Awesome! Know the basics first!

People say, know the basics first! So let’s discuss the basics of SEO today. The basic or 1st step of search engine optimization is keyword research and analysis. You need to research a keyword on which you need to focus on. The keyword could be short or long-tailed.

What do long-tailed keywords mean?

The long tail keyword is not just a number of the word put into the search query, it should have search volume too. This “long-tailed” keyword is used to search to get a good Google ranking.

Most people search in Google with specific words or phrases that people are looking to find. Less number of words is competitive so the actual intention of searching does not meet. While you search with a long-phrase with more number words, the very less similar query comes from the short phrases.

So, it helps in getting Google ranking easier. Thus this “long-tailed keyword” concept came into the picture.

So, it is a general practice of an SEO expert to use a long-tailed keyword to focus on. And bring the targeted visitor to your website to the specific intention.

Search demand graph shows below:

But people have a misconception about it. They think long-tailed means to add more words in a phrase. They don’t have any idea about the search volume. Long-tailed keywords usually have less search volume. That makes it less competitive while ranking.

See it closely at the search demand curve

According to the search demand curve shown, as per the data found 70% of all searches online are long-tailed keywords. 30% search performed with the popular search term that most of the businesses mistakenly targeted.

Example of long-tailed keywords:

Schoolbag

To illustrate this concept further, we looked into “school bag” and the following 5 related search queries:
1. Schoolbag
2. Schoolbag for girls
3. Schoolbag for boys
4. Sports bag

If you are in the mindset that several words directly correlate to search volume then the above list is the order. But if we appropriately analyze each of these keywords and the mentioned search volume then the list would be highest to lowest as mentioned:

From these findings, you can easily be understood that the short and long-tailed keyword constantly splitting. So, it can be said that long-tailed keywords are not synonymous rather depends on the search volume it produces.
In conclusion, to construct a positive/ fruitful SEO strategy for your business you need to focus on 70-80 percent of long-tailed keywords of the search analysis graph.

Example: Gain weight
See this below example, here it shows that increase in the number of words of a search query does not always increase the search volume.

So, we can say that short phrases like 2 words search generate low search volume than the larger string of keywords. So it is explained from this chart that many words do not define the long-tailed keyword/ phrase.

Likewise, one more example is mentioned here with multiple word phrases that have high search volume monthly.

So we can say that the keyword with 3 or 4 words shows more search volume. The main thing to understand from all these examples is keyword popularity is not depends on the number of words used in the search query
Now it is cleared to you how to search for a focus keyword for your business. Which keyword would be beneficial for you?

While most seem to be busy with advanced SEO approaches like site framework auditing and data researching, internal linking of the pages within the website would succeed. What everybody wants is greater visibility and more pages visit and longer sessions provide the advantages. Search engine ranking would grow and lower bounce rates may be expected. Such linking would be used in conjunction with several other SEO procedures.

Internal Linking within a Page

Each website has an essential architecture and is logically arranged into pages that contain text, diagrams, audio, and video. Though it is simple at three pages, certain websites can get rather long and complicated and extend to 20 pages. It is obvious that linking within the pages would create a more compact structure that can easily navigate, according to relevance. Avoiding complications, a simple linking structure you need to adopt.

The importance of linking

Search engine algorithms have developed so much, people cannot cheat the system. Yet, simple tactics would help with SEO without malpractices. Not at all difficult to accomplish, the linking is no mean trick.

Website indexation improves with internal linking

With strong linking across pages, crawlers find it easier to find new content published and link with. If many such links exist, crawling happens faster. Search engine rankings improve. Deep content pages get more backlinking through the internal link process. Most website backlinks connect to the homepage.

Bots of two kinds do the crawling

• Fresh Bot frequently visits the significant pages.
• Deep Crawl Bot visits and indexes the entire site once every month.

Comparing homepage backlinks with the deep page backlinks, what is the scenario? With the start page link at 692, the deep link stands at 159 in a sample. Yet, nobody wants many homepage backlinks that will weaken SEO. Most external links should connect with deep internal pages.

What happens when the website is not regularly updated with new content bring published?

The website links connect mostly with ABOUT or CONTACT pages that do not bring SEO advantages.

With a strong linking system within the website pages, the link juice or earning potential boosts. Indexation and clear click paths across the website are the advantages. It encourages links all over the site. Links with the homepages passes on to internal pages.  Source

Anchor text helps the linking by including content and keywords

Users profit the most by learning more about the content from the links. If it is travel, reading more through links across the website reinforces ideas. Searchers stay longer on the website.
• Website ranks or SEO increases.
• It escorts visitors to high-value pages.
• They take action and reach the contact page.

How to establish internal linking

Firstly, you should have quality written content on the website.

Secondly, keep updating with the new content.

When navigation is good, important pages like the CONTACT and ABOUT should connect well. Rather, connect to sales pages, but work more on article links!

Use descriptive anchor text that appears blue to establish links. Internal linking may have its complexities, but try these simple approaches first for a week and observe SEO improvements.