Having labored on developing a product or service for years on end, finally, the time has come to share the excellent news with the world. Events and announcements, seminars and exhibitions would require that dynamic press release. Clarity and focus, attention to detail, timely submission to specific journalists and a positive attitude mixed with creativity are some goals.
Straight to the point and in the active voice, the headline needs to be optimized for SEO and social media. LION KILLS DOG or something like that.
Dive immediately into the essential details with the 5Ws as if answering the questions:
An essential and relevant quotation creates a living effect and throws light upon the matter under discussion. ‘I am sure the plan will work,’ said the Transport Minister.