Design process
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Assemble Design Process elements says Experts

Shall we call it a seven-step plan of action to get the dream website together? The technical aspects of the design process are hidden deep within the structure, and the audience only glimpses those alluring looks in a variety of media. Make sure that the Content is well written and the images and videos set the scene well.




 

Following websites are in fashion these days that can fit into any screen size in moments. Mobile phones hold the market to ransom, commanding a mighty slice of the revenues. If the Web Designing services in Hyderabad succeed, you are halfway to a successful business online.

Design Process

What are the website goals?

Though business appears to be the overwhelming reason why websites exist, it could serve several other purposes. Administration and social media, personal aspirations, politics, and philosophy are possibilities. Accordingly, a glossy, enticing look, thought-provoking or sober and relaxed will create an overall impression on it. Website materials need to choose in keeping with the theme of hospitality or photography, hobbies, or pets, whatever. Creativity, Competitor analyses, and Brand qualities would matter.

Design Process

Scope and timeline

A Gantt chart will help in setting boundaries and specifying time limits. Plans and thoughts change as you get along with the process. Which pages carry which features?

Sitemap specifies the construction plan

Like the blueprint for a building, a sitemap denotes the information architecture that forms the website foundation. Once this phase is going to complete, build a wireframe that will house the Content and visual design. When that is complete, it is evident at a glance if any deficiencies remain to be sorted out. Some use pencil and paper. You could use tools like Balsamiq and Moqups, Axure, and Slickplan.

Getting the Content together

 

 

Image source: techwebdimensions

Considering the demands of successful search engine optimization like the right keywords and phrases, compose the Content effectively. Realistic and focused well-researched new Content would go a long way. Writing, typography, and structure work together. Google Docs and Dropbox Paper, Quip, and Gather Content would help. Web Design Process is well on the way.

Design Process of stunning visual layouts

Design processImage source: piktochart

It is a visual world that passes us by each day! Designs of logos and color choices like the background and borders make up some of the visual aspects. Clients often specify what these details would look like, though the web designer may suggest what works and feels best. Robust, high-quality images and videos often set the tone and attract customers with dynamic zest. Do you agree that pictures and logos often create trust and loyalty? Sketch, Illustrator or Photoshop perhaps or Moodboards, style tiles, and element collages?

Now it is time to test

Design process

Image Source: 360logica

Having put together all the structural and content elements, the testing stage would convince if they are working correctly. The testing would run the website through several kinds of devices like the tablet, the desktop, and the mobile phone. You know which is most important. Are the links between the pages working? Is the loading time fast enough? Is the website visually appealing and reads well? You need W3C Link Checker and SEO Spider.

Launching and take off

Now that everything is ready for action to decide when and how you will inform the world, perhaps through social media. Though it looks like a conclusion, don’t forget that fixes may still require along with the regular updating process that keeps the website live. Further, a variety of tools would be testing the website performance in terms of visitor numbers, the time spent on the site, and the revenues generated. Accordingly, adjustments would be made.

The race is on to gather new Content and features, monitor, through analytics, and improve quality further. web designing services in Hyderabad should work fabulously with determination and vision.

SEO 2021
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12 SEO Trends 2021 to Know that you must follow

Tracking potential customers for an online portal was never as easy as today it is. SEO or search engine optimization simplifies the task to target potential customers worldwide. SEO ensures a website gets a high rank in search engines like Google. In General, customers believe in the organic results of a website. This preference populates the search engine optimizations.

Trends of SEO in 2021

SEO Trends 2021: What every marketer should know - Search Engine Watch
Source: Search engine watch

SEO is a vast subject now. It is not related anymore to keyword search or Meta titles. Let us check the top SEO trends that have become popular during the year 2021.

Artificial intelligence

Artificial intelligence plays a leading role in search engine optimization. This technology creates a resultant impact on SEO. Every professional in this field rely a lot on AI to give a website a noticeable ranking on the search engines. This technology helps in reducing costs and increase revenue.

Voice search

SEO trends 2021
Source: Oberlo

This hi-end technology lets users in comfortable search. At present, users may have already used this voice search technology. The technologies are responsible for the mass popularity of voice search Google Assistant, Amazon’s Alexa, etc.

A prediction says that almost 22 percent of users will use this voice search by 2022. While using this technology, users need to use longer keywords. The more natural-sounding keywords, the faster will be the search result.

Mobile-friendly

Among the top SEO strategymobile-friendliness is a vital point to consider. Many research works predict that almost every person will search websites on mobile by the end of 2025.

Hence, Google has made mandatory changes so that users can views the websites easily on mobile. If you notice that Google can easily creep your website, your website is user-friendly.

Informative content

A website can rank well on a search engine with the help of informative content. Google wants quality content. Many do not understand what quality content means. It means content should fulfill the basic three EAT principles like expertise, trustworthiness, and authoritativeness.

These criteria are the determinants that help professionals to understand whether the uploaded content will enhance the SEO performance or not. Here the professionals need to research the type of content that customers want. Now it is necessary to use the information in the content so that viewers prefer it.

Lengthy contents

Report of the State of Content Marketing reveals that contents with 3000 or more words help websites managing a higher ranking in Google search engine. Lengthy contents help to attract more customers.

 Hence a website will get more traffic. As a result, your products will get more views. But a 3000 plus word content also gets backlinks 3.5 times higher than the contents of average length. Here experts use the SEO content template tool to optimize content to get more search.

Use of featured Snippet

One should not worry if he does not have a long SEO content. Your website can still get a good Google ranking by using Featured Snippet. This tool shows information those are often in question and answers form or bullet points.

Professionals generate snippets focusing on the queries based on questions and keywords. Snippets are also a reliable way to rank a website higher on the Google search engine.

Analytical search

You may have noticed a new kind of search with the help of Google Discover. Google discovers an AI-driven tool has been launched in the year 2017.

This tool helps in identifying the behavioral pattern of a buyer. Analytical research helps to generate the most resultant contents that can help to enhance Google’s ranking.

An effective strategy for SEO

A new SEO strategy is getting followed in search engine optimization, and it is the inclusion of video. Online video helps to make the website more reliable.

Apart from reading content, buyers love to watch video content. You must be aware of the recent growth of Youtube. Hence if you have not developed video content for your website, you need to upload videos to get a higher website ranking.

Optimization of images

Images can pull loads of online traffic for a website. Image optimization is a great tool to rank a site higher in the Google search engine. Consumers can use these images for buying products, acquiring information in the future.

Hence, a website owner must pay attention to proper image optimization. Experts advise using only high-end, relevant images for the website.

More importance on keywords

At present, an SEO expert uses both primary and secondary keywords to make the website famous among the viewers. Google now focuses more on consumer’s search results. It prioritizes more on analysis of the buyers’ search.

Hence simple keywords are not enough to make a website popular. Today, keywords must be able to answer the questions asked by consumers.

Listing in the local search

Searching a website on the internet does not always mean searching for a global product. Many want to search for products and services available locally. People may look for a local restaurant, or café or shopping malls, etc.

Hence local SEO plays a vital role in making a website available to all. Here you must understand how to get your business into the local pack. The first option is to select the Google My Business page. The website also needs a strong backlink profile.

Data and analytics

Among the top SEO tips, data science plays a vital role. This technology helps you to understand the requirements of buyers. You will come to know how to create targeted messages.

Analytics is also a significant area of search engine optimization. It helps to understand the URLs that are getting the maximum views. This technology also helps to identify referral sources.

Consequently, those above are significant trends of search engine optimization during 2021. Nowadays, SEO is getting more complex. Forget about those days where SEO was just a work of simple keyword optimization. Today an SEO expert should learn how voice search and videos can give a website a high ranking. Hence every professional must be aware of the latest updates in search engine optimization.

increase traffic
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How to increase traffic to your blog in 2021?

It’s really needed to increase traffic to your website, isn’t it? This must be accredited that with the changing dimensions and tenets of time the virtues of knowledge are changing. To be prudent, this must be said that there was a time when man relied on books to read and acquire knowledge. Today the books are transmitted on the Kindle and online PDFs. At the same time with the advent of technology exercise of the right to speech has become easier.

increase traffic

The blogs are paving the path to exert one’s views and ideas on a particular subject easily. The blog is that the private space of the human being on the web platform where he or she can talk to the world in a virtual Diaspora. Thus, in the year, 2021 certain things must be kept in mind to make the blogs more attractive and informative.

kept in mind to increase traffic while writing blogs?

Increase traffic

Many intricacies must be kept in mind while making the new blogs for the New Year. These new principles can increase traffic, and more people shall read writings. This article deals here forward with certain new ideas to make the blog attractive.

Recent times: an important factor

Being recent is what is modern. People of the present time do not like to read thesis papers. Today the writing needs to be recent and cryptic. Thus, it is good to write blogs about the happenings of topical themes.

No need to play with the words

Basically, the word maze is not an important thing to practice today. This means the writings should be in a lucid language without any jugglery of the words and phrases. The common man likes easy words and straight-forward addresses in all the writings.

Do not write all in one go

As has been enumerated before, the psychology of the common man has changed considerably in recent times. They shall not read anything that is a long piece of writing. Thus, the best procedure to make any writing attractive is to break the same in points and sub-points. Use bullets and graphs where applicable. Another good thing is to add diagrams and pictures. The addition of illustrations makes the writing look good which is an important factor behind the interest factor for the blog.

Look about the font and the punctuation

The presentation is a big thing that matters today. Have a good-looking font for the blog. The blog must look good at the first sight. Punctuations at the proper places are also an important factor. Using italics and bold fonts make the emphasis on certain places showing the areas of interest for the particular person.

It is said numerously that there was a time when a man loved to read long thesis and books with fat bindings. Today the times demand things fast and frivolous. Thus, if a blog writer wishes his blog to be read by others and increase traffic, then he must keep these points in mind.

web development
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When Outsourcing Web Development Services to India Consider these

Web Development: Look forward to a joy ride but

While costs and time, efficiency, and quality are valid factors, consider the contract-based or in-house task of web development and all the hassles and expenses. In America and Europe, Australia, and even Singapore, costs are significantly higher while the quality of work will not be better.

India certainly provides superb web designing services at rather affordable costs. Time zones are different and the core is fluent communication like through Skype or email, phone, or Google Talk that will result in incredible work. Website development through different stages would require transparent communication and regular feedback on both sides.

Save the massive expense of web development.

The large funds thus saved could be invested in the company labor or machinery, advertising, or insurance. It will be a substantial saving with quality work done quickly too. With all the harassments entrusted elsewhere, more time and attention could be diverted to urgent matters. There always seems to be so much to get done. Coming to the process of finding the right vendor, requires ample research, probably online.

The media like magazines do advertise. Would you base the choice of company on those? Would you accept what colleagues say? Amidst the mighty forest online, how will you decide with too many companies competing for attention? Web Development Services in India are too many!

Portfolios, references, and specific Industries

web development

It is time to get specific since industries have their particular styles and standards. In a constantly evolving digital universe just like fashions of dress, each industry like cosmetics has a different website approach. Check out the major cosmetics brands and their advertising campaigns. Which company worked on them? You might draw up a list of five such exceptional companies that impressed you with cosmetics. This is not a rigid method of selection but it is safe and brings confidence. The different cosmetics websites would have things in common after all, don’t you think?

Portfolio

The five portfolios mentioned on the websites with links would lead to stupendous creations and deal with many sectors. No matter. You are getting closer to the best choice. Reviews would clarify about reputations and years of experience. Instinct and intuition will do the rest. Such industry leaders are not likely to be frauds or fakes. You would expect these great guys to be rather costly among the list of Web Development Company India. Don’t try to save too much money, because the costs are so much lower in India. Don’t search for the minimum expense because the quality of work might suffer.

References

The power of references is immense. The portfolio does indicate their designing prowess but references could still be asked for.

Software and Technology

web development

Much of the problem with designing websites has to do with software that needs to be the latest. That is common enough with all the free downloads possible though paid versions bring greater features. Further, an artistic sense and dedication to the work are necessary.

web development

Some professionals work in a listless manner and are fast at creating clones of other websites. Though similar, websites need to have their intimate nuances and personal touches. Regarding the overall impact, do you want the website to be sensational and dramatic or quietly alluring? Similar to designs of buildings and interior decoration, decide upon the impact in discussion with people who matter.

Indian companies can deliver stunning results that boost business revenues significantly. Expect euphoria to descend upon the organization after working with Web Development Services in India.

Discuss details verbally with web designers

web development

Establish a platform for personal communication. Don’t leave everything to charts, images and videos, text, and emails. Talk over the plans in detail with the designer through the preferred media, video-conferencing being the best. Online communication is not always easy across time and distance. Language differences could arise but English is largely used in India.

Is the designer enthusiastic and interested in your ideas? Is the designer willing to experiment according to your vision? Companies do have their tricks of creating smart initial impressions to attract work. Take some time and similar talks with a few companies would clear up the air, allowing for the best decisions. Hopefully, the right choice is yours, something like the researching during the shopping process, an experience everybody is quite familiar with.

Agree upon the work process stages

web development

After assembling all the materials that will go into the website, a prototype is developed. It resembles a building structure without the final installations. Are the materials well-chosen? Is the copy smart and attractive? Who is going to decide? Rather than an individual decision, invite different opinions and reach a consensus. Agree upon a timeline.

When will the prototype be ready? Are the designers willing to incorporate changes and adjustments after the prototype is ready? Further, does the contract include the quality control and testing, launch, and maintenance stages? Web Development Company India would take a professional approach and anticipate some of the doubts that you might have, especially the beginners. Don’t worry too much but be on the alert.

Pause for a moment

web development

If you went through similar procedures earlier with the website or mobile app creation, no need to panic. Does what happened so far appear legitimate and above suspicion? Have you considered the risk factors? This is not a task that can be divided into parts and entrusted to different vendors and there lies the risk. If a substandard product is delivered, what will you do? Some contracts do mention the quality of work that is subject to approval. Include such a clause since every kind of work is subject to acceptance. Payments are accordingly done in stages, beginning with an advance and installments later according to the work schedule agreed upon.

With a little bit of luck, it would be a stupendous website in the making that offers reliability and flexibility, fast loading time, and potentially boosting business revenues. Getting 24/7 support, all the details need to look into instantly and doubts need to fix. Look no further than us when it comes to super quality and affordable Web Development Services in India.

Newsletter content
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Make Newsletter Content Powerful get Focused and ad spread more

There is a popular policy of promotion and circulating newsletter content in a different class of people. This process is constructive for the companies, and the product gets certain viability also. The positive feedbacks of such elements are the cause behind making the newsletter contains important. The way of this promotion is very appropriate with time also.

Newsletter content

Hold the right focus on newsletter content

Newsletter content

The content writing in this category needs little but catchiest lines. The contents should target a subject and highlight that to spread information in many numbers of human.

How it increases its strength?

Newsletter content

Content writing has categories, and writers have to follow the various rules of assorted contents. This is the key to supplying a good text for the newsletter.

 

A few tips for Newsletter content writing

  • Unnecessary elaboration of the subject is harmful to an ideal newsletter.
  • The exact information should take the valuable position of the field.
  • An attractive title is a must. The criterion of the title is that it has to be capable of drawing the most populace’s attention.
  • The product or the subject should come in front with more reputation. The best things about that product deserve the place.
  • The organization of material is essential. That has to be high in quality and commercially perfect. The contents and designs are both essential to increase the viability of the product.

The new age culture demands smart things, so newsletter content has to be the smartest to catch people’s concentration and search more for the website.

web designing trends 2021
Posted by : write-thingsadmin

The Hottest Web Designing Trends for 2021- Know It

Today with the growth in technology, we can notice the immense development in web designing. Each year new trends are coming out, and the old ones get fade away. Again, some technique is there which are getting prosper. We all are aware that the evolution we notice within graphic designs is the outcome of various web designing companies’ inventions. The web design changes regularly due to the change in fashion, cultural events, etc. Hence, people remain curious about the latest trends in web designing. These are some important aspects techies will mainly follow during 2021.

Web designing trends

More attention to GIFs in web design

Web Designing Trends 2021

GIFs are a significant part of web designs, which always gives a sophisticated approach to your website. Designers recommend using within the websites on certain specific elements such as within sales pop-ups, etc. At present, web designers are concentrating more on 3D effects to elaborate your details on the website in a fascinating way.

Boldly styled typography

Web Designing Trends 2021

As per the recent web designing trends, the typography of any website’s homepage should be bold and large. The typed styles are kept at the minimal font for other pages. This trend is really getting popular day by day.

Use of 3D geometric shapes

Web Designing Trends

Previously the skeuomorphism was extremely popular within every notepad and iPhone. Then it was the era of Flat Design where the icons were kept at the minimum. At present, Google has invented a material design that has become extremely popular days. This provides a fresh perspective on the styles of all geometric shapes. This also adds requisite shadows here.

Using Cinemagraph

Web Designing Trends

High-quality video and GIFs always need to run on advanced technology. The Cinemagraph has made it possible! This has become quite popular to add necessary movement. This will surely enhance the interest of the viewers to watch the video without any disturbance.

Dazzling Gradients

Web Designing Trends

At present, we can again notice the presence of Kaleidoscopic Gradients in a big way. This technology has become more advanced to give a two-tone appearance with more freshness and more modernity.

Different layers of colors in web design

Web Designing Trends

Designers can easily convert a simple website into a gorgeous and stylish one with different layers of colors. They use staggered and mass layers of colors in all types of websites.

Simplicity in text

Maintaining simplicity is another web design trend of texting within a website. People can notice that some websites rely on straightforward texting to advertise the company.

Customizing Google Map

Web Designing Trends

Customizing Google map is really an innovative feature that can surely make the website catchy to the visitors. Today, within every website, people want to use Google Maps to show the business’s location. It will complement the website and its design. Designers place this map in such a way that it can attract visitors.

Application of Artificial intelligence

Web Designing Trends

Google and Wikipedia are using this advanced technology widely. Artificial intelligence technology helps to develop software even without the help of the workforce. There is no doubt that this technology has become quite well known among the techies. This will broaden the range of the aptitude of the technology.

 

How to Get Better at Writing Articles
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Secret Behind How to Get excellent at Writing Articles Uniquely

How to Get excellent at Writing Articles

An article is a piece of work that is addressed to a large group of people. It may have different types of motives behind it. An essay is written either for the magazine or some specific need like a research paper or social media.

The purpose of a top-notch article:
● It provides information.
● It offers suggestions or advice.
● It attracts readers and urges them to think.

What is quality content?

How to Get excellent at Writing Articles
You should identify the specific targets, find the real objective or aim of high-quality writing, collect information, and logically place them. But the process should be done with an eye to creative perspective. While writing a quality article, you should use proper grammar, spelling, and punctuation using enriched vocabulary skills. The language should not be too formal in style, and the author must never talk about herself.

Benefits of Content Writing Solutions

How to Get excellent at Writing Articles

Article writing services can be useful in all sectors of life. Newspaper and magazine owners use articles for informative purposes while website owners use them for business- needs, marketing strategy procedures, and financial analysis. Article writing is not easy stuff, though. It requires a particular skill to make readers engaged and engrossed. Freelancers, copywriters, and content writers get payments for writing articles within a specific period. On the contrary, bloggers or social marketers use articles to communicate with a large group audience.
Here I am giving seven easy steps to write an excellent article.

Topic selection is essential

How to Get excellent at Writing Articles

The first and foremost duty of the writer is to choose a relevant topic. The topic should be interesting enough to engage the readers. It would help if you tried to think about the perspective of the subject and how can you do justice with it. First, you have to create a rough and loose structure without getting analytical. If the topic is broad, try to encompass it within a definite frame.

Focus on the audience and their need

How to Get excellent at Writing Articles

The writer should have the capability to understand his readers. What does a reader want from an article? It may be some answers to certain questions or some information about a specific subject. Whatever may be the purpose, the writer should have the efficiency to penetrate the minds of the reader.

Research work is mandatory

Research works are the most crucial ground to frame a good article should. Collect some detailed information related to the subjects. They can be
● statistics
● stories
● examples from previous works
● references from other media
● definition

What article writers must do

The writer should collect all the things and store them either in electronic media or in a notebook. The writer must remember to keep track and verify the sources and their authenticity. The search can be a continuous process, but it depends on you and your hunger for resources.

Tighten your drafts

Following the needs of the audience, the draft should be formed by applying the newly received data. You must penetrate the mind of the reader retaining a friendly conversational tone. In the time of doing it, you can find yourself under tremendous confusion. It may seem to you as uninteresting or vague. It is a widespread phenomenon. Go ahead. You will soon find a way to employ your skills.

Make it specific and straightforward

The subject should be specific. The writer should be very much careful to follow every appropriate step in the process of writing. If your narrative is too long and goes too many directions, break it down into key points using subheadings to differentiate the instructions. Try not to deviate from the original topic. Breaking the information and synthesizing it, is a crucial task for online writing, though it is a trend in print.

Read and Read

If you have a supportive and well-educated friend, ask for her advice. Keep your friend’s suggestion in mind and change the faulty portions if needed. You must read it yourself again and again loudly. Soon you can find out the flaws in it. If possible, keep the article aside for one or two days. Otherwise, take a short gap to refresh your mind. Then reread it to find if you are satisfied or not.

Always remember that you have to start from the very beginning. You have to assume that your readers have zero knowledge regarding the subject. If you believe that your readers are quite aware of the subject, the possibility of missing some key points increases. Use easy words and simple construction of sentences. Complexity in expression may frustrate your readers and, as a result, they would lose interest in it. Cut unnecessary words in your sentences. Unnecessary uses of big words and long sentences may dissatisfy your readers.

Avoid distraction

Different types of distractions can affect your writing skill. Despite having a nice topic with sufficient materials, you may deviate from your focus if you allow yourself to become distracted. While writing, it is advisable to keep calm. The internet and social media interventions should be stopped. Change of the location may help you to concentrate better. Go out of the reach of the tasks that may disturb you. The beauty of surroundings can motivate a writer to enhance his capability.

I hope these tips can help you write articles more professionally. There are more tips, which, over time, you will find yourself.

authority content
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How to write Authority content? Vital points

Well! The question should be what is authority content? Anyway, let us discuss the ingredients of these kinds of powerful contents.

Authority Content

Actually, authority content is a write-up that describes any product or service of authority. The crafting must have the power to accomplish the purpose of writing.
It has many sides:
The experts have divided this type of content into 4 parts:

  • Class or quality
  • Trust
  • Motivation
  • Branding

Importance of authority content

authority content

Image source Credit; thedigitalmkt

The modern business world has a huge competition and it is hard to catch much traffic for a company. Therefore, powerful content that would brief the spirit of the manufacturer becomes very essential. This method is applicable to all types of companies, even if it is a retail shop, manufacturer, or seller. The content must help the audience, owners, and clients to understand the necessity of the product or service.

Why is it different

Authority content has a different specification. A blog or article is a write-up, which can suggest the people. Any blogger can’t address the readers directly to buy any item or take any service. The blog writers must know that they are crafting as the third person so that they should maintain a formal distance from the other side. Authority write-ups are poles apart of this. Freelance writers can connect the readers directly. The viewers must know how they can earn profits or get benefits with a specific service or item.

Quality

The class of the contents is so important. It is right that an internet reader would not follow the oxford methods to judge the class, but a silly grammatical mistake would reduce the point of the content. Therefore, avoid spelling and grammar mistakes at the basic level and then stop to repeat the same lines and words. The last tips are, use fatless paragraphs in the content.

Trust

Image result for authority content

Image Source Credit: ipixtechnologies

If you are writing content to brief any product, then you must know about that. Thus, you can highlight the high points of that item. “This item can change your life”, kind of lines are not able to win the trust, unless you can brief the specific points of that life-changing item. Therefore, crafting trustworthy content is highly essential.

Influence

It is connected with trust. If your write-up has logical growth, then your content can motivate the readers. False items wouldn’t influence any person. Be specific about your thoughts and describe that simply is the basic. The reason for this way is to communicate your thinking with the readers.

Branding

If you are writing quality content, then you must know the content marketing procedure. A writer can get more points if he or she can communicate with many readers.

  • Promotion
  • Presentation
  • Product

These 3 ‘P’s are fixing the branding level.

long tailed keyword
Posted by : Write_77

What do you Understand from the Long-tailed Keyword?

Awesome! Know the basics first!

People say, know the basics first! So let’s discuss the basics of SEO today. The basic or 1st step of search engine optimization is keyword research and analysis. You need to research a keyword on which you need to focus on. The keyword could be short or long-tailed.

What do long-tailed keywords mean?

The long tail keyword is not just a number of the word put into the search query, it should have search volume too. This “long-tailed” keyword is used to search to get a good Google ranking.

Most people search in Google with specific words or phrases that people are looking to find. Less number of words is competitive so the actual intention of searching does not meet. While you search with a long-phrase with more number words, the very less similar query comes from the short phrases.

So, it helps in getting Google ranking easier. Thus this “long-tailed keyword” concept came into the picture.

So, it is a general practice of an SEO expert to use a long-tailed keyword to focus on. And bring the targeted visitor to your website to the specific intention.

Search demand graph shows below:
Long tailed keyword

But people have a misconception about it. They think long-tailed means to add more words in a phrase. They don’t have any idea about the search volume. Long-tailed keywords usually have less search volume. That makes it less competitive while ranking.

See it closely at the search demand curve

According to the search demand curve shown, as per the data found 70% of all searches online are long-tailed keywords. 30% search performed with the popular search term that most of the businesses mistakenly targeted.

Example of long-tailed keywords:

Schoolbag

To illustrate this concept further, we looked into “school bag” and the following 5 related search queries:
1. Schoolbag
2. Schoolbag for girls
3. Schoolbag for boys
4. Sports bag

Long tailed keyword

If you are in the mindset that several words directly correlate to search volume then the above list is the order. But if we appropriately analyze each of these keywords and the mentioned search volume then the list would be highest to lowest as mentioned:

Long tailed keyword

From these findings, you can easily be understood that the short and long-tailed keyword constantly splitting. So, it can be said that long-tailed keywords are not synonymous rather depends on the search volume it produces.
In conclusion, to construct a positive/ fruitful SEO strategy for your business you need to focus on 70-80 percent of long-tailed keywords of the search analysis graph.

long tailed keyword

Example: Gain weight
See this below example, here it shows that increase in the number of words of a search query does not always increase the search volume.

long tailed keyword

So, we can say that short phrases like 2 words search generate low search volume than the larger string of keywords. So it is explained from this chart that many words do not define the long-tailed keyword/ phrase.

Likewise, one more example is mentioned here with multiple word phrases that have high search volume monthly.

So we can say that the keyword with 3 or 4 words shows more search volume. The main thing to understand from all these examples is keyword popularity is not depends on the number of words used in the search query
Now it is cleared to you how to search for a focus keyword for your business. Which keyword would be beneficial for you?

Digital marketing
Posted by : Write_77

The secret of Emerging Digital Marketing trend2020

Travelling the digital marketing world does sometimes give the impression of walking on water, a world of illusion more than anything else. Yet those fabulous revenues earned by the successful online business are very real. The problem is that too many people dream of such successes as the action gradually shifts online. Business and communication, education, entertainment and education, all are getting online. Who would have thought that social media would turn into points of sale too? All those social media sites where people only gossiped have now turned into sales and advertising centres, and the future looks very promising! Digital Marketing in India is growing gigantic with the tremendous growth of mobile phones that reach every segment of the population.

The digital online world is getting hotter than television!

Digital marketing

Though hard to believe, research suggests that online video advertising is more effective and popular compared to television. It is easy to understand why. Online digital media bring us a personalized experience, at least that is what consumers prefer. Keeping in mind the characteristics of the target population and their likes and dislikes, content needs to be tailored accordingly. Customer acquisition, engagement, and retention finally matter in the business success promoted by Digital Marketing firms.

Email Marketing

It may be surprising, but email advertising continues to hold strong at 20%, while many believed that emails had died in the face of more powerful online media. Similar is the radio that survives so well globally in spite of the clamour over television. The customer remains king as they have been all along for centuries.

The visuals are forever

Digital Marketing

Videos and anything visual is growing very powerful online. Make sure that plenty of illustrations, video, photographs or whatever makes a great impact because that attracts surfers. Tell the story via digital pictures rather than the plain old text. In any case, the 2020 consumers seek constant change like little kids whose attention keeps wandering. Like an action movie, make sure that changes are very frequent to keep the attentions absorbed. That is the secret eternally practised, anyway, with newer models and constantly changing advertising campaigns.

The rise and rise of social media

With social media rising to 66%, the future is clear. Like a store that sells everything under a single roof, social media combines many functionalities. The biggest companies maintain social media pages and, presumably, the business operations would commence soon. Brick and mortar stores have their online operations, a pretty convincing arrangement for those who hesitate to shop online.

That is the certain future of big data, that already dominates the world. Virtual reality and artificial intelligence are already launched and would grow stronger. Wearables have already made a mark and more are on the way. The complexities of the Digital Marketing world have started making a lot of sense with the rise of mobile phones!