Brand awareness
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What is Brand Awareness & Transformation

Surrounded by too many high-flying brands in daily life, an awareness of brands has developed for everybody. The big question is how those brands came to be born and stood the test of time. Several brands have been around for the last fifty years.

What is Brand?

Marketing And Promotional Campaign. Brand Awareness Building... Royalty  Free Cliparts, Vectors, And Stock Illustration. Image 135751828.

Establishing a brand then and now remains essentially the same with creativity, innovativeness, and enterprise. The best brands succeeded because of first-rate materials, performance, and capability, not by advertising tricks alone. 

Brand Awareness

How to build brand awareness - 99designs

Whether it is the logo creator or slogan writer, mascots, images, and videos, all advertising is geared towards potential customers. Companies exist to make money but cannot earn revenues so quickly. The best businesses have to wait long before they can realize success. A successful brand awareness campaign leaves a lasting impression upon those who come in contact. Whether through print, broadcasting, or online media, they get convinced that this is something worthwhile. 


Digital Transformation Company Business Organization Management, PNG,  1060x517px, Digital Transformation, Brand, Business, Business Process,  Communication Download

Prospective customers are in for a sudden transformation within those few seconds spent on the advert or video—short and sweet messages like website names and addresses you can easily recall. As a result, customers feel confident about making positive decisions to buy the product or service. That is because a brand means so much to so many. 

A highly advanced media set up nowadays instantly communicates powerful messages globally. Moreover, brand awareness builds lasting relationships with loyal customers who return maybe for a lifetime of purchases.

How to increase brand awareness

A multi-media advertising campaign recommended by a brand consultant would help create the awareness that is compulsory for the business’s success. Assuming that a designer has designed a super website and launched it, understanding the product or service has a long way to go.

Simultaneously, the business may commence gradually, while information to create brand awareness gets transmitted over several media. Understanding is crucial, but the target goes one step further. In addition to knowing, visitors need to add to the revenue generated by becoming buyers. 

Artificial Intelligence in web development
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Impact of Artificial Intelligence in Web Development Industry

Artificial Intelligence or AI is a very familiar term in recent days. It’s a branch of computer science study. It assists in building widely accepted intelligent machines those perform the task which requires human-like intelligence level. Advancements of this study with machine learning and deep learning create a paradigm shift in technology-based Industry virtually.

What is Artificial Intelligence?

Artificial Intelligence has various interdisciplinary approaches. Or, you can say that it is a set of algorithms and Intelligence that mimics human Intelligence. One of those is Machine Learning (ML), and the learning techniques are termed deep learning.

After World War II, a famous mathematician Mr. Alan Turing with his simple question in his paper “Computing Machinery and Intelligence ( 1950) “can machine think? “Change the history. After a specific test, he established the essential vision and goal of AI. Later Stuart Russell and Peter Norvig (Author of ground-breaking textbook Artificial Intelligence: A Modern Approach) explored the four different approaches in this field. 

Incorporation of AI

You can see many established companies have used Artificial Intelligence in web development. Major tech giants like Microsoft, Amazon, Google, and Apple have leveraged this technology for various purposes. Out of these companies, Apple leads the AI domination race as per the report of CB Insights dated Sept 2019. 

Examples of AI of these well-performing companies include:

  • Google search
  • Software for Image recognition
  • Intelligent personal assistants like Siri, Alexa
  • Self-driving cars
  • IBM’s Watson
  • AlphaGo

I am pretty sure that many fundamental questions may arise in your mind.

Why is AI so popular in the tech industry?

What is the role of AI in website development?

How it can impact the process of web development

Does it help in revenue generation?

What’s its future?

To answer these questions, I have mentioned all the crucial benefits of AI in this blog. So, please read this blog and know the importance of AI and its role in 2021.

artificial intelligence


AI In Web Development

In today’s competitive world, every business, whether small or big, is compulsory to have a website. AI plays a crucial role in reshaping web designing and development.

Artificial Intelligence rules in many ways, such as digital services, healthcare, IT services, and manufacturing. The reason behind it is several website development companies already started the development of AI enables websites.

artificial intelligence

The above figure shows that business revenue expected to generate from AI is $126 Billion in 2025 worldwide, according to Statista report.

Web application development is currently a growing trend. Everybody wishes to have a secure web application that is scalable and full of features. Customized content along with intelligent, enhanced feature-packed web applications attract many visitors, increases business as well. AI falls under two main categories those are:

  1. Artificial Narrow Intelligence (ANI )


  1. Artificial General Intelligence (AGI)



Kind of AIs

  1. Narrow Artificial Intelligence: It is a simulation of human intelligence, can be seen around us. It performs a single or specific task well and operates within a limited context much better than human intelligence. It is called weak AI as well. Face recognition, playing games, acting as a virtual assistant. According to a Statista report, 84% of business owners think investing in AI can bring more advantages than competitors. It is an indispensable technology for the 21st century.
  1. Artificial General Intelligence: AGI system performs with general intelligence what any human can do and solve the problem. AGI system can think and act just like a human, and many a time, it can beat humans, as they don’t get tired like a human and don’t feel emotions unless those are programmed. Usually, in movies, you can see robots. It is sometimes called strong AI.


  1. Artificial Super Intelligence (ASI): ASI is the ultimate level of Artificial Intelligence which could be the main thing to surpass human intelligence and decision-making ability.

Benefits of AI in Web Development

  • Search getting even faster
  • Increases relevant interaction and user experience
  • Get effective digital marketing while targeted consumer 
  • Make better personal interaction with the website visitor
  • Get cordial expertise of the store
  • Get AI-enabled prediction tools
  • Disease mapping tool
  • Robo advisor in Trading
  • Drone robots in manufacturing
  • Spam filter in email
  • False news detection tool for social media
  • Recommendation of TV shows, songs through Netflix & Spotify

 Stats & facts

  • According to Accenture, The global AI market expects to be almost$60 billion in revenue by 2025. In 2016, the value was $1.4 billion.
  • Accordingly, MIT, by 2030, the Global GDP will grow by $15.7 trillion. Thanks to Artificial Intelligence, they said.
  • Artificial intelligence can also increase business productivity by up to 40%, as per MIT.
  • As per Accenture, Artificial intelligence startups grew up to14 times over the last two decades. 
  • Since 2000, investment in artificial intelligence startups grew six times (Source: MIT).
  • Google analysts believe by 2020, robots will be intelligent enough to mimic the complex behavior of humans like flirting and jokes. (Source: Accenture)

Why Implement AI

artificial Intelligence 4

These days’ users prefer to use web application from where user can search directly. Ecommerce giant changes our perspective towards online shopping with the help of this AI technology. Such as voice search, chatbot, along other AI solutions.

Pros & Cons of AI


In this digital world, AI enters all industries, including web designing, even in our daily life. Small business has less strength of human resource, and they can also take the opportunity of AI that can help in interaction with customers and provide relevant information effortlessly. AI helps in such cases both users as well as the organization offering services.

Pros of AI

User Experience (UX):

UX or user experience the most critical part of web design. If it is not user-friendly and does not work efficiently, the customer or user will go somewhere. It would help if you made it easier for the user to find anything to buy or place an order. Many companies rely on web application development which in turn improves the user experience depends on AI.

Personalized Content:

When developer implements AI on your website, whether it is a blog, article, or video they can show the audience any particular type of such content that they design for them. Sometimes AI system offers suggestions for new videos or other user-based relevant content to find relevant content easily.

Voice search optimization

42,223 Voice Search Stock Photos, Pictures & Royalty-Free Images

Nowadays, in web development, people use voice search and optimize it. Voice search is one of the fastest-growing trends these days. Most users use mobile devices than desktops, so they optimize for mobile devices through AI.

AI as a UX element


Artificial Intelligence has changed the latest world of web design technology. Now various AI tools become parts of the latest web designing. In recent years massive use of chatbots that become a permanent element in most website properties.
Through these AI tools, developers close these gaps by an entirely new website interface driven by voice interaction instead of clicking or touching.

Use of AI in Websites

Initially, when introduced chatbots, it was like a pre-programmed path of conversation that determined its effectiveness. But it wasn’t satisfied by its outcome. But now which you see, many sophisticated NLP systems ( natural language processing) operate the more advanced way in conversation with the website visitor who doesn’t follow the directed path. These are pretty successful and might again reappear in the future.

Cons of AI

As per a study performed by 2030, most jobs (up to 90% ) will be in problem as AI Intelligent machines will replace all jobs. It includes graphic designing, web designing, and mobile application designing since it has already proved that AI is helpful in multiple content creations for various devices.
So do you think we should know to code AI?










content writing services
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The Criteria of Best Content Writing Services

When it comes to quality writing, only the best will do and particularly online. Readers and shoppers have become very intelligent and discriminating now. An absolute goldmine of information exists in every field, and standing out like a lighthouse with an article is a challenge.

SEO optimized content writing

Innovative and well researched, creative, and striking are some epithets you could apply to the best content writing services in India. Titles and first sentences need to be super along with some technical factors. SEO, keywords, and links do matter just like the aesthetic qualities of fonts and accompanying images. Consider the reader far more important, anyway.

Inspiring messages

content writing services
We are all familiar with seemingly simple words that have become global hits! ‘Just Do it’ and ‘There is No Finish Line’ are some examples that even a child can write. They are reminders that messages for the masses need to be very simple in everyday language without complex words. A slogan is not sufficient. Articles and blogs of usually longer length are required to satisfy future customers. You can win half the battle, once the core messages got sharpened like an arrow that will whizz through the hearts and minds. Concentrate upon the essential news.

Formatting the page daintily

Unlike the hard copy print media, the online world moves very quickly. Just like vehicle traffic, browsers are always rushing around. Like kids, it becomes challenging to hold their attention unless genuinely interested. Even then, research indicates that 15 seconds is all the attention that a page will get. A well-formatted page with short paragraphs and smart little sentences will help.

Further, bullets promote faster understanding by putting the matter pointwise in a nutshell. Since research shows that longer articles of maybe 2000 words are being preferred, interest will not sustain without such formats. Content writing services in India need to work very hard on the requirements.

Getting catchy and conversational

content writing services
A friendly tone of writing that involves the writer in terms of feeling and emotion goes a long way in attracting attention. It is an imaginary world tired of excessive technology and media that needs a little oasis now and then. Have you not had similar experiences of discovering a pretty piece of writing amidst so much trash online? It is identical to shopping when you look through hundreds of things before something catches the fancy! Create the ‘wow’ and ‘aha’ moments along with the necessarily serious core meanings. Like a cake with several layers, it is fun and deep thought together.

Further, the reader must feel a part of the action. Using a term like ‘you’ is standard, like on YouTube. Objective writing may not use such terms but may indirectly refer to the reader with genuine concern.

Call to Action is compulsory

Continuing the idea of reader response, how will they respond, and what will they get? In a world full of gifts to promote sales, everybody expects something. Offer incentives and invite feedback, creating goodwill. Stir them to do something even if it is a social media response. That might be one step toward selling a particular product or service in the article or blog. Content writing services in India have a lot to achieve within a single piece of writing.

Fifty shades of grey
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Book Review-“Fifty shades of grey”

Book Review: Fifty shades of grey

Fifty shades of grey is a book that is scintillating the atmosphere of the world by instilling a great fervor and awe amongst the readers. This book, released in the year 2015 vividly depicts the life of a young entrepreneur Christian Grey. He confronts a young girl named Anastasia Steele in an interview. The joyfulness and the brilliance of Grey steal the heart of the young girl. She tries to get intimate with Grey in enigmatic desire and Grey admits her to him. Then the girl was shuddered to find the erotic desires of the man and the torments of him. Though she is in the back foot at the first instance, she takes up the gentleman to her bosom and then the man gets close to the dark secrets of the girl. Therein lies the mystery of the book.

Fifty Shades of Grey (film) - Wikipedia

The book construes life in its own devise. It exposes the hideous rites of man’s inner self as well as it deifies a woman with her grace. The ups and downs of the life of men and the ever changing realities of time enter in a psychological discussion in this book. The past confronts the future and there is the real discovery of the writer.

EL James, the author who penned this endeavor has used magic realism punched with the daily drudgery of the desk and that secede the regularities of the daily and marks the rank of the book to the stars. The minds of the young people are somewhat excavated and that makes this book a mind boggler one which cannot be closed after it is opened.

Fifty shades of grey

Author: E L James

Publisher: Bahrisefid

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Belief beyond faith: Always a Debatable Issue

I don’t believe in existence of God. You know why? My personal feeling is, there is no such God  in this Universe. Everything in this World happening only because of YOU! But this belief may vary to individual to individual. From my childhood days I have seen so many people worship God because of personal well-being, for wealth and prosperity in every sense. But I didn’t get any real justification for that from anybody. I feel all weak hearted person worship God.

Am I wrong?

May be I am wrong! If a superpower or GOD exists everything what we want desperately will get. What we can’t do a superpower should able to do. If I want to be rich, Is there anybody to make me rich enough to get everything what I need to fulfill my dreams?

No, for that I need to work hard, change my profession, probably by that also I couldn’t get that richness which I wish to be. Is there any contribution from superpower/God to get that richness? Everything you need to do for your betterment, so why I should belief in God or a superpower?

My belief

 If you love somebody or something does we get that every time? Why not? If there is a super power in this Universe we should get that. Don’t you think that every human has the right to achieve what they want to be, or what they need eagerly in his life. If I want winter in summer season, is it possible to get ? Practically it is not possible, we can’t change our climatic condition. Any super power can do this? Ask yourself for each question arises in you mind.

I don’t belief for every Good there is God behind. Do you think so? If there is any contradiction in God believer’s mind please share with me. I love to know your honest views.