So much depends upon the design of the interactive e-commerce website to attract and hold the viewer’s attention. The complex process of e-commerce web designing brings together web designers and developers, graphic designers, and content writers to work with Agile methodologies for successful website creation.
What is E-commerce Web designing?
The task passes through several stages of development that start with the basic idea, policy, or philosophy. No less exciting than a seed taking root with the incredible possibilities of mighty fruit-bearing trees! Have some patience, and an E-commerce Website Development Company will get you there.
Convincing shoppers to buy
After the ages of shopping at the traditional mall store, many will not be willing to spend precious money online. Research reveals that as many as 49% of the Gen Z and millennial group visit the physical store for the touch and feel factor before buying. Trying on the dress or shoes is not something you can do online. Designers must work very hard to make the website interactive and present an engaging virtual experience that imitates real shopping. Augmented reality and smart mirrors are some approaches.
Striking colors and pretty fonts
Simple designs with bold and bright shades do attract, and 2021 will witness such fantastic colors. Lettering should be striking too.
Another gentle approach in the current trend is the choice of neutral shades on the background. Light tints are like yellow and blue. Green and gray form an excellent backdrop for the dramatic bright shades in the foreground.
Pastel shades are also attracting attention to elevate moods with a calm approach. Designs appear as fresh as spring on a website. Consider adding pastel navigation menus.
History repeats in a cyclic pattern. Characteristics of the 1980s and 1990s are returning. Gradients of color blends, psychedelic letters, and neon muted colors are some details. People love the past with deep sentiments. Such information would attract attention in the current year.
Sell through the story method.
Just like in the past, don’t you love stories too? Stories that help the everyday problems of people are an effective method of attracting attention. Intense creativity will elevate the sales drive online.
Product galleries and grids
While it is common to see dozens of products arranged on the online page, how do you make them more attractive? Decisions to buy people take based on the exciting designs. Trends favor the grid design for product galleries.
Where does the navigation menu go?
E-commerce Web Design Company experts will make the best decisions. Menus are placed right in the page center rather than in headers and footers in the present scenario. Animations and micro-images have turned appearances into visual treats. Brand values are visible across the designs.
Create an animated experience
Creative transitions that reflect enjoyable customer experiences encourage them to stay longer, resulting in a purchase decision. Like the entertainment industry, the effect should always please visitors. Every detail, like the parts of a product, should be clear from the display. A displeased potential customer with doubts will not buy.
Sensational landing pages do attract
Like the shop windows in the mall decorated at great expense and labor, the landing page glitters in the sky. Gaining visibility online takes many forms, like expensive digital advertisements. Making a mark is undoubtedly possible with unique landing pages that attract many clicks.
Cutouts of products stand out.
They remind us of cutouts of film stars in street hoardings. Product images are cut out neatly digitally and placed strategically on web pages. A patchwork of such photos does remind of a shop front. Achieve novel visibility by embedding such images on the homepage.
Intelligent filters aid the shopping process.
The list of filters at the left of the page can get complex. Sizes and prices, colors, and designs all together can be puzzling. The filtering process needs to contain the fun factor with a little bit of spice to make it more interesting. Accommodate lessons from the real shopping experience.
Don’t forget the essentials like robust and secure payment systems. Product rating Reviews and FAQs page are some further essential aspects.
Incorporate graphics in photographs
E-commerce Web Development Company has a panel of experts to work on the different artistic elements. Slowly and steadily, the AR and VR, 3D, and AI applications are increasing. They combine for a satisfying and immersive shopping experience. You need high-quality original images for adding graphic elements.
AI chatbots go a long way.
Just like kids in classrooms, visitors need to remain engaged. The current year will witness an increase in chatbots like a virtual assistant who knows all the details. AI achieves the seemingly impossible. Customer service cannot be present at all times.
Small animations boost interest and involvement.
Visually exciting media like micro animations supply the information without text. Constantly experimenting with ways to boost interactivity, micro animations make the process lively and exciting. Build brand awareness through the seemingly small things. Flowers are little with delicate messages that go a long way.
Make page transitions lively.
Browsing experiences need to be smart with little time lost in loading pages. You know how quickly the visitor gets bored and will depart for greener pastures otherwise. Page transitions with animations will become one of the preferred options this year. Whatever people like will keep shoppers on the website longer and perhaps result in sales.
Change always attracts. Scrolling used to be up and down only. Now it is possible to move diagonally and backward and forwards too. Such an alluring navigational design does attract attention. Standing out in the crowd can achieve in many ways.
Smart content loading
Isn’t it a pity that many unique websites lose out in the race because of slow loading time? The intelligent content loading feature enables the loading of only particular parts of the website that can load quickly.
E-commerce Development Companies India is quite capable of taking on contemporary challenges. An exceptional website attracts the best business online by standing out. The current trends need to be cleverly incorporated.