web content
Posted by : Write_77

The Challenges of Sales oriented Web Content

web content

While articles in the print media have been around for generations, web content is quite certainly an infant in comparison. Yet gigantic online in reach and influence. Should we discard the old then? Hard copies of print media still abound though most attentions are focused on the web. The best arrangement would be that both prosper in their separate ways like the trams that represent the heritage culture and speak of bygone destinies.

Does it mean that we are all web content-based? Impressions are misleading, and much less than the majority are hooked to the web. The web reach among women is far less too by way of comparison with men. Though the town is full of smartphones, not everybody does possess one or is computer literate. The dream for everybody continues though!

Difference between article and web content

web content

The distinctive difference between the article and web content would be the sales and advertising pitch. The web content directly addresses the thoughts, feelings and emotions of surfers and tries to hook them to a new idea or product like selling an expensive perfume with dreamy thoughts embedded. Sales gimmicks are not new to us who grew up on the television culture, and the web forms an extension of high tech advertising. Nowadays we find a fusion of the media forms into a comprehensive package that only the well-heeled could afford.

Though articles could also have motives at heart, it represents neutral information on a given subject made of directly told sentences without the mysteries that creative writing like stories may employ. Articles like in newspapers to tell the whole truth on various subjects like politics, entertainment and sports, business and law. How is the web so much different about articles?

The entire website like on dentistry does not contain sales-focused advertising copy that may be found under the Home, About Us and Services pages. A convincing website would contain some articles on health issues too and tips on dental health. Thus the slant would differ with the articles being quite scientifically informative.

We realize then that articles and web content are two sides of the coin up there in the sky. Articles are quite objective and could run into some length like 1200 words, but most are shorter. On the other hand, web content needs to be much, much shorter like advertising because the world is in a hurry and wants fast food and fast everything.

Besides, attention spans while surfing the web are notoriously short. In other words, you hit or miss the mark like a little terrorist. Either the reader is hooked or moves on to something more worthy.

Would you have the patience to read lengthy articles or web content online? A great majority of online stuff is made up of easy to read stuff in simple language with clever promotional talk thrown in of course with images to please.

internal linking
Posted by : Write_77

The Importance of Internal Linking for On-page

Internal Linking within a Page

While most seem to be busy with advanced SEO approaches like site framework auditing and data researching, internal linking of the pages within the website would succeed. What everybody wants is greater visibility and more pages visit and longer sessions provide the advantages. Search engine ranking would grow and lower bounce rates may be expected. Such linking would be used in conjunction with several other SEO procedures.
internal linking

Each website has an essential architecture and is logically arranged into pages that contain text, diagrams, audio, and video. Though it is simple at three pages, certain websites can get rather long and complicated and extend to 20 pages. It is obvious that linking within the pages would create a more compact structure that can easily navigate, according to relevance. Avoiding complications, a simple linking structure you need to adopt.

The importance of linking

internal linking

Search engine algorithms have developed so much, people cannot cheat the system. Yet, simple tactics would help with SEO without malpractices. Not at all difficult to accomplish, the linking is no mean trick.

Website indexation improves with internal linking

With strong linking across pages, crawlers find it easier to find new content published and link with. If many such links exist, crawling happens faster. Search engine rankings improve. Deep content pages get more backlinking through the internal link process. Most website backlinks connect to the homepage.

Bots of two kinds do the crawling

  • Fresh Bot frequently visits the significant pages.
  • Deep Crawl Bot visits and indexes the entire site once every month.

Comparing homepage backlinks with the deep page backlinks, what is the scenario? With the start page link at 692, the deep link stands at 159 in a sample. Yet, nobody wants many homepage backlinks that will weaken SEO. Most external links should connect with deep internal pages.

What happens when the website is not regularly updated with new content bring published?

The website links connect mostly with ABOUT or CONTACT pages that do not bring SEO advantages.

With a strong linking system within the website pages, the link juice or earning potential boosts. Indexation and clear click paths across the website are the advantages. It encourages links all over the site. Links with the homepages pass on to internal pages.  Source

Anchor text helps the linking by including content and keywords

Users profit the most by learning more about the content from the links. If it is travel, reading more through links across the website reinforces ideas. Searchers stay longer on the website.
• Website ranks or SEO increases.
• It escorts visitors to high-value pages.
• They take action and reach the contact page.

How to establish internal linking

Firstly, you should have quality written content on the website.

Secondly, keep updating with the new content.

When navigation is good, important pages like the CONTACT and ABOUT should connect well. Rather, connect to sales pages, but work more on article links!

Use descriptive anchor text that appears blue to establish links. Internal linking may have its complexities, but try these simple approaches first for a week and observe SEO improvements.

Articlesand blogs
Posted by : Write_77

Articles and Blogs do Differ but Need Both

Articles & blogs

The first crucial difference between articles and blogs is that articles represent tradition and research, order and synthesis with a long and respected ancestry. Shall we call it formalized, structured, and representing the cream of thought of generations of writers?

What are Articles And Blogs?

Articles and Blogs

Articles contain information of course carefully enunciated with a minimum of fuss, usually contain no dialogue or gimmicks, and are pretty straightforward for easy reading and understanding. What about length? Articles can get rather long to 1500 words but are usually smaller in dimension.

If you have read the great variety of personal blogs, you might agree that they are rather informal with no rigidities of structure, punctuation, and follow no particular formula. Anything goes in that colorful blog world like a personal diary in which you draw, scribble, and write. Some are creative wizards too, but an absence of gimmickry or commercial talk is visible. If you can pour out your heart, mind, and soul, you have created a blog!

Distribution of Articles And Blogs

Articles & blogs

While articles have a widespread distribution in the media in newspapers, magazines, and even books, blogs are restricted to the online world of websites that contain a lot of business-speak and promotional material. Yet blog posts usually neither push nor sell in vehement ways.

What is blogging?

Articles And Blogs

If you are into blogging or dream of blogging, you need to realize that blogs require frequent updates to maintain a close relationship with audiences that keep coming back like in a television serial. Almost everybody like children in school maintains a blog nowadays to upload pictures and personal messages straight from the heart, forming a kind of autobiography to share with friends with no profit intention. Successful blogs do generate income from advertisements and form part of the social network with links elsewhere and space for comments.

What do blogs traditionally deal with?

The informal nature of blogs allows for a lot of manipulation, and the format differs greatly from the article. Subjects like ‘3 Places To Visit Before You Die’ or ‘The Dos and Don’ts Of A Bachelor Life’ may be easily laid out pieces that are quickly read.

Articles present tighter formats and are not so flexible in tone or subject matter, being purely informative rather than whimsical or creative. Blogs really have no set limits, but it should be easy on the eye and mind. The serious themes dealt with in articles do not find a place in blogs.

The best arrangement would be to include both articles and blogs on the website with their differing tones and content. The casual reader would get the blogs, and those who wish to dig deeper could have a go at the articles. Links would connect both, balancing each other in the final analysis.

Structure URLs
Posted by : write-thingsadmin

How to structure Website URLs correctly-Part 2-Know It

Get the structure URLs right and enjoy many advantages like better SEO. Though it is a complicated task, keep the focus right, and achieve better search engine rankings. Examine the totality of SEO rather than consider an aspect or two.

Defining further, the right URL promotes a higher PageRank and elevates the all-important user experience. Quality of content is crucial too.

structure urls

Step 1: Steady and Simple

Search engines are stable and secure, avoid shocks and surprises, and be consistent. Be alert and reliable.

URLs fall into two categories: 1. Static and 2. Dynamic

Static URLs remain the same unless the change is made to the HTML structure.

Dynamic URLs do change and parameters are included.

 

Both are steady and that is important for ranking purposes. That is why static URLs that humans can read are preferred as follows:

Rather than:

Yet another important aspect of URLs should be brief lengths that result in higher ranks. Short URLs create trust, enhance the user experience, and promote sharing.

Step 2: Be well organized

structure urls

An ordered URL is compulsory. Content could be sensational, but the URL not so. In general, use directories, categories, and subfolders, and avoid sub-domains and clutter in URL structures.

The following example reflects order:

https://www.homepage.com/makeup/lipstick/liquid

Though the root page https://www.homepage.com usually ranks high, the directories/categories/levels do not affect SEO or PageRank.

Regarding global websites, multiregional or multilingual websites require language markers in the URL. It helps users and indicates the same language in the directory. This example indicates English as the website language. https://hotelsite.com/en/hotel-name

Step 3: The appropriate keywords

structure urls

Ensure search engine optimized URLs through essential keyword research. Research keywords, but avoid overdoing them. URLs can contain one or two keywords. URL keywords had better be quite similar to page titles to help search engines. Meta descriptions can use the keywords too.
Including keywords in domain names may help but is not essential. Branding would be more important than keywords. Consider ‘TechCrunch.’

Google devalued exact matches in domains/keywords in 2012. Keywords in URLs do not matter much for PageRank. Avoid keyword stuffing. Rather, concentrate on creating quality content.

Step 4: Aim for reliability

Google values users and their experiences eternally. Website ranking looks at many factors like the live period, content, and security. Consider a few salient features for URL structures.
Regarding HTTPS, the ‘s’ represents secure and encrypted. Websites dealing in finance require such a system. In comparison, HTTP is unreliable and insecure. Messages are not safe.
TLDs or top-level domain refers to the right of the dot. Examples are .edu, .net and .org.
rTLDs where the ‘r’ refers to regions like .eu and .asia.
Generic country code top-level domains (gccTLDs) go through many changes but are represented for the moment as .co or .me.

The right choice of TLDs brings reliability and the website may attract traffic and sharing.
Canonical URLs represent the web page chief address and are credible for preventing replicated content. Search engines like them. If it is a blog homepage like www.example.com/best-brunch-seattle and to categorize as food, the URL may be www.example.com/food/best-brunch-Seattle. The problem is that both URLs refer to the same page or duplicate, thus devaluing both. The solution is the canonical URL and only one address is used.

Hazards to avoid

URLs for SEO must avoid certain snags.
• Don’t use stop words like a, an, the. Leave out the ‘a’ in https://example.com/negotiate-a-lease-agreement.
• Leave out special characters like exclamation marks and asterisks.
• Use only hyphens to separate words and keywords in URLs.
• No parameters/dynamic URLs that come from searches within a database. Search engines are fond of unique pages and the URL after a special character gets cut off. Special characters are not SEO-friendly.

To take an example:

http://www.exampledynmaicsite.com/forums/thread.php?threadid=12345&sort=date
Becomes edited to:
http://www.exampledynmaicsite.com/forums/thread.php

Three URLs connecting to separate pages could get edited to the same URL that cannot be indexed.

The essential URL structuring revisited:

Step 1: Steady and Simple
Step 2: Be well organized
Step 3: The appropriate keywords
Step 4: Aim for reliability
Remember the big prohibitions to preserve PageRank.

Avoid:

Stop words, special characters, Parameters/Dynamic URLs.

Though it all appears complex, observing them thoroughly would show results in improving traffic, SEO, and PageRank, beating the competition, and improved search rankings.

content writing services
Posted by : write-thingsadmin

The Criteria of Best Content Writing Services

When it comes to quality writing, only the best will do and particularly online. Readers and shoppers have become very intelligent and discriminating now. An absolute goldmine of information exists in every field, and standing out like a lighthouse with an article is a challenge. Innovative and well researched, creative, and striking are some epithets you could apply to the best content writing services in India. Titles and first sentences need to be super along with some technical factors. SEO, keywords, and links do matter just like the aesthetic qualities of fonts and accompanying images. Consider the reader far more important, anyway.

Inspiring and powerful core messages

content writing services
We are all familiar with seemingly simple words that have become global hits! ‘Just Do it’ and ‘There is No Finish Line’ are some examples that even a child can write. They are reminders that messages for the masses need to be very simple in everyday language without complex words. A slogan is not sufficient. Articles and blogs of usually longer length are required to satisfy future customers. You can win half the battle, once the core messages got sharpened like an arrow that will whizz through the hearts and minds. Concentrate upon the essential news.

Formatting the page daintily

Unlike the hard copy print media, the online world moves very quickly. Just like vehicle traffic, browsers are always rushing around. Like kids, it becomes challenging to hold their attention unless genuinely interested. Even then, research indicates that 15 seconds is all the attention that a page will get. A well-formatted page with short paragraphs and smart little sentences will help.
Further, bullets promote faster understanding by putting the matter pointwise in a nutshell. Since research shows that longer articles of maybe 2000 words are being preferred, interest will not sustain without such formats. Content writing services in India need to work very hard on the requirements.

Getting catchy and conversational

content writing services
A friendly tone of writing that involves the writer in terms of feeling and emotion goes a long way in attracting attention. It is an imaginary world tired of excessive technology and media that needs a little oasis now and then. Have you not had similar experiences of discovering a pretty piece of writing amidst so much trash online? It is identical to shopping when you look through hundreds of things before something catches the fancy! Create the ‘wow’ and ‘aha’ moments along with the necessarily serious core meanings. Like a cake with several layers, it is fun and deep thought together.

Further, the reader must feel a part of the action. Using a term like ‘you’ is standard, like on YouTube. Objective writing may not use such terms but may indirectly refer to the reader with genuine concern.

Call to Action is compulsory

Continuing the idea of reader response, how will they respond, and what will they get? In a world full of gifts to promote sales, everybody expects something. Offer incentives and invite feedback, creating goodwill. Stir them to do something even if it is a social media response. That might be one step toward selling a particular product or service in the article or blog. Content writing services in India have a lot to achieve within a single piece of writing.

blog creating tips
Posted by : Write_77

7 Impressive Blog Creating Tips You Don’t Know

Mitch Myerson is one of the great authors who introduce 22 innovators in his renowned book Success Secrets of the Online Marketing Superstars. These people have redefined the unique ping landscape which is extremely effective for online marketing. This article helps you know the most attractive blog creating tips.

How to create a blog

According to these experts, after utilizing the perfect approach, your blog will be able to earn more and more traffic; through this, you can easily gain an identification in the industry, can build a wonderful business partnership, also able to run a successful business.

More research makes blog exclusive

blog creating tips

Some blog creating tips

Firstly, you have to identify your niche which only helps you to differentiate your blog from the blog of other contenders. Your research also helps to identify the nature of other competitors.

To make good research first, you should search on Google for relevant keywords about your product and service. Then thoroughly check the content of other people to identify what they have. You can use OpenSiteExplorer.org that may help you to rank you and your contenders. This is actually a tool that ranks websites and their pages.

Next, utilize some effective tools like Compete, Quantcast, or SEMRush to get an idea of your competitors’ traffic.

After that, you can use Ahrefs which is also a tool that helps to find out information about blog posts on the website. And also use Social Crawlytics to make a proper analysis of the volume of social sharing on the competitor’s website. Actually, it is extremely important about the topics of the competitor’s website.

Put down strong foundations

Firstly, you have to make your blog on a dependable website like WordPress which is one of the important and most demanding blogging platforms. No matter which platform you use, try to work on the most reliable and perfect website, which may help to earn more traffic for your blog.

After that, you should make a proper link building strategy.

Next in content strategy, the perfect content strategy is essential for your blog.

Then build a good relationship with the influence which is another important procedure.

Get eyeballs on your content

blog creating tips

Always try to build eye-catching content by which you will positively get more traffic.

Finally, you have to optimize your content for social media. If your visitors share your content on the social media platform, you can include appropriate information that puts in the picture the platform more about the content.

Image Source Cr pagezii/ fundraising/dianamneedham/seosingaporecompany

webpage content
Posted by : write-thingsadmin

How to Write a Mind-blowing Webpage Content for Website

Nowadays, the internet is a very much crowded place. So it is becoming more challenging to sustain a reader’s attention in a specific site. Research shows that an ordinary visitor spends less than or 15 seconds on a webpage.

Webpage Content for Business

But well written, neatly weaves, and straight appealing contents can hold the reader’s attention and rise to the top of the search results. It is not easy to write effective webpage content for business. The company’s home page is of any company’s home page is

The primary requirement of webpage content

● To convince the readers that they are in the right place.

● to prompt them to decide the next step

● To assure the readers that the company’s prospect and the process of work is far better than the others.

To fulfill all the conditions mentioned above is not an easy job. The writer must write the content keeping them in mind.

#12 Crucial point

Here are some points which can help a writer to write exciting and convincing content.

● The writer must always remember that more comfortable to read websites are more needed presently because of the majority of people like a user-friendly as well as a slim website. So it is not prudential not to lose out on sales due to difficult words and harsh language. Use short sentences and easy words.

● Technical terms should always be avoided as people who visit your site can be a bit confused with the buzzwords. It is better to use day-to-day or common words that anyone can understand.

Webpage Content for Business

● Give subheadings for different sections and break up the text into several portions. It makes your content accessible to readers who are in a hurry.

● Search Engine Optimisation and content marketing are two different sides of the same coin. It is not enough to write quality webpage content for business along with a motivational outlook. Make sure that it is easier for search engines to find your keywords.

● Keywords must have a connection between products and services the website offers. Remember that keywords should be used flawlessly and naturally so that they should not look imposed on the content.

● Modern web readers generally have a short attention span. It is quite natural for them to click back and go to another website. So the writers must remember that they have to depict the most important messages at the top of the page and then gradually analyze them with supporting information.

● It is better to focus on using nouns and verbs rather than adverbs and adjectives. Avoid the use of original words and flowery structure of sentences.

Webpage Content for Business

● Using active voice rather than passive voice is far more powerful to increase readability. Active voice helps to weave reader-friendly elegant sentences.

● Try to use specific and real-world examples to convince your readers. The readers can easily connect with the message underneath.

● Words are the weapon to reach the minds of your audience. So choose the words attentively and try to avoid the use of some particular words repeatedly. It is best to make a list of terms that can describe your company and according to that, pick your choices carefully. Using a variety of words is the key to write good content.

● Research proves that most information transferred to the human brain is visual. So using pictures, infographics videos, easy to read charts or graphs can help to portray or explain a complex topic than text alone.

● A website can be more informative by helping its readers to find more great content related to other relevant sources. So hyperlinking is always necessary to maintain the readers.

I hope the points somehow have helped you to understand the present scenario. While writing the web page content for business, we should always remember the old proverb,” you never get a second chance to make a first impression .”

Posted by : Write_77

Why Creative Writing Is A New Guise of Content

Creative Writing

There are some types of content that are different from regular topics. This creative writing is very useful in modern days because people like to take the help of the internet medium in taking knowledge about any difficult or easy subjects. As these categories of contents are mainly based on the elaboration of poetry, prose, or other kinds of literary matters, so deep knowledge can be gathered by such texts.

Why creative writing

Creative Writing

The major strength of creative writing hides in the awareness of the writer. Any subjects need proper briefs in such contents. The feature stories belong to such topics also. The story has to have the ability to make a popular subject more interesting. The recent news or events are as accepted as the old ones because the whole focus is to make that thing viable and catchy in the market.

The writers of creative contents require more awareness to enlighten these topics

  • Poetry: there are many poems of some renowned poets, people can get the main subject of the poem through such a group of contents.
  • Novels: novels are very hard to understand for every people. So a proper brief is a must to know the spirit of the novel.
  • Biographies: there are many people who have an interest in gathering the information about biographies, they can get their desire.
  • Plays: there are many plays that aren’t translated into the common language (English). The analysis of such dramas can be opened also.
  • Crime and Horror: this is one of the most attractive subjects and people love to read stories on such matters. Proper content writing can take the website to the top with some amazing stories.
seo contents
Posted by : write-thingsadmin

7 Important Tips of creating SEO Contents

If you are familiar with this digital world you might be knowing the term ‘SEO contents’ which is a very popular word in any search engine marketing industry. Naturally, it comes in our mind that what exactly SEO contents are?

If you break the phrase “SEO content” into SEO+Content, you will easily get to know how it functions. SEO represents the process of optimization of the website in search engines. As a result, people can easily find out what they actually want through search engines like google yahoo, etc. The “content” signifies the information that is available on the web and consumed by the web. These two concepts bring search engine traffic to a particular website. That’s the reason people need to create SEO content.

SEO contents

Keyword Research

There are some keyword research tools which can help you to research keyword before start writing the content. Focus on the right keyword for which a great amount of search volume I have already stayed alive, is the best way to find out your content on the web.

Keyword optimization

You should know where and how to use keywords in your content to get more searchability.

Content Organization

Content Organization is one of the important things to get more customers and viewers on your site. It should be easier to find the information easily.

Content Promotion

To get more visibility, you can share the contents of different social networking sites. You should build links to your content internally and from some external sources.

What types of SEO content are there?

A wide range of SEO content is there likewise, product pages, blog posts, articles, lists, guides, videos, infographics, slideshows, glossaries, directories, etc., which will bring more traffic to your site. Some of the major types of SEO content, but practically it is endless.

How to make a better SEO Content Strategy

Define your goal

You have to determine your goal about the website or the business, whether you want to monetize your site through advertisement and in return getting viewers and readers or drive sales through the existing website. Depending on the exact goal you have to focus on the correct content related to that.

Consider your readers

Another most important thing is the audience. You have to decide who would be your readers and customers; accordingly, you have to place the content. If it is accessible through mobile it would be good. It helps to connect more readers. Use editorial calendars for better views.

Study the successes and repeat these strategies. Try to upgrade the SEO contents for improvements to your site. Does your readers like video or images, then use those to get more visitor.

Content writing as a career
Posted by : Write_77

How successful is Content writing as a career

Nowadays, the internet is one of the main sources by which we can fulfill all our needs from shopping to travel packages, medicine to news, everything can be found under one roof. Staying in the age of information, our life has become extremely simplified, because everything is accessible to us at just a click of the mouse. But this is a big question that where do these details come from. Well, it can be available due to the effort of a group of professionals, known as content writers. As we are getting more dependent on the digital world, content writing as a career is getting more exposure day by day.

What is Content Writing?

A web content writer is a person who can write suitable content according to usage on the web. This incorporates posts like articles for sites and blog posts. Content writing as a career is an extremely demanding job today.

Actually creating content for a site is to viably expand its visibility on all search engines. It is a fundamental part of SEO or Searches Engine Optimization. Elegantly written content with deliberately put famous and relevant keywords will assist the search engine like Google list the site and rank it on better positioning.

Who can write Content?

This is basically a career option which is appropriate for those individuals who know perfectly that what is the procedure to express their idea or thought in words effectively. Writers need good English skills, strong vocabulary, and good grammar. If you have confidence in your English knowledge and can create good content on given any type of topic, then this job is well suited for you.

Scope of Content Writing as a Career

Right now, Content writing as a career is profoundly popular. It is gradually turning into a prevalent career option. That’s why writing business is blasting. If you are thinking about a profession in web content then you are on the right way. Here are a few regions where there is a great extension for writers:

  • SEO needs writers for making a quality article. This incorporates blogging and writing articles associated with the idea of the site. You need to research and place great catchphrases in the substance for web crawlers like Google to record.
  • There are a lot of changes in e-commerce as well as digital advertising. Search Engine Marketing is another field that the writer can consider.
  • Advertising and Sales of items include several written works basically sales email, press release, broadcasts. In this manner, you can work in advertisement battles as well.
  • There are lots of organizations that are searching for news writers who have enough creativity.
  • A content writer can do editing and copywriting work which is provided by several prestigious foundations.
  • Content writers are enlisted as one of the important parts of the SEO team to encourage the online presence of the organization on mainstream social networks like Twitter, Facebook, etc.
  • Another awesome choice is working as an independent writer or freelancer for any business. Along these lines, you spare your time and vitality and make important content from the solaces of your home.