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What is the Purpose of Data Cleaning?

Data cleaning improves data quality to improve its value so that its usage would increase overall productivity and revenues. Its purpose is to provide clean and consistent data for analysis and strategies to make feasible and impactful strategies. Wrong information can reverse the impact and results in irreversible losses. 

Simply put, this process is concerned that the information is correct and consistent because it connects with its usability.    

An incorrect information or corrupt entry can result in misleading information, leading to inflexible strategies or decisions. With data cleaning solutions, you can come across these problems. 

That is why the highest quality information ensures, no matter what type or size of data you work with. 

What is the purpose of data cleaning? 

Data Cleaning

As the consistency and accuracy of data are valuable, various organizations, researchers, or people focus on clean data. As their dynamics differ, it isn’t easy to have accurate digital details. Sometimes, migration, import, export, and transfer of files make changes to the data structure. These all impact its usability and understandability. The data cleaning process prevents this from happening. It helps in determining corrupted entries and errors from occurring. 

With the advent of AI and data science tools, it’s effortless to filter out redundancies or odd details to translate them into an accurate insight. The means for web scraping and then pushing pooled datasets into ETL automate the entire process. 

With some exceptional manual quality testing, imperfections get converted into accurate datasets. In short, this processing comes with a ton of benefits for users.

What benefits?

Here is a roundup of some benefits, put in some points:

  • The database becomes error-free, which is compulsory if the data you collect from multiple resources at a place. The oddities can never let analysts and researchers conclude the correct result. That is where it proves incredible. 
  • It impacts your team’s efficiency, outsourcing data cleaning services providers quickly to get the database corrected. They are professionally trained and experienced to take up and come across these types of challenges. The quick delivery makes faster execution of related tasks.
  • Minimal errors lead to effective decision-making, which makes customers happier. Gradually, that relationship turns into loyalty. 
  • This process empowers users with the proactive use and control of that data. The cleansing experts measure its effectiveness and refine it to such an extent that the end-user quickly knows the essence of the decision. Sos data cleansing process knows it sounds more superficial, but it’s not that much easy. The entire effort will result in zero payouts if you don’t see what you want to achieve or expect from the consistent details. So, we must assess the goal before the next big thing is strategy making. It guides you to move to the next level, which determines as per standard. Outlining where to focus at a time can benefit a lot. 

You can start setting a sequence by bringing all stakeholders around the table together. Then, ask for the proper steps to think and define.    

Steps involved in cleansing data

Data CleaningIteratorshq

As per a global standard, this practice moves around these steps:  

1. List down errors

A listing of common errors or error trends can win you half the battle. The rectification will take half of the total time that one takes without enlisting them. That is why chatbots or AI-driven applications can address users’ problems quickly. The preset records allow filtering errors in no time. 

2. Standardize your process

It is a way to define the whole process, which scales from assessing the goal to determining the last milestone to pass through. This step is mainly dedicated to removing errors of all types, such as typos, incomplete and odd data, wrong entries, eliminating details, or missing information, which helps eliminate redundancies. 

3. Check for accuracy

As you clean, it is necessary to verify. The researchers and analysts employ automated tools and bots to clean them in real-time. Fortunately, most of these tools get powered by AI and ML that work on the tested models. So, testing results would be effective. 

4. Filter out duplicity

The double-entry error must be a disaster. Besides, you waste some valuable minutes or hours a day in processing them. This tiresome job is to be repeated when the filtering of odd values is done. Get off this situation by analyzing conditions that result in duplicity. It can end the struggle of hours for capturing unique values. 

5. Analyze your data

Once your data is completely clean, verify details. You can hire any authorized third party or an outsourcing company to make it happen. They have some resources to verify the authenticity of more information in no time from the first part of web resources. 

6. Coordinate and communicate

The advent of new trends and tools is shifting its processing. It’s transforming with the introduction of new protocols. It will help if you stay updated with the recent trends and updates. Coordinate with the team and the customer to prevent the re-work. It would help if you kept your team in the loop to develop and strengthen the CX strategy.

Last but not the most minor thing is monitoring. Regulate reviews of the entries to take place in a defined timeframe.

Data cleaning is the process of translating a set of information into a verified and consistent detail. Its purpose is to provide clean and consistent data for analysis and strategies to make feasible and impactful strategies. Wrong information can reverse the impact and results in irreversible losses.

Data Science
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What is the Latest scope of Data Science in 2021

With the advent of technologies, everything is transmitting over the internet today. The social media platforms are like Facebook, Instagram, Twitter, Linked In, and other networking sites, constituting a massive inflow of data. Data can be termed the “oil” running the modern civilization. A famous find out of Professor Eric Schmidt says that every moment today, we are producing such a massive amount of data that human society had never experienced to date.

Latest Statistics of Data Science

scope of data science

According to the U.S. Bureau of Labor Statistics report, Data Science will drive a 27.9 % rise in employment by 2026. In 2021, data science will have a vast scope in India for in-demand jobs. As per the current prediction, by 2026, analytics and data science will have more than 11 million jobs. It also predicts that India will take the 2nd most significant hub for data scientists after the Us.

Data Science Platform Market

According to  Michael Page’s 2021 Talent trend report India, data scientists with 3-10 years of professional experience get 25-65 lakh per annum. More experienced professionals can command a pay package of up to 1 crore.

It represents sector-wise continuous growth of Data Science:

Asia Pacific data science platform market size

So we can say as per the latest trend that data can communicate to the chief of our times. Therefore knowing about data science is crucial.

This article now enumerates some facts about data science and the future scope of data science.

What is data science?

Suppose we desire to understand data science in simple terms. In that case, we can say that data science is nothing but an amalgamation of programming, analysis of data, learning by and with machines, mathematics, and statistics. Data science is in continuous use of algorithms to extract the required information. There are various scientific methods to get insights available from large datasets. The datasets can be structured or unstructured. The growth and increment of data sciences have been propelled by the advent of machine learning and the availability of big data. Data science is used across every diaspora of modern usages like healthcare, education, industries, businesses, banking, and finance.

What are the uses of data science?

The recommendation engine that has already invaded our daily lives can be the most available use of data science. What are the recommendations? The moment you log in to social platforms like Netflix or Amazon, you might see posts like “what are the things yet like?”. Now, we can say it be a classic instance of data science. The data science algorithm uses statistics and other modern technologies to apprehend and anticipate users’ buying patterns. They also curate the information under highly customizable recommendation lists.

Now we will learn about the future scope of data science.

Scope of Data Science

As it already enumerates in the above paragraphs, data science advent is like a lull in modern times. It is omnipresent our lives are all ruled by data. Thus this area is bubbling with jobs. It had never happened before. The top three jobs which are emerging now are:

  1. Engineers of big data.
  2. Engineers using machine learning procedures
  3. Data scientists.

LinkedIn certifies that these job positions have been increased to a tumultuous 650 percent in the past few decades! Today, data science can be rightfully said to be the hottest field for any professional. Undoubtedly, professionals from various fields and jobs are upskilling themselves to transition to the diaspora of data science, one of today’s fastest-growing occupations. It makes everyone elated about learning data science. It can rightfully say that the future scope of data science is high.

What is the scope of data science in the future?

Data before the boom of the digital revolution was small in size. It was more structured and was at the disposal of all. Due to this, the BI tools traditionally used were ample to analyze the meager amount of structured data. The entire equation has been altered in modern times when there is an exponential rise in data systems.

It mainly structured the traditional sets of data. Quite contrary to that, the generation of data today is unstructured primarily. Today data comes from various unstructured sources like social media, the logs, the transactions of finance, the online portals, and multimedia files. All of the mentioned are either unstructured or semi-structured. A study says that more than eighty percent of the data circulating in the world today is mostly undeveloped.

It is well apprehended that data shall be continuously incremented, which will add up to the massive accumulated pile. Thus the traditional BI tools cannot analyze such an enormous set of data. The large deposits of unstructured data require more intelligent and advanced tools which are analytical and capable of storing data. The task of analyzing and processing data is a big deal today. Data science is making a big difference now.

It is pretty evident from the details mentioned above that job opportunities are increasing in data science. Many organizations are opening their scope of employment for AI, Big Data, and ML. Companies today need data professionals who are skilled and experienced. As reviewed by Harvard Business peer-reviewed journals, data science is the sexiest profession of modern times!


These new possibilities are all initiated by data science. Data science continually changes our way and vision of perceiving the world around us. There are many ways in which data science contributes to our daily lives. We can monitor even if we are not around as we connect to the smart devices or the IoT hub. Today online trading has extended the boundaries of the market. Online shopping is so easy and convenient. The online transactions and the money transfer are so safe now. All are the various boons of data science.

Data science has also revolutionized the health care sector, the education sector, and the housing sector. Thus it has a vast scope of employment in all these areas. No doubt that people are leaning toward data science. Today data science is one of the most desired subjects opted by students all around the globe.

In modern times data is the ruler of everything. With the boom of this industry, new job opportunities arise every moment. The future scope of data science is bright. So if someone aspires to shine in life and increment fast, then data science learning can be a real good option.

SEO 2021
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12 SEO Trends 2021 You Must Know and Follow

Racking potential customers for an online portal was never as easy as today it is. SEO or search engine optimization simplifies the task of targeting potential customers worldwide. SEO ensures a website gets a high rank in search engines like Google. In General, customers believe in the organic results of a website. This preference populates the search engine optimizations. 

Trends of SEO in 2021

SEO Trends 2021: What every marketer should know - Search Engine Watch
SEO is a vast subject now. It is not related anymore to keyword search or Meta titles. Let us check the top SEO trends that have become popular during the year 2021.

Source: Search engine watch

Artificial intelligence

Artificial intelligence plays a leading role in search engine optimization. This technology creates a resultant impact on SEO. Every professional in this field rely a lot on AI to give a website a noticeable ranking on the search engines. This technology helps in reducing costs and increase revenue. 

Voice search

SEO trends 2021

This hi-end technology lets users in a comfortable search. At present, users may have already used this voice search technology. The technologies are responsible for the mass popularity of voice search Google Assistant, Amazon’s Alexa, etc.

A prediction says that almost 22 percent of users will use this voice search by 2022. While using this technology, users need to use longer keywords. The more natural-sounding keywords, the faster will be the search result. Pic Source: Oberlo


Among the top SEO strategymobile-friendliness is a vital point to consider. Many research works predict that almost every person will search websites on mobile by the end of 2025. 

Hence, Google has made mandatory changes so that users can views the websites easily on mobile. If you notice that Google can easily creep your website, your website is user-friendly. 

Informative content

A website can rank well on a search engine with the help of informative content. Google wants quality content. Many do not understand what quality content means. It means content should fulfill the basic three EAT principles like expertise, trustworthiness, and authoritativeness. 

These criteria are the determinants that help professionals to understand whether the uploaded content will enhance the SEO performance or not. Here the professionals need to research the type of content that customers want. Now it is necessary to use the information in the content so that viewers prefer it. 

Lengthy contents

Report of the State of Content Marketing reveals that contents with 3000 or more words help websites managing a higher ranking in Google search engine. Lengthy contents help to attract more customers.

 Hence a website will get more traffic. As a result, your products will get more views. But a 3000 plus word content also gets backlinks 3.5 times higher than the contents of average length. Here experts use the SEO content template tool to optimize content to get more searches. 

Use of featured Snippet

One should not worry if he does not have long SEO content. Your website can still get a good Google ranking by using Featured Snippet. This tool shows information those are often in question and answers form or bullet points. 

Professionals generate snippets focusing on the queries based on questions and keywords. Snippets are also a reliable way to rank a website higher on the Google search engine. 

Analytical search

You may have noticed a new kind of search with the help of Google Discover. Google discovers an AI-driven tool has been launched in the year 2017. 

This tool helps in identifying the behavioral pattern of a buyer. Analytical research helps to generate the most resultant contents that can help to enhance Google’s ranking.   

An effective strategy for SEO

A new SEO strategy is followed in search engine optimization, and it includes video. Online video helps to make the website more reliable. 

Apart from reading content, buyers love to watch video content. You must be aware of the recent growth of Youtube. Hence if you have not developed video content for your website, you need to upload videos to get a higher website ranking. 

Optimization of images

Images can pull loads of online traffic for a website. Image optimization is a great tool to rank a site higher in the Google search engine. Consumers can use these images for buying products, acquiring information in the future. 

Hence, a website owner must pay attention to proper image optimization. Experts advise using only high-end, relevant images for the website. 

More importance on keywords

An SEO expert uses both primary and secondary keywords to make the website famous among the viewers. Google now focuses more on consumer search results. It prioritizes more on analysis of the buyers’ search. 

Hence simple keywords are not enough to make a website popular. Today, keywords must be able to answer the questions asked by consumers. 

Listing in the local search

Searching a website on the internet does not always mean searching for a global product. Many want to search for products and services available locally. People may look for a local restaurant, or café or shopping mall, etc. 

Hence local SEO plays a vital role in making a website available to all. Here you must understand how to get your business into the local pack. The first option is to select the Google My Business page. The website also needs a strong backlink profile.

Data and analytics

Among the top SEO tips, data science plays a vital role. This technology helps you to understand the requirements of buyers. You will come to know how to create targeted messages. 

Analytics is also a significant area of search engine optimization. It helps to understand the URLs that are getting the maximum views. This technology also helps to identify referral sources. 

Consequently, those above are significant trends of search engine optimization during 2021. Nowadays, SEO is getting more complex. Forget about those days where SEO was just a work of simple keyword optimization. Today an SEO expert should learn how voice search and videos can give a website a high ranking. Hence every professional must be aware of the latest updates in search engine optimization. 

web development
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 8 Trends of Web Development Every CTO Expect in 2021

Web development trends are changing at a rapid pace, and a CTO should stay up-to-date with them. If you want to hold your position in the online market, you cannot overlook the world of web development innovations. All prominent names in the business have managed to make a mark by understanding the web game effectively. Below are some of the latest web development trends for 2021 that a CTO should be aware of.

Mobile-friendly Web Applications

Website Development Images | Free Vectors, Stock Photos & PSD

Today, almost the entire world is on their smartphones, browsing numerous web applications. People hardly bother to switch to their computers while using a web application. It has increased the demands for preparing mobile-friendly web pages that will offer users a seamless experience.

Users look for those websites that can open easily on their mobile phones without using many resources. Thus, lightweight web applications lead the trend list, which can access even with a poor internet connection. Web developers should emphasize reducing the loading time of an application that will instantly attract visitors’ attention.

Animation Integrated User-Interface

Different people using augmented reality on smartphones Free Vector

A web application user interface holds a lot of importance, and it should score full marks with users. Animated UI is the latest trend that is doing great with all types of visitors. A CTO should try and add some motion graphics in the interface that will break the monotony.

People visiting the website will show more interest in the products and services if they feel the interface is appealing. It will stay for a long time and will long to come back again to avail themselves of another service. Thus, the website will draw in more traffic, which will increase the sales of the business.

Voice Search Optimization

Premium Vector | Voice search landing page

Various voice assistants have been introduced in the past few years, and they are an integral part of many people worldwide. Who would want to type and search for something when he can command a device for the same. Therefore, being a CTO, you cannot overlook this web development trend in today’s modern world.

It would help if you implemented voice search optimization techniques on your website to become more user-friendly. People using voice search devices can access your website and have a better experience while using it. Thus, a company’s brand value will enhance, and it can reach out to more customers.

Integration of AI for Data Safety

Data Protection Images | Free Vectors, Stock Photos & PSD

A website collects a vast amount of data from users and should protect it under every circumstance. Data is one of the most crucial factors, and cyber-criminals often target it. Artificial Intelligence is a powerful technology that can ensure the highest security of data stored in a web application.

It would help if you integrated Artificial Intelligence (AI) tools into your website to prevent security attacks. Thus, user data will stay safe and can maintain confidentiality within the website. It will increase the trust of users, and they will rely more on your website.

Live Chatting Options

Chat Images | Free Vectors, Stock Photos & PSD

Live chatting options have helped many companies in connecting to their potential customers instantly. This feature will allow a customer to engage with a support staff directly after entering the web application. He can shoot his queries, and the customer support desk will come up with instant help.

Both customers and business houses benefit from live chatting options, which helps increase the popularity of the web application. Companies can identify their potential leads by interpreting the queries posted in the chat boxes.

It will help the marketing team in designing strategies for converting the leads into sales.

Revived SEO Techniques

Seo Images | Free Vectors, Stock Photos & PSD

Your web application will fail miserably in the online market if it is not optimized effectively for search engine result pages. Numerous SEO techniques are prevalent in the world of web development, which is revived regularly. Understanding these latest techniques is very important for a web developer who wants to make a mark.

Web applications that are optimized for bounce rates attract more traffic than others. Besides, developers should also emphasize reducing the page loading time to help users have the best experience after visiting a website. Several other SEO strategies are currently trending in the online world that should consider enthusiastically.

Shifting to the Cloud Server

Cloud Server Images | Free Vectors, Stock Photos & PSD

Cloud computing is a familiar term with website developers, and its popularity is widespread. Some of the prominent options for cloud services available today are Amazon Web Service (AWS), Microsoft Azure, and Google Cloud. These cloud service providers offer the best help to help you eliminate a lot of hassle while designing a web application.

Cloud computing offers scalable services where one need not worry about integrating infrastructure. A web application will have a vast database protected and maintained by the cloud service provider.


Free Vector | Responsive web design

Hire a website designer who designs with responsive features that will enhance its quality many fold times. Users search for dynamic web applications that will serve their needs without much hassle. You can make your website responsive using CSS and HTML as they help design an excellent layout.

All the media files present in your web application should be mobile-friendly because the clicking rate is higher for mobiles than computers. The best if you also focused on the readability of the typography as it is responsible for grabbing the attention of visitors. If you can learn the hacks of designing a responsive web application, nothing can stop you from reaching heights.

Wordpress website
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7 Tips Why should startup websites be built in WordPress

Businesses should consider themselves lucky to be blessed with WordPress! Because some of the world’s leading websites, like CNN’s, have been constructed on the WordPress Foundation, the tally significantly increases each day. Why should WordPress generate such a lot of passion and following? Content Management Systems are becoming crucial to online businesses as they diversify. Simple interfaces would no longer suffice to keep up with all the complexities of marketing and the sophistication of customer needs. WordPress builds 39.5%  in 2021 of all the world’s websites. In 2020 it was 35%.

The salient features, of course, leave no doubt that WordPress stands head and shoulders above the competition. The whys and how’s of WordPress do the compelling reading. WordPress would be far more astonishing in live performance as customers start rolling in globally, mesmerized by the glitz and the glamor. WordPress offers a skeletal structure, and you fill in the details as simple as filling up a form!

Wordpress website

1.WordPress costs nothing 

You don’t pay for the software, unlike many of the services that come through the internet. Free is a claim that many organizations make with hidden charges cropping up after a while. No, WordPress comes free with no strings attached. The free download is encouraging, all right, and no barriers separate you from the software. Besides, an open-source platform means that anybody with some coding knowledge can manipulate the features and thus bring changes according to needs. If you wonder how the software comes for free, WordPress sustains itself through the thousands of businesses that opt to install WordPress.

2.Easy customization

Wordpress website

Rather than a ‘one size fits all concept, you can change the WordPress landscape and architecture to suit your needs. Each business or organizational entity has a different set of requirements, and you do just what you please, like making shapes out of rubber. As quickly convert PDS files to WordPress. Photoshop documents easily fit in too. Functionality is supreme, as you will find after a few clicks.

3. Supreme Flexibility

Wordpress website

Whether the game’s name is selling or blogging, e-commerce or a personal gimmick, social media or clubbing, WordPress suits whatever need. Website development comes easy and fast, dramatic and colorful. Software experts are not required to handle it, nor is any experience necessary. Self-explanatory procedures achieve everything in minutes, and you stand tall and gape in wonder. Time will tell the victorious aftermath. 

4.Straightforward procedures make WordPress a sweet dream

Anything that has become famous is considered difficult, but simplicity is the essence of the WordPress factor. While everything online appears dreamlike, as in the movies, WordPress is an easy dream to accomplish. Popularity, in this case, does not mean complexity. All you may need is a bit of coding know-how. Business professionals would handle it with the ease of playing with a new toy as you discover more and more wonders in a fantasy land laden with profits.

5.Search Engines discover WordPress very fast

In the mysterious ways of the internet, WordPress has been created Search Engine friendly. That is why websites exist, to reach surfers through search engines! Higher rankings in search results indicate more viewership and potentially higher revenue. WordPress would generate great responses through its many rich, compelling features. More Top rankings come easy, and visitors are much more each time.

6.Greater responsiveness is the ultimate WordPress quality

As the most responsive website software, WordPress would fulfill many business communication dreams. Google nowadays insists on good mobile sites due to the sprawling penetration of smartphones the world over. WordPress has achieved just that. Whatever digital platforms exist would quickly absorb WordPress and its tremendous ability to adjust to changing technological needs. WordPress plays games all over the planet, in cosmopolitan cities and remote forests and deserts.

7.A secure web presence guarantee

With all the safety concerns gave hackers always targeting websites, WordPress offers the most comprehensive security to back up those valuable sites that do significant business each day. Amidst all the internet risks, like being out in the rough ocean, several plugins ensure complete reliability regarding security.

A host of dynamic features has put WordPress at the top of the website creation software list. Statistics indicate that it accounts for more than a quarter of all business websites. WordPress developers develop such that it is easy to manipulate even for startup companies. You don’t need a professional to handle it. Consider great features like absolute security, responsiveness, maneuverability, and ease of use. WordPress stands like the sun, without an equal. The right choice for businesses entering the world of the web, WordPress ensures absolute peace of mind as you confidently handle the internet highway on the quest for commercial success.

Articlesand blogs
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Articles and Blogs do Differ but Need Both

Articles & blogs

The first crucial difference between articles and blogs is that articles represent tradition and research, order and synthesis with a long and respected ancestry. Shall we call it formalized, structured, and representing the cream of thought of generations of writers?

What are Articles And Blogs?

Articles and Blogs

Articles contain information of course carefully enunciated with a minimum of fuss, usually contain no dialogue or gimmicks, and are pretty straightforward for easy reading and understanding. What about length? Articles can get rather long to 1500 words but are usually smaller in dimension.

If you have read the great variety of personal blogs, you might agree that they are rather informal with no rigidities of structure, punctuation, and follow no particular formula. Anything goes in that colorful blog world like a personal diary in which you draw, scribble, and write. Some are creative wizards too, but an absence of gimmickry or commercial talk is visible. If you can pour out your heart, mind, and soul, you have created a blog!

Distribution of Articles And Blogs

Articles & blogs

While articles have a widespread distribution in the media in newspapers, magazines, and even books, blogs are restricted to the online world of websites that contain a lot of business-speak and promotional material. Yet blog posts usually neither push nor sell in vehement ways.

What is blogging?

Articles And Blogs

If you are into blogging or dream of blogging, you need to realize that blogs require frequent updates to maintain a close relationship with audiences that keep coming back like in a television serial. Almost everybody like children in school maintains a blog nowadays to upload pictures and personal messages straight from the heart, forming a kind of autobiography to share with friends with no profit intention. Successful blogs do generate income from advertisements and form part of the social network with links elsewhere and space for comments.

What do blogs traditionally deal with?

The informal nature of blogs allows for a lot of manipulation, and the format differs greatly from the article. Subjects like ‘3 Places To Visit Before You Die’ or ‘The Dos and Don’ts Of A Bachelor Life’ may be easily laid out pieces that are quickly read.

Articles present tighter formats and are not so flexible in tone or subject matter, being purely informative rather than whimsical or creative. Blogs really have no set limits, but they should be easy on the eye and mind. The serious themes dealt with in articles do not find a place in blogs.

The best arrangement would be to include both articles and blogs on the website with their differing tones and content. The casual reader would get the blogs, and those who wish to dig deeper could have a go at the articles. Links would connect both, balancing each other in the final analysis.

title tags seo
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Find the Way Designing Perfect Title Tags SEO

What every enterprise is doing online is to attract visitors. Technical aspects need to be put in place in addition to charming websites and catering to search engine demands is what SEO means. Effective search engine optimization is the right combination of many little things. Title tags for SEO are significant and seem rather complicated. In terms of importance, they are second-most crucial after content. While headlines are so important, title optimization for SEO is of tremendous significance.

What exactly are page title tags?

They are found as a long list of headlines for each item searched on the search engine result pages. The first line contains the title tag that needs to be short and sweet because searchers will find meaning in those words. The next line below the title tag contains the meta description or further information about the subject. Both together assume great importance, checked by search engines and humans too.

How to optimize title tags:

• The headlines need to be appropriate.
• Make the title tag accordingly.
• The title tag needs to be SEO designed.

The first step is the writing of the title tags SEO.

title tags seo

Are headlines and title tags quite the same? They often are, but sometimes they are different. If the SERP showed HOW COMMUNICATION HELPS BUSINESS, the web page might show CONTEMPORARY COMMUNICATION.

SERP lists require concise title tags SEO that is quickly read. The real headline on the page may be much longer. Search engines easily crawl short title tags. Longer title tags get cut with an ellipsis.
The chief focus word should be found in the title tag for greater visibility, preferably at the beginning. Let it be organic, though not compulsory in the beginning.
Title tags need to express a product or service advantage, be dramatic and connect with the content. The purpose is to attract searchers to click and land on the page—no sale at this juncture.

The second step is the making of the title tag.

After writing it, set it as the page title. HTML or WordPress that is easily done. In another CMS, it might appear different.

The third step is to optimize

• Mention brands, but avoid overdoing them, and the title tag must accurately represent the page. Search engines may rewrite improper title tags if considered irrelevant to the page! Google would consider other aspects like on-page text, anchor text, and structured data markup in such a case.

• The H1 page headline could differ from the title tag, using different keywords. SEO is improved with the search engine considering the title tag as a heading.

• Avoid using duplicate title tags. Each page on the website must have a different title and don’t copy and paste.

Title tags need not be a hassle. It is no great mystery either when understood, and no technical skill is needed. It is rather simple but needed. In its absence, responses from searchers would suffer. Do use title tags SEO and witness better visibility. All you need is a minute to create title tags, and they must be SEO aligned.

WordPress Website
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How to Self launch your WordPress Website 

If you have a business or you are eager to launch your WordPress Website, here is the best guide for you. Starting from registering a domain to hosting it, the complete process you will get here step by step. If you follow the steps, you can easily launch your website. Below mentioned  are the steps that will help you:

Choose and Register a domain.

Though it does appear infinitely complex, the process of choosing and registering a domain name is simple enough.

WordPress Website

How to choose a domain name

Using names and working with them is familiar enough to everybody. People realize by instinct that words should be unique, easy to pronounce, spell and remember. Choose a simple Name to memorize it quickly. They should be meaningful and attractive, like WeChat that represents social media. What about www.ivylover.com? It is indicating a nature lover.

Unique names

Putting together small words like GoFundMe also works very well and communicates meanings effectively. Let it contain the relevant words connected with the business, avoid numbers and hyphens. Uplift the brand with an inspiring name like www.intothelight.com if the company deals with lighting equipment!

Register a Domain name

After choosing a domain name comes the question of registration.

  • The registrant applies online to a registrar or a reseller, abides by the terms and conditions, and pays the fees.
  • Further, registrants need to get the domain name listed in name servers to be reached by surfers online.
  • Resellers have agreements with registrars but are not licensed by ICANN that may have a thousand accredited registrars.
  • Registrars sell domains, but names invented personally would be registered if available.

Functions of a registrar

RAA and ICANN have specified what registrars need to do. Registrars maintain WHOIS data and attend to public WHOIS queries, ensure escrow registrant details, etc.

The figure indicates the process of domain registration

Register for a Webhosting

A web host is required to publish the website online, and registration is needed.

How to choose a Webhosting service provider

Like in every field, web hosts make sweet promises like 100% uptime, technical support, and endless resources. Compare a few web hosts in terms of

  • Customer reviews of services
  • Costs of services
  • Technical support

Consider the plus points

What area of business does WebHost specialize in? Is it a free or paid service? If it is an eCommerce website in question needs to be one of the best web hosts. Cheaper services do not offer much disk space or RAM.

Consider features like

  • Email facilities
  • Add-ons
  • Control panel
  • Growth prospects
  • Hardware support

The registration process for Webhosting

  • Imagine that the WebHost you have chosen and registration has done.
  • The WebHost creates an account with a password.
  • The WebHost instructs how to upload files and specifies name servers.
  • The name servers link domain names like www.iamhappy.com to an internet protocol or IP address.

Shared servers

A great majority of websites are run on shared servers. It means that many websites essentially have the same IP address. Thus, it can reach the websites only through the domain name and not the IP address, which is in common.

Connecting domain name with Webhosting and installing WordPress

Find the domain name under the Domain Manager icon.

Connecting Domain Name with Webhosting

Website-based business services follow certain compulsory steps. Under All Products, the Domain Manager you can find, maybe under different names like Domain Management. It helps to renew, organize and upgrade domains, and delete them if necessary.

  • Examine the list of domain names.
  • Click the domain name on which would launch the website.
  • Next, click the nameservers icon to identify the nameservers.
  • The icon may appear as Set Nameservers. Either the names would be set
  • automatically by the company, or it may be required to be changed on the screen.
  • Enter the two names of nameservers accordingly.

Confirmation of the changes will occur soon after clicking OK, and the process takes minutes or hours.

Installing WordPress

wordpress website
The process of installing WordPress via QuickInstall begins by logging into the hosting account.▪ Find the QuickInstall icon in the cPanel dashboard.

▪ When the Click Installers page appears, click on WordPress, which launches the WP installer.

▪ The software overview one can see in the WP installer.

▪ Click the Install WordPress button.

▪ Now appears the Setup WordPress install settings.

▪ Choose the domain name. If the installation is planned in a sub-directory, enter

‘blog’ in the install path.

▪ A blank is left if WordPress is installed in the root directory (Example.com/blog).

▪ Give a title for the site that can change later.

▪ Next, insert the username and password along with an email address for the admin account. The first and last names for admin also need to be entered.

▪ After all the details are entered, click on the Install WordPress button.

▪ Progress bar appears, and a success message appears when the installation is completed.

▪ Click the drop-down menu to check the credentials button.

▪ The fly-down menu appears with the login credentials and a link to the WordPress site.

Details to be entered in the form while installing WordPress.

Choose a WordPress theme & set up the basics of WordPress

wordpress website

A vast choice of decorative WP themes makes the task exciting, but the choice is made on what basis?

Choose the right theme for you. 

The figure illustrates the variety of WP themes and the problem of choice.



Themes that create website appearances of great variety usually need to choose according to the site’s needs. Simplicity and responsiveness have become essential features. Simple themes and websites are easy to install and manipulate. Responsiveness means that the theme can adjust to all sizes of screens, including mobile screens. Smartphones nowadays witness immense popularity due to convenience. Besides, themes need to be compatible with the browsers that use them. The real power comes from plugins. Nowadays, many languages are used besides English. Page builders, support options, and SEO performance are other important indicators for website success.

Setting up basics of WordPress

  • Installation of the basics of WordPress is user-friendly.
  • Log in to WordPress and go to the Appearances > Themes page.
  • When the Add New link is clicked, the add new theme page appears. The page helps to search for themes.
  • If the theme has already been downloaded, click on the Upload Theme link at the top.
  • A theme upload box appears. Clicking on the choose file button helps to select the theme file that can download earlier.
  • Click on the install now button.
  • The theme is now uploaded by WordPress from the computer to the website and installed.
  • A success message appears with links to either preview or activates the uploaded theme.

Finally, install some essential Plugins.

Plugins represent a series of functions and need to install according to requirements.

The Easy Fancy Box plugin for media links

Some important plugins when you start your WordPress website

The All in One SEO plugin is crucial to ensure high page rankings on search engines.

Every website runs on similar basic plugins. Essential plugins remain the same. The following are some important common plugins:

  • Security
  •  SEO
  • Tracking
  •  XML sitemap
  •  Social media
  •  Legal terms
  • FAQs
  • Contact forms

Many other plugins are optional and serve a variety of purposes, like payment gateways for business websites.

▪ W3 Total Cache promotes SEO and Optimizes performance through caches.

▪ Tool WP Pagenavi is for paging navigation.

▪ Visual Composer is famous as drag and drops page-building tool.

▪ Woocommerce helps with the selling of all kinds of products.

▪ Besides, plugins enhance website features for visitors who suitably get impressed and attracted to buy products or services.

Mobile App UI design
Posted by : write-thingsadmin

How to create Mobile App UI design for Visually Impaired

The number of visually impaired persons in the record is in a million, and there must be more out of records. Now the world is under the vivid benefit of Mobile App UI design. So, visually impaired people should get such user-friendly gadgets as well. Ronald L. Mace (a well-educated and well-known architect) brought a concept of ‘Universal Design.’ The idea is under the attention of all fields of this era. This idea says that every people whether they have physical irregularity, visual impairment, or other deficiencies, should get accessibility of any design. The Universal Design phrase is close to some words like simple, equitable, intuitive, and flexible. In the digital world, the term means usability and accessibility.

Mobile App UI design

The experts of the digital fields have made some attempts to make good software for visually impaired people. Some of the shots have been appreciated as well. After the arrival of the new technologies, accessibility has enriched a lot. Many authors have described the assistive technology of web surfing in the past. Speech recognition, screen reader, and magnification software developed decades ago. The computer-based software has solved many works of people with low vision.
In this era, experts have pointed out that the use of mobile is a lot more than the use of a computer or laptop.

Mobile App UI design

So, experts should develop perfect mobile apps in more numbers. Now, the mobile apps for general use are adequate in the market. People are achieving their goals easily through mobile apps. The concern is to design specific apps that enhance the usability of visually impaired people. The article focuses on developing techniques that build up the best mobile apps for persons with low or less vision.

Best UI Design Mobile App for Visually Impaired

The world of technology has faced a radical transformation after the arrival of smart gadgets. For example, the I-phone, Ipad and smartphones kinds of devices have changed individual interaction thoroughly. The touch screen provides direct control of many programs, and people like this direct attachment. On the other side, people with disabilities are not getting such help. Standard apps are not appropriate for the use of unsighted people.

So, the article focuses on finding the right technology that connects visually impaired people directly with the touch screen facility. According to Ronald L. Mace, everyone shall get the equal benefit of any creation thus.

In-App A/B Testing

Image  Resource

First of all, there is no argument about a different way of designing mobile apps for sighted users and unsighted users. The technology is entirely different. So, the question is, what is the practice of creating the right tool for visually impaired users? A mobile app portal for low vision is a tool that increases the usability and accessibility of unsighted users. The portal is based on the touch screen phones like I-phone, I-Pad, and other smartphones.

Topic & Characteristics
There are many mobile applications designed for low-vision users available at the app store. Are these apps off the app store good or app portal is a better choice? This question is the concerned topic of the article.

Many authors have explained the benefits of assistive technology in web surfing. Many have explained the portal and the app differently. Yet, the question portal or app of app store what is better and why is still away from acute research. The article’s responsibility is to find the key answers to the focused question and develop some simple explanations for digital experts. It would help the app developers to understand the need, and then they can make the right app and spread it properly.

Mobile App for Visually Impaired

Mobile App UI design

Image Source

The most common reasons for mobile using are calls, SMS, Contacts, Notes, and Alarms. The portal has a simple approach of connecting users with the required actions easily.

Users can find their needed action buttons on the screen. Every button has simple signs of identification. Icon, size, brightness, color, screen background is easy to customize. People with low vision shall add or remove any button of their background. For example, if a person needs an alarm in the background, they shall add the button on the desktop background. The actions are stated on the screen simply. There is no complicated design. The portal is easy to avail of from the Apple Store. The portal focuses on gathering needed apps simply for visually impaired persons.

App design for unsighted users has to follow two tactics;

  • The design must focus on usability or a better user experience.
  • The design should be accessible.

The portal is made by following these two tactics. Another vital action of the portal is the Voice-Over feature. Voice Over is the best feature that makes the use of a low vision user very easy. The person can tap on the sign and use the feature. It helps the users in web searches mainly.

Mobile Apps

There are many apps for low-vision users at the app store. Anybody that wants to develop such an app must remind the focus of the portal. The portal says simplicity and impact. Must find the app quickly, and the actions must fulfill the primary requirements. In developing such apps, developers have to find correct control types for visually impaired users.

Valid Controls

  • Button types
  • Large icons
  • Colour contrast combinations
  • The dynamic style of texts
  • Surplus images
  • Large texts
  • Use of textures
  • Audio features

Invalid Controls

  • Toolbar
  • Tables
  • Data Pickets
  • Segmented Controls
  • Small texts
  • Light mode

A clear view of what to stuff and whatnot may help developers set up user-friendly Mobile App UI design for visually impaired users. Searching for good controls and stuffing those apps can create a good app for people with visual disabilities.

Mobile App UI design

Image source

Relationship with the App

Whether good or the best, an individual application is very tough to avail for visually impaired users. As there are arrays of mobile applications at the app store, therefore, a person with low vision can’t find the little pearl from the sea. It means the person needs the help of others. Portal is the weapon that gathers the required applications like calls, contacts, SMS, notes, Alarms, and others. Along with it, users can customize their apps. The portal supports third-party apps as well. So creating a portal is a better option for visually impaired users.

The focus of the article was to find the critical answers to the portal or mobile app. What is a better choice for visually impaired users? Creating perfect mobile applications is always needed, but in reality, the apps are tough to find. If any person with low vision wants to avail their requirement without any other’s help, then an app portal is the best. Portal collects and arranges every mobile application that one required.

Along with it, a simple approach and customization feature helps the users to set their mobile as they need. In the modern digital world, lots of technologies are available. So, according to Ronald L. Mace, using technology for keeping equity in using any creation by overreaching age and disabilities is a sign of civilization.

Lemon juice
Posted by : Debolina Sinha

5 Reasons to Drink Lemon Water before Breakfast!

Advantages of lemon water


1. The lemon water, the particular very first thing within the morning, will prevent digestive issues like bloating, enteric gas, and pyrosis and stimulate higher digestion generally. Lemons are sterile and contain a robust cleansing result on kidneys, blood, and your liver. A trite liver specifically has a persuade on how fine you feel therefore having a straightforward method to clean it every morning will create a giant distinction to your everyday liveliness over time.

Add minerals & vitamins

Lemon Water Health Benefits – Does It Break A Fast?

2. Lemon water within the morning could be a good way to urge a decent part of your important everyday vitamin C. they’re additionally a good supply of folic acid and minerals such as potassium, Calcium, and metallic elements. The lots of lemon minerals make alkalizing to the body, even with their acid. It’s truly not the acidic substance of a foodstuff outer body that resolves whether or not it’ll boast an acidic or alkalic result, however rather the approach it’s metabolized throughout absorption that counts.


3. Lemon water support exclusion and can facilitate prevent either edge of constipation or else diarrhea. To take lemon juice is even the same to be sensible for raising your skin and many amounts of vitamin C substance would facilitate here, however, the general refinement, antibiotic, and detoxify inhibitor effects are seeming to be still a lot of vital.


4. Several weight-loss assets cite the advantages of lemon juice and its sour in fat blazing. I’d take care of too several sensation claims – you’ll still boast to be compelled to evade the sort of foods which cause you to fat, obtain some sensible workout and preferably amendment your meal occurrence to at slightest one that perks up weight loss perspective – however lemon juice is actually a helpful addition to everybody fat remove arrange.

Reduce body odor

5. The Lemon juice is nice very first thing in the morning to reduce unhealthy breath. The big amount of inhibitors and antibiotics can also facilitate reduce body odor over time. Here are plenty of excellent reasons to set up every day with fresh lemon juice.