0012320
increase your SEO
Posted by : write-thingsadmin

How Useful Business Blogging Can Increase Your SEO

Growing a business may be compared to nurturing a plant! You need the soil or water along with air and sunshine. With everybody moving online, especially under the impact of the pandemic over the last two years, blogging contacts got easier. Since the digital world dawned upon humanity in the late 1990s, blogging has effectively built business relationships. 

Sensationalism and trumpeting have been the hallmarks of online or offline advertising. Digital tools enhance heightened awareness in creating larger-than-life impressions via AI and VR. 

Images and videos, graphics and dream sequences are everywhere. Blogging presents a down-to-earth human face amidst all the technical wizardry. An innocent, childlike approach gets a lot of attention, burdened by excessive information and media.  

Knocking on social media doors

A good and convincing social media presence goes a long way to improve business contacts and spread about products and services. 

Can you do without a solid social media presence? No, you cannot. If a business is still carrying on without blogging and social media influence, it means either of two things. Either they have reached the top of the ladder or struggle at the bottom. 

A meaningful business blog reaches far indeed.

Amidst the several marketing channels like email and direct mail, well-designed affordable business blogs with text, video, and graphics attract tremendous visibility. They need to be head and shoulders above the many thousand blogs that occupy the digital highways. The quality of products or services comes first. Attractive coverage requires innovative digital skills like the superb packaging on the shelves of local malls. 

Aim for consistency and frequent updates

Once the blog is launched, it cannot be a shot in the dark. The function and purpose need to be fulfilled. If it is something the visitors require, like a call-to-action of filling up a form or answering a question, get it done. What will they take away? A free or discounted offer? A newsletter? 

A blog speaks with authority and expertise. 

In a world where everybody is skilled or claims to be, blogs anticipate visitors’ thoughts and find solutions. If it is about writing a book, the blog sums up the most common questions in curious minds, like the complexities of publishing, writing, and editing. 

Selling and link-building

News media essentially cater to the particular day, while blogs can have long-term significance. Unlike the news, blogs do not get stale. Their impact will last for months and years. The sales will keep receiving more and more conversions. Internal and external linking will further clarify and strengthen the bonds built with the prospective customer who reads the blog. 

Automated responses, archives, and building trust

Like the spider’s web, the blogging influence takes time. Bots help with responses to endless customer queries. When the archives are gradually getting built, links help to answer doubts. SEO experts believe that link-building is crucial. They bring confidence. 

Get blog creative and aim for local influence. 

So, consider blogs as something more than information. Let your blogs have a heart and soul. Include treats and humor, company news, and topical issues. 

0012320
SEO 2021
Posted by : write-thingsadmin

12 SEO Trends 2021 You Must Know and Follow

Racking potential customers for an online portal was never as easy as today it is. SEO or search engine optimization simplifies the task of targeting potential customers worldwide. SEO ensures a website gets a high rank in search engines like Google. In General, customers believe in the organic results of a website. This preference populates the search engine optimizations. 

Trends of SEO in 2021

SEO Trends 2021: What every marketer should know - Search Engine Watch
SEO is a vast subject now. It is not related anymore to keyword search or Meta titles. Let us check the top SEO trends that have become popular during the year 2021.

Source: Search engine watch

Artificial intelligence

Artificial intelligence plays a leading role in search engine optimization. This technology creates a resultant impact on SEO. Every professional in this field rely a lot on AI to give a website a noticeable ranking on the search engines. This technology helps in reducing costs and increase revenue. 

Voice search

SEO trends 2021

This hi-end technology lets users in a comfortable search. At present, users may have already used this voice search technology. The technologies are responsible for the mass popularity of voice search Google Assistant, Amazon’s Alexa, etc.

A prediction says that almost 22 percent of users will use this voice search by 2022. While using this technology, users need to use longer keywords. The more natural-sounding keywords, the faster will be the search result. Pic Source: Oberlo

Mobile-friendly

Among the top SEO strategymobile-friendliness is a vital point to consider. Many research works predict that almost every person will search websites on mobile by the end of 2025. 

Hence, Google has made mandatory changes so that users can views the websites easily on mobile. If you notice that Google can easily creep your website, your website is user-friendly. 

Informative content

A website can rank well on a search engine with the help of informative content. Google wants quality content. Many do not understand what quality content means. It means content should fulfill the basic three EAT principles like expertise, trustworthiness, and authoritativeness. 

These criteria are the determinants that help professionals to understand whether the uploaded content will enhance the SEO performance or not. Here the professionals need to research the type of content that customers want. Now it is necessary to use the information in the content so that viewers prefer it. 

Lengthy contents

Report of the State of Content Marketing reveals that contents with 3000 or more words help websites managing a higher ranking in Google search engine. Lengthy contents help to attract more customers.

 Hence a website will get more traffic. As a result, your products will get more views. But a 3000 plus word content also gets backlinks 3.5 times higher than the contents of average length. Here experts use the SEO content template tool to optimize content to get more searches. 

Use of featured Snippet

One should not worry if he does not have long SEO content. Your website can still get a good Google ranking by using Featured Snippet. This tool shows information those are often in question and answers form or bullet points. 

Professionals generate snippets focusing on the queries based on questions and keywords. Snippets are also a reliable way to rank a website higher on the Google search engine. 

Analytical search

You may have noticed a new kind of search with the help of Google Discover. Google discovers an AI-driven tool has been launched in the year 2017. 

This tool helps in identifying the behavioral pattern of a buyer. Analytical research helps to generate the most resultant contents that can help to enhance Google’s ranking.   

An effective strategy for SEO

A new SEO strategy is followed in search engine optimization, and it includes video. Online video helps to make the website more reliable. 

Apart from reading content, buyers love to watch video content. You must be aware of the recent growth of Youtube. Hence if you have not developed video content for your website, you need to upload videos to get a higher website ranking. 

Optimization of images

Images can pull loads of online traffic for a website. Image optimization is a great tool to rank a site higher in the Google search engine. Consumers can use these images for buying products, acquiring information in the future. 

Hence, a website owner must pay attention to proper image optimization. Experts advise using only high-end, relevant images for the website. 

More importance on keywords

An SEO expert uses both primary and secondary keywords to make the website famous among the viewers. Google now focuses more on consumer search results. It prioritizes more on analysis of the buyers’ search. 

Hence simple keywords are not enough to make a website popular. Today, keywords must be able to answer the questions asked by consumers. 

Listing in the local search

Searching a website on the internet does not always mean searching for a global product. Many want to search for products and services available locally. People may look for a local restaurant, or café or shopping mall, etc. 

Hence local SEO plays a vital role in making a website available to all. Here you must understand how to get your business into the local pack. The first option is to select the Google My Business page. The website also needs a strong backlink profile.

Data and analytics

Among the top SEO tips, data science plays a vital role. This technology helps you to understand the requirements of buyers. You will come to know how to create targeted messages. 

Analytics is also a significant area of search engine optimization. It helps to understand the URLs that are getting the maximum views. This technology also helps to identify referral sources. 

Consequently, those above are significant trends of search engine optimization during 2021. Nowadays, SEO is getting more complex. Forget about those days where SEO was just a work of simple keyword optimization. Today an SEO expert should learn how voice search and videos can give a website a high ranking. Hence every professional must be aware of the latest updates in search engine optimization. 

0012320
title tags seo
Posted by : write-thingsadmin

Find the Way Designing Perfect Title Tags SEO

What every enterprise is doing online is to attract visitors. Technical aspects need to be put in place in addition to charming websites and catering to search engine demands is what SEO means. Effective search engine optimization is the right combination of many little things. Title tags for SEO are significant and seem rather complicated. In terms of importance, they are second-most crucial after content. While headlines are so important, title optimization for SEO is of tremendous significance.

What exactly are page title tags?

They are found as a long list of headlines for each item searched on the search engine result pages. The first line contains the title tag that needs to be short and sweet because searchers will find meaning in those words. The next line below the title tag contains the meta description or further information about the subject. Both together assume great importance, checked by search engines and humans too.
SPORTSWEAR FOR HEALTH – ADIDAS (title tag)
EXPLORE AN AMAZING WORLD OF SPORTS GEAR (Meta description)

How to optimize title tags:

• The headlines need to be appropriate.
• Make the title tag accordingly.
• The title tag needs to be SEO designed.

The first step is the writing of the title tags SEO.

title tags seo


Are headlines and title tags quite the same? They often are, but sometimes they are different. If the SERP showed HOW COMMUNICATION HELPS BUSINESS, the web page might show CONTEMPORARY COMMUNICATION.

SERP lists require concise title tags SEO that is quickly read. The real headline on the page may be much longer. Search engines easily crawl short title tags. Longer title tags get cut with an ellipsis.
The chief focus word should be found in the title tag for greater visibility, preferably at the beginning. Let it be organic, though not compulsory in the beginning.
Title tags need to express a product or service advantage, be dramatic and connect with the content. The purpose is to attract searchers to click and land on the page—no sale at this juncture.

The second step is the making of the title tag.

After writing it, set it as the page title. HTML or WordPress that is easily done. In another CMS, it might appear different.

The third step is to optimize

• Mention brands, but avoid overdoing them, and the title tag must accurately represent the page. Search engines may rewrite improper title tags if considered irrelevant to the page! Google would consider other aspects like on-page text, anchor text, and structured data markup in such a case.

• The H1 page headline could differ from the title tag, using different keywords. SEO is improved with the search engine considering the title tag as a heading.

• Avoid using duplicate title tags. Each page on the website must have a different title and don’t copy and paste.

Title tags need not be a hassle. It is no great mystery either when understood, and no technical skill is needed. It is rather simple but needed. In its absence, responses from searchers would suffer. Do use title tags SEO and witness better visibility. All you need is a minute to create title tags, and they must be SEO aligned.

0012320
search engine optimization
Posted by : write-thingsadmin

You Must Know the Importance of SEO for your Website

What really is Search Engine Optimization?
What really is Search Engine Optimization? (Photo credit: Go Local Search)

When it comes to SEO or search engine optimization, search engines have always been upgrading their algorithms to ensure that genuine searchers get the best possible results. However, some of the strategies have always remained on top of SEO strategy, it is important to present the information in the best possible way. You can go beyond optimized and useful text and use images and videos for educating your prospects and customers.

Ask any SEO expert and you would find that regularly posting useful content is one of the most important strategies in search engine optimization. When you post new and rich content on your site, search engines would be able to know that your site remains fresh and offers useful information to searchers.

3. Optimized Images

The next important strategy in SEO is using useful and optimized images on your website and in your content. Search engines now give more importance to optimized images than ever. This includes using keywords properly for naming images. Images show up on SERPs and are clicked by searchers to land on your pages.

The increasing popularity of websites like Pinterest mean that people are more interested than ever in searching and sharing unique images. Overall, images allow in making your content unique protecting it against getting lost in the crowd.

4. Proper Site Structure

When it comes to the structure of your site, there are many things to consider. Whether you must link to each page from the home page or only from the main pages, do you want to repeat the same info on the footer or eliminate the footer or should you hide the text on the homepage. Site structure plays an extremely important role in SEO. When your website is designed to deliver the right web page to each user, it would naturally be considered as a site with more authority in the eyes of search engines.

What are the essentials of a good site structure? You must display the links that you need to show. Make use of page hierarchy for grouping the internal pages into different categories. At the same time, make sure to link all the related products. All these strategies are going to help improve the SEO of your website while making it more useful to your target audience.

0012320
book marketing
Posted by : write-thingsadmin

High-quality content improves website ranking

When the Internet was still in its infancy, it was slowly making inroads in the different commercial or industrial segments, terms like ‘e-commerce’, ‘websites’ ‘links’, ‘hyperlinks’, ‘webpage’, ‘SEO’ were practically unheard of. In fact, most of the terminologies related to the online community or the world of e-commerce had been coined at the beginning of the new millennium and thereafter.

History

Very few individuals and institutions in the late eighties and the early nineties of the last century (when the online media was relatively unknown to most) had their own websites or portals. Therefore the guidelines formulated by the different search engines like Google, MSN, Yahoo, or Hotmail for creating and maintaining websites.

Gradual Development

COVID-19 Impacts Demand on Content Marketing Market 2020-2024 | Increased Users Of Social Media to Boost Growth | Technavio | Business Wire

However, with the gradual proliferation in the number of websites stationed in servers of all search engines, the rules of building and sustaining portals have undergone a sea change. Web portals are now accorded ranks by search engines according to some specific parameters of which SEO optimized content, is perhaps the most crucial. The more optimized your site’s content is, the greater its chances of

Resources: Technavio

achieving a higher rank when the search engine (where your website is stationed) goes for a ‘search engine optimization’ drive.

quality content

How to measure the quality traffic

To be very specific, the quality of your portal’s written content will determine the volume and quality of traffic that your site will attract. You’d need to temper the content in your site with relevant and strong keywords that’ll help it to rank sufficiently high to attract a large number of online users (to your portal). So if you have a website and want to promote it for accomplishing your business or personal ends, you’ll have to ensure that the content is well structured and SEO optimized.

How content helps

Relevant and high-quality and content can go a long way in luring the ‘niche’ or ‘target’ segment of prospects to your site if you’re trying to canvass a particular product or service. If you’re a self-established professional, say a lawyer or a doctor, you’d obviously want more and more people to know about the services you offer and let them benefit from your specialized skills. If the content on your site is original and catchy, it’ll considerably help you to achieve your objectives

Professionals help

Numerous content development firms have content writers on their payroll or standalone content writers and developers who can create content according to your specifications. It always makes business sense to hire professional help as you may not have the time or the skills to develop SEO-friendly content. A content writer can ensure that content for your portal, blog, product or service review, press review, or any other genre of content is unique and free of plagiarism. A content writer will prepare content that will improve your portal’s visibility and ranking. High-quality content will also make sure that your site consistently remains in the good books of the search engine.

Contribution of Content writers

A content writer can help develop content with regards to your portal; write blog posts; write marketing articles. He or she can also write content for newsletters, press releases, brochures, social media profiles, and ad copies as well as strategies and assess contents.

A tutorial for beginners

0012320
long tailed keyword
Posted by : write-thingsadmin

What do you Understand from the Long-tailed Keyword?

Awesome! Know the basics first!

People say, know the basics first! So let’s discuss the basics of SEO today. The basic or 1st step of search engine optimization is keyword research and analysis. You need to research a keyword on which you need to focus on. The keyword could be short or long-tailed.

What do long-tailed keywords mean?

The long tail keyword is not just a number of the word put into the search query, it should have search volume too. This “long-tailed” keyword is used to search to get a good Google ranking.

Most people search in Google with specific words or phrases that people are looking to find. Less number of words is competitive so the actual intention of searching does not meet. While you search with a long-phrase with more number words, the very less similar query comes from the short phrases.

So, it helps in getting Google ranking easier. Thus this “long-tailed keyword” concept came into the picture.

So, it is a general practice of an SEO expert to use a long-tailed keyword to focus on. And bring the targeted visitor to your website to the specific intention.

Long tailed keyword

Search demand graph shows below:

But people have a misconception about it. They think long-tailed means to add more words in a phrase. They don’t have any idea about the search volume. Long-tailed keywords usually have less search volume. That makes it less competitive while ranking.

See it closely at the search demand curve

According to the search demand curve shown, as per the data found 70% of all searches online are long-tailed keywords. 30% search performed with the popular search term that most of the businesses mistakenly targeted.

Example of long-tailed keywords:

Schoolbag

To illustrate this concept further, we looked into “school bag” and the following 5 related search queries:
1. Schoolbag
2. Schoolbag for girls
3. Schoolbag for boys
4. Sports bag

Correlate to search volume

If you are in the mindset that several words directly correlate to search volume then the above list is the order. But if we appropriately analyze each of these keywords and the mentioned search volume then the list would be highest to lowest as mentioned:

SEO strategy

From these findings, you can easily be understood that the short and long-tailed keyword constantly splitting. So, it can be said that long-tailed keywords are not synonymous rather depends on the search volume it produces.
In conclusion, to construct a positive/ fruitful SEO strategy for your business you need to focus on 70-80 percent of long-tailed keywords of the search analysis graph.

Example: Gain weight
See this below example, here it shows that increase in the number of words of a search query does not always increase the search volume.

long tailed keyword

So, we can say that short phrases like 2 words search generate low search volume than the larger string of keywords. So it is explained from this chart that many words do not define the long-tailed keyword/ phrase.

Likewise, one more example is mentioned here with multiple word phrases that have high search volume monthly.

So we can say that the keyword with 3 or 4 words shows more search volume. The main thing to understand from all these examples is keyword popularity is not depends on the number of words used in the search query
Now it is cleared to you how to search for a focus keyword for your business. Which keyword would be beneficial for you?

0012320
internal linking
Posted by : Write_77

The Importance of Internal Linking for On-page

Internal Linking within a Page

internal linking

While most seem to be busy with advanced SEO approaches like site framework auditing and data researching, internal linking of the pages within the website would succeed. What everybody wants is greater visibility and more pages visit and longer sessions provide the advantages. Search engine ranking would grow and lower bounce rates may be expected. Such linking would be used in conjunction with several other SEO procedures.

Each website has an essential architecture and is logically arranged into pages that contain text, diagrams, audio, and video. Though it is simple at three pages, certain websites can get rather long and complicated and extend to 20 pages. It is obvious that linking within the pages would create a more compact structure that can easily navigate, according to relevance. Avoiding complications, a simple linking structure you need to adopt.

The importance of linking

internal linking

Search engine algorithms have developed so much, people cannot cheat the system. Yet, simple tactics would help with SEO without malpractices. Not at all difficult to accomplish, the linking is no mean trick.

Website indexation improves with internal linking

With strong linking across pages, crawlers find it easier to find new content published and link with. If many such links exist, crawling happens faster. Search engine rankings improve. Deep content pages get more backlinking through the internal link process. Most website backlinks connect to the homepage.

Bots of two kinds do the crawling

  • Fresh Bot frequently visits the significant pages.
  • Deep Crawl Bot visits and indexes the entire site once every month.

Comparing homepage backlinks with the deep page backlinks, what is the scenario? With the start page link at 692, the deep link stands at 159 in a sample. Yet, nobody wants many homepage backlinks that will weaken SEO. Most external links should connect with deep internal pages.

What happens when the website is not regularly updated with new content bring published?

The website links connect mostly with ABOUT or CONTACT pages that do not bring SEO advantages.

With a strong linking system within the website pages, the link juice or earning potential boosts. Indexation and clear click paths across the website are the advantages. It encourages links all over the site. Links with the homepages pass on to internal pages.  Source

Anchor text helps the linking by including content and keywords

Users profit the most by learning more about the content from the links. If it is travel, reading more through links across the website reinforces ideas. Searchers stay longer on the website.
• Website ranks or SEO increases.
• It escorts visitors to high-value pages.
• They take action and reach the contact page.

How to establish internal linking

Firstly, you should have quality written content on the website.

Secondly, keep updating with the new content.

When navigation is good, important pages like the CONTACT and ABOUT should connect well. Rather, connect to sales pages, but work more on article links!

Use descriptive anchor text that appears blue to establish links. Internal linking may have its complexities, but try these simple approaches first for a week and observe SEO improvements.

0012320
Structure URLs
Posted by : write-thingsadmin

How to structure Website URLs correctly

Get the structure URLs right and enjoy many advantages like better SEO. Though it is a complicated task, keep the focus right, and achieve better search engine rankings. Examine the totality of SEO rather than consider an aspect or two.

How to structure URLs?

Defining further, the right URL promotes a higher PageRank and elevates the all-important user experience. Quality of content is crucial too.

structure urls

Step 1: Steady and Simple

Search engines are stable and secure, avoid shocks and surprises, and be consistent. Be alert and reliable.

URLs fall into two categories: 1. Static and 2. Dynamic

Static URLs remain the same unless the change is made to the HTML structure.

Dynamic URLs do change and parameters are included.

Both are steady and that is important for ranking purposes. That is why static URLs that humans can read are preferred as follows:

Rather than

Yet another important aspect of URLs should be brief lengths that result in higher ranks. Short URLs create trust, enhance the user experience, and promote sharing.

Step 2: Be well organized

structure urls

An ordered URL is compulsory. Content could be sensational, but the URL not so. In general, use directories, categories, and subfolders, and avoid sub-domains and clutter in URL structures.

The following example reflects order:

https://www.homepage.com/makeup/lipstick/liquid

Though the root page https://www.homepage.com usually ranks high, the directories/categories/levels do not affect SEO or PageRank.

Regarding global websites, multiregional or multilingual websites require language markers in the URL. It helps users and indicates the same language in the directory. This example indicates English as the website language. https://hotelsite.com/en/hotel-name

Step 3: The appropriate keywords

structure urls

Ensure search engine optimized URLs through essential keyword research. Research keywords, but avoid overdoing them. URLs can contain one or two keywords. URL keywords had better be quite similar to page titles to help search engines. Meta descriptions can use the keywords too.
Including keywords in domain names may help but is not essential. Branding would be more important than keywords. Consider ‘TechCrunch.’

Google devalued exact matches in domains/keywords in 2012. Keywords in URLs do not matter much for PageRank. Avoid keyword stuffing. Rather, concentrate on creating quality content.

Step 4: Aim for reliability

Google values users and their experiences eternally. Website ranking looks at many factors like the live period, content, and security. Consider a few salient features for URL structures.
Regarding HTTPS, the ‘s’ represents secure and encrypted. Websites dealing in finance require such a system. In comparison, HTTP is unreliable and insecure. Messages are not safe.
TLDs or top-level domain refers to the right of the dot. Examples are .edu, .net and .org.
rTLDs where the ‘r’ refers to regions like .eu and .asia.
Generic country code top-level domains (gccTLDs) go through many changes but are represented for the moment as .co or .me.

The right choice of TLDs brings reliability and the website may attract traffic and sharing.
Canonical URLs represent the web page’s chief address and are credible for preventing replicated content. Search engines like them. If it is a blog homepage like www.example.com/best-brunch-seattle and categorizes it as food, the URL may be www.example.com/food/best-brunch-Seattle. The problem is that both URLs refer to the same page or duplicate, thus devaluing both. The solution is the canonical URL and only one address is used.

Hazards to avoid

URLs for SEO must avoid certain snags.
• Don’t use stop words like a, an, the. Leave out the ‘a’ in https://example.com/negotiate-a-lease-agreement.
• Leave out special characters like exclamation marks and asterisks.
• Use only hyphens to separate words and keywords in URLs.
• No parameters/dynamic URLs that come from searches within a database. Search engines are fond of unique pages and the URL after a special character gets cut off. Special characters are not SEO-friendly.

To take an example:

http://www.exampledynmaicsite.com/forums/thread.php?threadid=12345&sort=date
Becomes edited to:
http://www.exampledynmaicsite.com/forums/thread.php

Three URLs connecting to separate pages could get edited to the same URL that cannot be indexed.

The essential URL structuring revisited

Step 1: Steady and Simple
Step 2: Be well organized
Step 3: The appropriate keywords
Step 4: Aim for reliability
Remember the big prohibitions to preserve PageRank.

Avoid:

Stop words, special characters, Parameters/Dynamic URLs.

Though it all appears complex, observing them thoroughly would show results in improving traffic, SEO, and PageRank, beating the competition, and improved search rankings.

0012320
search engine
Posted by : write-thingsadmin

How Google works as Search Engine? Find out

Imagine the vastness of space or the Himalayan mountain ranges! Google has come to represent a Herculean task as the first search engine optimization. Understanding their humble origins might help. Larry Page and Sergey Brin launched the original search engine in 1998. They had two computers, two servers, and several hard drives at that time. But nobody knows how many servers Google uses these days. Estimates put them at 300,000, maybe more.

Search Engine

Google from the California headquarters beckons across the world like a Mount Everest. In 2016, the founders continued to work for the company that employs 20,000 people globally.

Search Engine

A few typical applications endorse how far Google has reached since 1998:

• Android software for phones and televisions
• Pixel, the Google phone
• Cloud Platform
• Google TV
• YouTube
• Android Wear for smartwatches
• Google Analytics
• Adwords and Adsense

Yet the applications have something in common, and that is the digital communication technology. Though many other titans exist, Google rules alone like the sun.

Search Engine

How google works

Billions of searches take place on Google each day for work, study, and amusement. Everybody knows what happens. Type in words or phrases uses an image, or voice search. Google delivers the answer, sometimes faster than thought. Several pages of the website or company names, images, or scholarly works instantly appear. The majority invariably surfs the first few on the list, and the rest discarded. That is why every website wishes to stay on the top.

Search engine compatibility reaches through SEO with the hope of better rankings!

Secret!

Understandably, mega-companies need to keep certain information locked away safely. So it has been with food and wine, electronics and technology too. Yet a lot of information is available like the algorithms that need to be said to customers. A special algorithm does duty for Google, and much of it remains shrouded in mystery. For preventing cheating in the system by fraudulent means, many secret measures need to adopt. That is why algorithms are always in a state of flux.

Search Engine

What are Spiders or crawlers, keywords, and page rank?

Every search engine uses them, but none comes close to Google! Spiders scan through the millions of web pages and list keywords. The web contains over 60 trillion individual pages and is continually growing! One can access each page anytime. Content and a host of other factors categorize the pages. The spider does not stop at a page but follows links to other websites. The spider embarks on an endless journey of information gathering. Thus, the search engine index grows and grows too great inclusiveness.

Algorithms are formulas and programs that search for clues regarding page meaning. When a search term gets entered in the browser like guns, hints are used to sort out relevant documents, images, videos, or news from the index. The ranking process may use 200 factors.

SERPs

Search Engine Ranking Pages gather all the relevant information like keywords and links. Keyword stuffing is a common trick to fool spiders. Excessive links may not weigh heavily in favor of higher rankings. Fewer links may sometimes obtain a higher rank.

Specialized Google services

Scholarly papers and images besides shopping online are some of the narrowed down searches. Maps, news articles, videos, blog entries, and content in books are all targeted with appropriate keywords and applications. The usual chrome interface presents such choices too. Opt for all images, news, videos, and more. The image below shows a search for books. Researchers, scholars, photographers, artists, and diverse professionals get help immensely. Students globally are grateful to Google as aids to research.

Search Engine

Practically useful Google applications in daily life

Many millions use Gmail, for correspondence that organizes conversations in individual threads. Thus, office and personal work become so much easier. If ten emails have been exchanged with Business Partner A, they are all bunched together for easy reference. Besides, Gtalk enables chatting for immediate resolutions to problems rather than through time-consuming correspondence. Talking via an internet phone is also possible within Gmail.

Navigation: As the modern world becomes the victim of excessive vehicular traffic, GPS is a godsend. Not only does Google Maps chart out the topography, but it controls urban traffic also. GPS has immense applications in transport companies, the army, and even individuals and baggage it tracks too.

Map: Google Maps is highly reliable with sources like NAVTEQ and DigitalGlobe, and interactive maps are the result. They help find city addresses or drive to remote locations in the countryside. Besides the map view, other view modes are the satellite, terrain, traffic, and street view!

Google Earth: The same software for Google Maps serves Google Earth, a downloaded computer application that works on the internet. Partial services are available without the internet. Satellite images are used to identify locations on Google Earth.

The toolbar of Google: Firefox and Internet Explorer browsers use the add-on Google Toolbar. Searches work at lightning speed, and several search engines work together for a wonderful new experience.

Desktop and Google Gadgets

Free desktop applications enable searching within the computer. Gadgets like clocks and calendars, news, and weather reports amalgamate services for a comprehensive experience. Document storage databases are of particular importance for researchers and professionals. The free suite facilitates word processing, presentations, spreadsheets, stores 5000 images, and docs online.

The titanic Google impacts

The mighty things of life, like factories, planes, and ships, are essential. Perhaps more important are those little adventures that Google creates. In the car and on the phone, over the web for study, work, and play, Google, like a God, is everywhere at once. Ordinary daily life almost impossible without some of the Google elements. Though a billion people do it every day, nobody really understands how browser searches work.

Parting shots

America alone has 19 data centers. It comprised of 500,000 square feet each. Strict editorial policies guide searches. Also, penalties are imposed on pages for infringement. Synonyms are used along with the search term like plants, for instance. Millions of search results have shown, but a thousand or lesser shows on page rankings. The page will not search if a “no follow” tag presents. Google encourages Local links. Google is gradually going green. Who would ask Google for more?

0012320
seo contents
Posted by : write-thingsadmin

7 Important Tips of creating SEO Contents

If you are familiar with this digital world you might be knowing the term ‘SEO contents’ which is a very popular word in any search engine marketing industry. Naturally, it comes in our mind that what exactly SEO contents are?

If you break the phrase “SEO content” into SEO+Content, you will easily get to know how it functions. SEO represents the process of optimization of the website in search engines. As a result, people can easily find out what they actually want through search engines like google yahoo, etc. The “content” signifies the information that is available on the web and consumed by the web. These two concepts bring search engine traffic to a particular website. That’s the reason people need to create SEO content.

SEO contents

Keyword Research

There are some keyword research tools which can help you to research keyword before start writing the content. Focus on the right keyword for which a great amount of search volume I have already stayed alive, is the best way to find out your content on the web.

Keyword optimization

You should know where and how to use keywords in your content to get more searchability.

Content Organization

Content Organization is one of the important things to get more customers and viewers on your site. It should be easier to find the information easily.

Content Promotion

To get more visibility, you can share the contents of different social networking sites. You should build links to your content internally and from some external sources.

What types of SEO content are there?

A wide range of SEO content is there likewise, product pages, blog posts, articles, lists, guides, videos, infographics, slideshows, glossaries, directories, etc., which will bring more traffic to your site. Some of the major types of SEO content, but practically it is endless.

How to make a better SEO Content Strategy

Define your goal

You have to determine your goal about the website or the business, whether you want to monetize your site through advertisement and in return getting viewers and readers or drive sales through the existing website. Depending on the exact goal you have to focus on the correct content related to that.

Consider your readers

Another most important thing is the audience. You have to decide who would be your readers and customers; accordingly, you have to place the content. If it is accessible through mobile it would be good. It helps to connect more readers. Use editorial calendars for better views.

Study the successes and repeat these strategies. Try to upgrade the SEO contents for improvements to your site. Does your readers like video or images, then use those to get more visitor.