Before you can start book marketing, it goes without saying that the exact need to get marketed or promoted first. In other words, you’d need to create awareness about the product or service amongst your target segment so that they would be a thrill to buy.
The same proposition holds when you’re looking forward to making a book or novel that you’ve authored a bestseller. However, the very thought or idea can give most authors and novelists gooseberries in their stomachs.
But ask any author or novelist, and they’d indeed reiterate that penning a work of fiction or narrative is more manageable than marketing or canvassing for the same. As an author, you must never forget that book publication (irrespective of the genre) is as competitive as any commercial or trading industry nowadays.
So it follows that if you want your book to not only clock record sales but keep climbing the chart of bestsellers, you’ll have to do some aggressive and savvy marketing. There are no two ways about it. Some valuable and professional guidelines on how to market your book have been outlined below.
Identify and Take Cognizance
Perhaps the most critical aspect of book marketing is that you’ll always need to consider. Nowadays, we live in a highly commercial world where every product we use daily is promoted and sold to the niche segment using hard-line and intelligent marketing techniques. Therefore, the book is no exception, and you’ll have to adopt intelligent marketing strategies if you want your novel to be lapped up by bookworms.
You’ll first have to determine your select audience who’d be interested in buying your book. You’ll have to take cognizance of certain facets. For instance, will males be more interested in going through your novel than females? Then it would help if you found out whether younger or older individuals are keener to purchase your book.
You’ll also consider the economic background of your target segment and the social strata they belong to. There are many other factors that you should take into account before you have a clear picture of the niche segment of prospective customers who’ll be fascinated enough to purchase your tome.
Exploit Social Marketing Platform
Use social marketing platforms like Facebook, Twitter, and Instagram to reach your book throughout the world. Social media platforms help you with book marketing. Find out your audience according to your subject and target them on social media. For this, you can do it by yourself or you can hire a digital marketing agency to do the job.