Imagine the vastness of space or the Himalayan mountain ranges! Google has come to represent a Herculean task as the first search engine optimization. Understanding their humble origins might help. Larry Page and Sergey Brin launched the original search engine in 1998. They had two computers, two servers, and several hard drives at that time. But nobody knows how many servers Google uses these days. Estimates put them at 300,000, maybe more.
Google from the California headquarters beckons across the world like a Mount Everest. In 2016, the founders continued to work for the company that employs 20,000 people globally.
A few typical applications endorse how far Google has reached since 1998:
• Android software for phones and televisions
• Pixel, the Google phone
• Google Cloud Platform
• Google TV
• Android Wear for smartwatches
• Google Analytics
• Adwords and Adsense
Yet the applications have something in common, and that is the digital communication technology. Though many other titans exist, Google rules alone like the sun.
How google works
Billions of searches take place on Google each day for work, study, and amusement. Everybody knows what happens. Type in words or phrases uses an image, or voice search. Google delivers the answer, sometimes faster than thought. Several pages of the website or company names, images, or scholarly works instantly appear. The majority invariably surfs the first few on the list, and the rest discarded. That is why every website wishes to stay on the top.
Search engine compatibility reaches through SEO with the hope of better rankings!
Understandably, mega-companies need to keep certain information locked away safely. So it has been with food and wine, electronics and technology too. Yet a lot of information is available like the algorithms that need to be said to customers. A special algorithm does duty for Google, and much of it remains shrouded in mystery. For preventing cheating in the system by fraudulent means, many secret measures need to adopt. That is why algorithms are always in a state of flux.
What are Spiders or crawlers, keywords, and page rank?
Every search engine uses them, but none comes close to Google! Spiders scan through the millions of web pages and list keywords. The web contains over 60 trillion individual pages and is continually growing! One can access each page anytime. Content and a host of other factors categorize the pages. The spider does not stop at a page but follows links to other websites. The spider embarks on an endless journey of information gathering. Thus, the search engine index grows and grows too great inclusiveness.
Algorithms are formulas and programs that search for clues regarding page meaning. When a search term gets entered in the browser like guns, hints are used to sort out relevant documents, images, videos, or news from the index. The ranking process may use 200 factors.
Search Engine Ranking Pages gather all the relevant information like keywords and links. Keyword stuffing is a common trick to fool spiders. Excessive links may not weigh heavily in favour of higher rankings. Fewer links may sometimes obtain a higher rank.
Specialized Google services
Scholarly papers and images besides shopping online are some of the narrowed down searches. Maps, news articles, videos, blog entries, and content in books are all targeted with appropriate keywords and applications. The usual chrome interface presents such choices too. Opt for all images, news, videos, and more. The image below shows a search for books. Researchers, scholars, photographers, artists, and diverse professionals get help immensely. Students globally are grateful to Google as aids to research.
Practically useful Google applications in daily life
Many millions use Gmail, for correspondence that organizes conversations in individual threads. Thus, office and personal work become so much easier. If ten emails have been exchanged with Business Partner A, they are all bunched together for easy reference. Besides, Gtalk enables chatting for immediate resolutions to problems rather than through time-consuming correspondence. Talking via an internet phone is also possible within Gmail.
Navigation: As the modern world becomes the victim of excessive vehicular traffic, GPS is a godsend. Not only does Google Maps chart out the topography, but it controls urban traffic also. GPS has immense applications in transport companies, the army, and even individuals and baggage it tracks too.
Map: Google Maps is highly reliable with sources like NAVTEQ and DigitalGlobe, and interactive maps are the result. They help find city addresses or drive to remote locations in the countryside. Besides the map view, other view modes are the satellite, terrain, traffic, and street view!
Google Earth: The same software for Google Maps serves Google Earth, a downloaded computer application that works on the internet. Partial services are available without the internet. Satellite images are used to identify locations on Google Earth.
The toolbar of Google: Firefox and Internet Explorer browsers use the add-on Google Toolbar. Searches work at lightning speed, and several search engines work together for a wonderful new experience.
Desktop and Google Gadgets
Free desktop applications enable searching within the computer. Gadgets like clocks and calendars, news, and weather reports amalgamate services for a comprehensive experience. Document storage databases are of particular importance for researchers and professionals. The free suite facilitates word processing, presentations, spreadsheets, stores 5000 images, and docs online.
The titanic Google impacts upon contemporary life
The mighty things of life, like factories, planes, and ships, are essential. Perhaps more important are those little adventures that Google creates. In the car and on the phone, over the web for study, work, and play, Google, like a God, is everywhere at once. Ordinary daily life almost impossible without some of the Google elements. Though a billion people do it every day, nobody really understands how browser searches work.
America alone has 19 data centres. It comprised of 500,000 square feet each. Strict editorial policies guide searches. Also, penalties are imposed on pages for infringement. Synonyms are used along with the search term like plants, for instance. Millions of search results have shown, but a thousand or lesser shows on page rankings. The page will not search if a “no follow” tag presents. Google encourages Local links. Google is gradually going green. Who would ask Google for more?