long tailed keyword
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What do you Understand from the Long-tailed Keyword?

Awesome! Know the basics first!

People say, know the basics first! So let’s discuss the basics of SEO today. The basic or 1st step of search engine optimization is keyword research and analysis. You need to research a keyword on which you need to focus on. The keyword could be short or long-tailed.

What do long-tailed keywords mean?

The long tail keyword is not just a number of the word put into the search query, it should have search volume too. This “long-tailed” keyword is used to search to get a good Google ranking.

Most people search in Google with specific words or phrases that people are looking to find. Less number of words is competitive so the actual intention of searching does not meet. While you search with a long-phrase with more number words, the very less similar query comes from the short phrases.

So, it helps in getting Google ranking easier. Thus this “long-tailed keyword” concept came into the picture.

So, it is a general practice of an SEO expert to use a long-tailed keyword to focus on. And bring the targeted visitor to your website to the specific intention.

Search demand graph shows below:
Long tailed keyword

But people have a misconception about it. They think long-tailed means to add more words in a phrase. They don’t have any idea about the search volume. Long-tailed keywords usually have less search volume. That makes it less competitive while ranking.

See it closely at the search demand curve

According to the search demand curve shown, as per the data found 70% of all searches online are long-tailed keywords. 30% search performed with the popular search term that most of the businesses mistakenly targeted.

Example of long-tailed keywords:

Schoolbag

To illustrate this concept further, we looked into “school bag” and the following 5 related search queries:
1. Schoolbag
2. Schoolbag for girls
3. Schoolbag for boys
4. Sports bag

Long tailed keyword

If you are in the mindset that several words directly correlate to search volume then the above list is the order. But if we appropriately analyze each of these keywords and the mentioned search volume then the list would be highest to lowest as mentioned:

Long tailed keyword

From these findings, you can easily be understood that the short and long-tailed keyword constantly splitting. So, it can be said that long-tailed keywords are not synonymous rather depends on the search volume it produces.
In conclusion, to construct a positive/ fruitful SEO strategy for your business you need to focus on 70-80 percent of long-tailed keywords of the search analysis graph.

long tailed keyword

Example: Gain weight
See this below example, here it shows that increase in the number of words of a search query does not always increase the search volume.

long tailed keyword

So, we can say that short phrases like 2 words search generate low search volume than the larger string of keywords. So it is explained from this chart that many words do not define the long-tailed keyword/ phrase.

Likewise, one more example is mentioned here with multiple word phrases that have high search volume monthly.

So we can say that the keyword with 3 or 4 words shows more search volume. The main thing to understand from all these examples is keyword popularity is not depends on the number of words used in the search query
Now it is cleared to you how to search for a focus keyword for your business. Which keyword would be beneficial for you?

Digital marketing
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The secret of Emerging Digital Marketing trend2020

Travelling the digital marketing world does sometimes give the impression of walking on water, a world of illusion more than anything else. Yet those fabulous revenues earned by the successful online business are very real. The problem is that too many people dream of such successes as the action gradually shifts online. Business and communication, education, entertainment and education, all are getting online. Who would have thought that social media would turn into points of sale too? All those social media sites where people only gossiped have now turned into sales and advertising centres, and the future looks very promising! Digital Marketing in India is growing gigantic with the tremendous growth of mobile phones that reach every segment of the population.

The digital online world is getting hotter than television!

Digital marketing

Though hard to believe, research suggests that online video advertising is more effective and popular compared to television. It is easy to understand why. Online digital media bring us a personalized experience, at least that is what consumers prefer. Keeping in mind the characteristics of the target population and their likes and dislikes, content needs to be tailored accordingly. Customer acquisition, engagement, and retention finally matter in the business success promoted by Digital Marketing firms.

Email Marketing

It may be surprising, but email advertising continues to hold strong at 20%, while many believed that emails had died in the face of more powerful online media. Similar is the radio that survives so well globally in spite of the clamour over television. The customer remains king as they have been all along for centuries.

The visuals are forever

Digital Marketing

Videos and anything visual is growing very powerful online. Make sure that plenty of illustrations, video, photographs or whatever makes a great impact because that attracts surfers. Tell the story via digital pictures rather than the plain old text. In any case, the 2020 consumers seek constant change like little kids whose attention keeps wandering. Like an action movie, make sure that changes are very frequent to keep the attentions absorbed. That is the secret eternally practised, anyway, with newer models and constantly changing advertising campaigns.

The rise and rise of social media

With social media rising to 66%, the future is clear. Like a store that sells everything under a single roof, social media combines many functionalities. The biggest companies maintain social media pages and, presumably, the business operations would commence soon. Brick and mortar stores have their online operations, a pretty convincing arrangement for those who hesitate to shop online.

That is the certain future of big data, that already dominates the world. Virtual reality and artificial intelligence are already launched and would grow stronger. Wearables have already made a mark and more are on the way. The complexities of the Digital Marketing world have started making a lot of sense with the rise of mobile phones!

web content
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The Challenges of Sales oriented Web Content

web content

While articles in the print media have been around for generations, web content is quite certainly an infant in comparison. Yet gigantic online in reach and influence. Should we discard the old then? Hard copies of print media still abound though most attentions are focused on the web. The best arrangement would be that both prosper in their separate ways like the trams that represent the heritage culture and speak of bygone destinies.

Does it mean that we are all web content-based? Impressions are misleading, and much less than the majority are hooked to the web. The web reach among women is far less too by way of comparison with men. Though the town is full of smartphones, not everybody does possess one or is computer literate. The dream for everybody continues though!

Difference between article and web content

web content

The distinctive difference between the article and web content would be the sales and advertising pitch. The web content directly addresses the thoughts, feelings and emotions of surfers and tries to hook them to a new idea or product like selling an expensive perfume with dreamy thoughts embedded. Sales gimmicks are not new to us who grew up on the television culture, and the web forms an extension of high tech advertising. Nowadays we find a fusion of the media forms into a comprehensive package that only the well-heeled could afford.

Though articles could also have motives at heart, it represents neutral information on a given subject made of directly told sentences without the mysteries that creative writing like stories may employ. Articles like in newspapers to tell the whole truth on various subjects like politics, entertainment and sports, business and law. How is the web so much different about articles?

The entire website like on dentistry does not contain sales-focused advertising copy that may be found under the Home, About Us and Services pages. A convincing website would contain some articles on health issues too and tips on dental health. Thus the slant would differ with the articles being quite scientifically informative.

We realize then that articles and web content are two sides of the coin up there in the sky. Articles are quite objective and could run into some length like 1200 words, but most are shorter. On the other hand, web content needs to be much, much shorter like advertising because the world is in a hurry and wants fast food and fast everything.

Besides, attention spans while surfing the web are notoriously short. In other words, you hit or miss the mark like a little terrorist. Either the reader is hooked or moves on to something more worthy.

Would you have the patience to read lengthy articles or web content online? A great majority of online stuff is made up of easy to read stuff in simple language with clever promotional talk thrown in of course with images to please.

internal linking
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The Importance of Internal Linking for On-page

Internal Linking within a Page

While most seem to be busy with advanced SEO approaches like site framework auditing and data researching, internal linking of the pages within the website would succeed. What everybody wants is greater visibility and more pages visit and longer sessions provide the advantages. Search engine ranking would grow and lower bounce rates may be expected. Such linking would be used in conjunction with several other SEO procedures.
internal linking

Each website has an essential architecture and is logically arranged into pages that contain text, diagrams, audio, and video. Though it is simple at three pages, certain websites can get rather long and complicated and extend to 20 pages. It is obvious that linking within the pages would create a more compact structure that can easily navigate, according to relevance. Avoiding complications, a simple linking structure you need to adopt.

The importance of linking

internal linking

Search engine algorithms have developed so much, people cannot cheat the system. Yet, simple tactics would help with SEO without malpractices. Not at all difficult to accomplish, the linking is no mean trick.

Website indexation improves with internal linking

With strong linking across pages, crawlers find it easier to find new content published and link with. If many such links exist, crawling happens faster. Search engine rankings improve. Deep content pages get more backlinking through the internal link process. Most website backlinks connect to the homepage.

Bots of two kinds do the crawling

  • Fresh Bot frequently visits the significant pages.
  • Deep Crawl Bot visits and indexes the entire site once every month.

Comparing homepage backlinks with the deep page backlinks, what is the scenario? With the start page link at 692, the deep link stands at 159 in a sample. Yet, nobody wants many homepage backlinks that will weaken SEO. Most external links should connect with deep internal pages.

What happens when the website is not regularly updated with new content bring published?

The website links connect mostly with ABOUT or CONTACT pages that do not bring SEO advantages.

With a strong linking system within the website pages, the link juice or earning potential boosts. Indexation and clear click paths across the website are the advantages. It encourages links all over the site. Links with the homepages pass on to internal pages.  Source

Anchor text helps the linking by including content and keywords

Users profit the most by learning more about the content from the links. If it is travel, reading more through links across the website reinforces ideas. Searchers stay longer on the website.
• Website ranks or SEO increases.
• It escorts visitors to high-value pages.
• They take action and reach the contact page.

How to establish internal linking

Firstly, you should have quality written content on the website.

Secondly, keep updating with the new content.

When navigation is good, important pages like the CONTACT and ABOUT should connect well. Rather, connect to sales pages, but work more on article links!

Use descriptive anchor text that appears blue to establish links. Internal linking may have its complexities, but try these simple approaches first for a week and observe SEO improvements.

Articlesand blogs
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Articles and Blogs do Differ but Need Both

Articles & blogs

The first crucial difference between articles and blogs is that articles represent tradition and research, order and synthesis with a long and respected ancestry. Shall we call it formalized, structured, and representing the cream of thought of generations of writers?

What are Articles And Blogs?

Articles and Blogs

Articles contain information of course carefully enunciated with a minimum of fuss, usually contain no dialogue or gimmicks, and are pretty straightforward for easy reading and understanding. What about length? Articles can get rather long to 1500 words but are usually smaller in dimension.

If you have read the great variety of personal blogs, you might agree that they are rather informal with no rigidities of structure, punctuation, and follow no particular formula. Anything goes in that colorful blog world like a personal diary in which you draw, scribble, and write. Some are creative wizards too, but an absence of gimmickry or commercial talk is visible. If you can pour out your heart, mind, and soul, you have created a blog!

Distribution of Articles And Blogs

Articles & blogs

While articles have a widespread distribution in the media in newspapers, magazines, and even books, blogs are restricted to the online world of websites that contain a lot of business-speak and promotional material. Yet blog posts usually neither push nor sell in vehement ways.

What is blogging?

Articles And Blogs

If you are into blogging or dream of blogging, you need to realize that blogs require frequent updates to maintain a close relationship with audiences that keep coming back like in a television serial. Almost everybody like children in school maintains a blog nowadays to upload pictures and personal messages straight from the heart, forming a kind of autobiography to share with friends with no profit intention. Successful blogs do generate income from advertisements and form part of the social network with links elsewhere and space for comments.

What do blogs traditionally deal with?

The informal nature of blogs allows for a lot of manipulation, and the format differs greatly from the article. Subjects like ‘3 Places To Visit Before You Die’ or ‘The Dos and Don’ts Of A Bachelor Life’ may be easily laid out pieces that are quickly read.

Articles present tighter formats and are not so flexible in tone or subject matter, being purely informative rather than whimsical or creative. Blogs really have no set limits, but it should be easy on the eye and mind. The serious themes dealt with in articles do not find a place in blogs.

The best arrangement would be to include both articles and blogs on the website with their differing tones and content. The casual reader would get the blogs, and those who wish to dig deeper could have a go at the articles. Links would connect both, balancing each other in the final analysis.

blog creating tips
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7 Impressive Blog Creating Tips You Don’t Know

Mitch Myerson is one of the great authors who introduce 22 innovators in his renowned book Success Secrets of the Online Marketing Superstars. These people have redefined the unique ping landscape which is extremely effective for online marketing. This article helps you know the most attractive blog creating tips.

How to create a blog

According to these experts, after utilizing the perfect approach, your blog will be able to earn more and more traffic; through this, you can easily gain an identification in the industry, can build a wonderful business partnership, also able to run a successful business.

More research makes blog exclusive

blog creating tips

Some blog creating tips

Firstly, you have to identify your niche which only helps you to differentiate your blog from the blog of other contenders. Your research also helps to identify the nature of other competitors.

To make good research first, you should search on Google for relevant keywords about your product and service. Then thoroughly check the content of other people to identify what they have. You can use OpenSiteExplorer.org that may help you to rank you and your contenders. This is actually a tool that ranks websites and their pages.

Next, utilize some effective tools like Compete, Quantcast, or SEMRush to get an idea of your competitors’ traffic.

After that, you can use Ahrefs which is also a tool that helps to find out information about blog posts on the website. And also use Social Crawlytics to make a proper analysis of the volume of social sharing on the competitor’s website. Actually, it is extremely important about the topics of the competitor’s website.

Put down strong foundations

Firstly, you have to make your blog on a dependable website like WordPress which is one of the important and most demanding blogging platforms. No matter which platform you use, try to work on the most reliable and perfect website, which may help to earn more traffic for your blog.

After that, you should make a proper link building strategy.

Next in content strategy, the perfect content strategy is essential for your blog.

Then build a good relationship with the influence which is another important procedure.

Get eyeballs on your content

blog creating tips

Always try to build eye-catching content by which you will positively get more traffic.

Finally, you have to optimize your content for social media. If your visitors share your content on the social media platform, you can include appropriate information that puts in the picture the platform more about the content.

Image Source Cr pagezii/ fundraising/dianamneedham/seosingaporecompany

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Why Creative Writing Is A New Guise of Content

Creative Writing

There are some types of content that are different from regular topics. This creative writing is very useful in modern days because people like to take the help of the internet medium in taking knowledge about any difficult or easy subjects. As these categories of contents are mainly based on the elaboration of poetry, prose, or other kinds of literary matters, so deep knowledge can be gathered by such texts.

Why creative writing

Creative Writing

The major strength of creative writing hides in the awareness of the writer. Any subjects need proper briefs in such contents. The feature stories belong to such topics also. The story has to have the ability to make a popular subject more interesting. The recent news or events are as accepted as the old ones because the whole focus is to make that thing viable and catchy in the market.

The writers of creative contents require more awareness to enlighten these topics

  • Poetry: there are many poems of some renowned poets, people can get the main subject of the poem through such a group of contents.
  • Novels: novels are very hard to understand for every people. So a proper brief is a must to know the spirit of the novel.
  • Biographies: there are many people who have an interest in gathering the information about biographies, they can get their desire.
  • Plays: there are many plays that aren’t translated into the common language (English). The analysis of such dramas can be opened also.
  • Crime and Horror: this is one of the most attractive subjects and people love to read stories on such matters. Proper content writing can take the website to the top with some amazing stories.
Content writing as a career
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How successful is Content writing as a career

Nowadays, the internet is one of the main sources by which we can fulfill all our needs from shopping to travel packages, medicine to news, everything can be found under one roof. Staying in the age of information, our life has become extremely simplified, because everything is accessible to us at just a click of the mouse. But this is a big question that where do these details come from. Well, it can be available due to the effort of a group of professionals, known as content writers. As we are getting more dependent on the digital world, content writing as a career is getting more exposure day by day.

What is Content Writing?

A web content writer is a person who can write suitable content according to usage on the web. This incorporates posts like articles for sites and blog posts. Content writing as a career is an extremely demanding job today.

Actually creating content for a site is to viably expand its visibility on all search engines. It is a fundamental part of SEO or Searches Engine Optimization. Elegantly written content with deliberately put famous and relevant keywords will assist the search engine like Google list the site and rank it on better positioning.

Who can write Content?

This is basically a career option which is appropriate for those individuals who know perfectly that what is the procedure to express their idea or thought in words effectively. Writers need good English skills, strong vocabulary, and good grammar. If you have confidence in your English knowledge and can create good content on given any type of topic, then this job is well suited for you.

Scope of Content Writing as a Career

Right now, Content writing as a career is profoundly popular. It is gradually turning into a prevalent career option. That’s why writing business is blasting. If you are thinking about a profession in web content then you are on the right way. Here are a few regions where there is a great extension for writers:

  • SEO needs writers for making a quality article. This incorporates blogging and writing articles associated with the idea of the site. You need to research and place great catchphrases in the substance for web crawlers like Google to record.
  • There are a lot of changes in e-commerce as well as digital advertising. Search Engine Marketing is another field that the writer can consider.
  • Advertising and Sales of items include several written works basically sales email, press release, broadcasts. In this manner, you can work in advertisement battles as well.
  • There are lots of organizations that are searching for news writers who have enough creativity.
  • A content writer can do editing and copywriting work which is provided by several prestigious foundations.
  • Content writers are enlisted as one of the important parts of the SEO team to encourage the online presence of the organization on mainstream social networks like Twitter, Facebook, etc.
  • Another awesome choice is working as an independent writer or freelancer for any business. Along these lines, you spare your time and vitality and make important content from the solaces of your home.
How to stop taking things personally
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8 Tips on How to Stop Taking things Personally

Being a social creature, we can define ourselves through our relationship that who we are. Most people are interacting with a massive number of individuals daily. We have to interact with our close connection to the strangers on the street. There are some people whom we manage quite well while there are also lots of individuals who might be very difficult to connect as well as manage. At the same time, there are lots of people who tend to take things very personally, with all most everyone. Just concentrate on your relationships where considerable attachments have been shaped.

How to Stop taking things Personally

We have to depend upon other people emotionally, financially, and various different ways of life for our satisfaction, our protection, and sometimes our security. We frequently rely on others to meet our necessities. At the point when these others are steady, supportive, caring, encouraging, mindful, that we might feel genuinely satisfied in our all aspect of our life. Few valuable tips on How to Stop Taking Things Personally are mentioned here. Source

1. Don’t dwell on it too much

It is a common situation in our life that one of your close friends borrowed a significant amount of money. But he delayed to pay you back. In this situation, we sometimes think like that you ‘don’t care anything, you need the money anyhow or how could he or she do this to you? But we ‘don’t think in this situation that if he or she cares, then the person paid you back. This thing makes you feel crazy. ‘Don’t dwell on your thinking; think that she is one of the unreliable people who cannot stick to her word. Then try your process to get the money. It is one of the great tips on How to Stop Taking Things Personally.

2. You can’t control what other people think – or what they do.

If you want to know How to Stop Taking Things personally, then always keep in mind that you never control what other people think or do. It is true that you ‘couldn’t control anything about someone else. You can control only yourself. Suppose that you interviewed your fantasy work. You realized that you are qualified and eligible, and you satisfied that you could get success to make a decent impression, yet you became a failure to get the job. Is it you?

Presumably not! Possibly they knew who they needed to employ from the organization. However, they were required to look outside due to the policies. Then again, there could be limitless different reasons not to get the job! The more significant parts of them are presumably not about you.

3. Have empathy for the other person

You cannot always understand what other people are going through. There are lots of individuals who are extremely caring to their parents who have Alzheimer’s. Aggression and yelling are a very typical symptom of this disease. Get frustrated quickly and take others’ behavior personally is also very reasonable in this illness. So you can understand they feel about you. But in ordinary cases, you could never understand others what are going on other ‘people’s mind. So this extremely vital to show empathy for them, which is another useful tip on How to Stop Taking Things Personally.

4. Work on your self-confidence

Perhaps your partner cheated you. It is incredibly troublesome to take that personally, isn’t that so? That is to say. It is extraordinary if you thought that you ‘don’t experience any pain in this situation, and you are now extremely well. But possibilities, a man presumably cheats for the cause other than you. He/she may ‘don’t have self-confidence. He or she is someone who is never satisfied with anything or is a neglectful/ risk-taking type of individual. Whatever the reason, the odds are that it’s not because you lack as a man. If you want to stop taking things by heart, then try to build your self-confidence.

5. Surround yourself with positive people

You have to grow more confident in yourself and be satisfied if you spend time with individuals who treat you well. Try to eliminate poisonous individuals from your life. These are individuals who manage you ineffectively. Or, who dump every one of their issues on you without responding supportively. So surround yourself with positive people another great way if you want to know How to Stop Taking Things Personally.

6. Take care of your physical self

Take some time for grooming and dressing. It is also a great way of How to Stop Taking Things personally, by which you will able to look best. Try to keep your dress, clothes, and other things clean, and try to dress in well-fitted clothes. Throw out your old cloth which ‘doesn’t fit, become faded. Always keep a good posture which will be able to improve your mood.

7. Be kind to others

Try to be a caring person who makes others feel great that is another practical tip of How to stop Taking Things personally. Listen to other individuals who act as kindhearted individuals randomly and get ways to make other individuals smile. You’ll leave feeling somewhat better. Smile. You’ll be wondered at the reactions from others. You never recognize what type of day somebody is having and what sort of impact an essential grin might have on somebody.

8. Get creative

Try to make things pleasant. It’s great to hold a completed result of something you made that never existed! Improving and feeding your brain expands on itself. You’ll get yourself inspired by new things that start inborn enthusiasm, instead of outer premiums of cash or glory. Sometimes you feel that you react too delicately to other individuals’ remarks, you may profit by discussing things with a guide. This individual can offer you some assistance with identifying issues that loan to your extreme touchiness. They can likewise recommend methodologies for adapting when you associate with antagonistic individuals. Be creative-minded people is also another perfect way How to Stop Taking Things Personally

Tips:

1. Try to make a list what are your capabilities and strengths that help you to remember your strong points. At the same time, try to create a list of moments that can make you proud of that is the excellent way How to Stop Taking Things Personally.

2. Try to make a list of your goals. After that, you gave to take every purpose and separated them into quite small steps.

3. Always remember the procedure of how you can help other people which is also an effective way of how to stop taking things personally. Think about volunteering your time at the health center or hospital.

4. Always remind yourself that you are healthy enough and you ‘don’t need any help from others.

5. Try to take away toxic or problematic people from your life that treats you very poorly.

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Online businesses need Social Media Marketing

Observing emerging trends in 2020 and earlier, it is inevitable that social media is where much of the action happens now and in the future. It makes a lot of sense too because that is where thousands of members gather to chat and gossip, exchange images and videos. Just like sellers search for crowded places to sell their wares in busy marketplaces. It is the same principle online. Earlier, SMM was one of several marketing methods, nowadays Social Media Marketing may well turn out to be the biggest fish.

The concern with Social Media Marketing?

Social media marketing

Most of the humanity within the younger and middle-aged group is firmly embracing social media that has a hundred incarnations. Instead of being carried away by English alone, consider all the many regional languages that make up a large segment. Chinese and the European languages would contribute vast numbers just like Arabic and the Indian languages. It may be hard to believe that billions spend an average of two hours a day on social media. Like the clubs of the olden days, here is a place to fraternize, catch up with the news, and perhaps buy things too.

social media marketing

Purchases may be made over social media with confidence because of recommendations from social circles rather than buying from strangers online. No doubt, plenty of customer reviews exist online, but many of them may be faked. Effective Social Media Marketing speaks many sweet languages.

social media marketing

Along with all the hype about social media comes the domination of video advertising. This most effective form of spreading the message has more responses online than on television. It does seem as if online advertising will reach further than television in the future. A great advantage of digital marketing online is the personalization factor that surpasses anything the TV can provide. Customer engagement and keeping visitors occupied online can be easier achieved than television that seems cold and lifeless in comparison. People do not want machine talk anymore, but something that relates to them.

Other important online marketing methods

Much has been said about the importance of search engine optimization and that is all very true. Among thousands of results that crowd the search engine result pages, perhaps five of them on the first page are considered. Making it there with all the tricks and the research would be well worth the attempt. Search engine marketing has its advantages too.

social media marketing

Content marketing is important and refers to Social Media Marketing too. PPC and email marketing are other commonly used marketing methods. Affiliate marketing is getting widespread. Amidst the forest of methods, like a marathon race, SMM is emerging the clear winner. Unless bets are well placed on this winning horse, the other methods may not be as effective in promoting sales and ensuring revenues in the end.