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Posted by : write-thingsadmin

Valuable Professional Tips for Marketing Your Book That You Can Put to Good Use

 

Before you can start selling a product (or service for that matter), it goes without saying that the same needs to be marketed or promoted first. In other words, you’d need to create awareness about the product or service amongst your target segment so that they’d be titillated to buy your ware. The same proposition holds when you’re looking forward to make a book or novel that you’ve authored a bestseller. However, the very thought or idea of book marketing can give most authors and novelists gooseberries in their stomach

But ask any author or novelist, and he or she’d surely reiterate that penning a work of fiction or narrative is easier than marketing or canvassing for the same. As an author, you must always bear in mind the book publication (irrespective of the genre) is as competitive as any commercial or trading industry nowadays. So it follows that if you want your book to not only clock record sales but keep climbing the chart of bestsellers, you’ll have to do some aggressive and savvy marketing. There’s no two ways about it. Some valuable and professional guidelines on how to market your book have been outlined below.

 

  1. Identify and Take Cognizance of Your Niche Segment

This is perhaps the most important and the key aspect of book marketing that you’ll always need to keep in mind. Nowadays, we’re all living in an extremely commercial world where each and every product that we use in our day to day lives is promoted and sold to the niche segment using hard-line and smart marketing techniques. Therefore, the book is no exception and you’ll have to adopt intelligent marketing strategies if you want your novel to be lapped up by bookworms.

You’ll first have to determine your select audience who’d actually be interested in buying your book. You’ll have to take cognizance of certain facets. For instance, will males be more interested in going through your novel than females? Then you’ll have to find out whether younger or older individuals would be keener to purchase your book.

You’ll also take into consideration the economic background of your target segment and the social strata they belong to. There are many other factors that you should take into account before you have a clear picture of the niche segment of prospective customers who’ll be fascinated enough to purchase your tome.

  1. Exploit the Automated Social Marketing Websites

This is another significant point that you should never lose sight of. Almost each and every commercial establishment and entrepreneur big or small is exploiting the online world to the hilt to corner a larger market share for their wares. So, needless to say you should make optimum use of the tools of online marketing and post blogs about your book on Facebook, Twitter, Gmail, LinkedIn and many other automated social marketing portals.

  1. Following Up Matters

When you make a listing of the guidelines on how to market your book, keep this tip almost at the top. Just as it is with any product or service, following up with your prospective clientele is extremely vital for drumming up support for your novel. Either call up your prospects by phone or send emails or short text messages. Keep in touch but don’t overdo it.

 

Book marketing nowadays is an extremely arduous and challenging task in the light of the fact that there are so many other publications that are targeting the same segment as yours. So, don’t become despondent or impatient if you don’t get results in the short run. Your book will certainly be noticed by some renowned publisher or bookseller one day after it has been rejected by 100 others.   

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Posted by : write-thingsadmin

Comedian Julian Clary enthrals all with his colourful performances

Stand up comedy is slapstick by nature which generates instantaneous laughter.Comedian Julian Clary born in the late 50’s is one such British comedian who started his career with stand up comedy and then ventured into different modes of entertainment like TV,films,theatre and radio .Born as Julian Peter Macdonald Clary in the county of Surrey, to a policeman father and an officer mother ,Julian Clary  proclaimed  to be a gay, had a flavour for comedy which is different from the others because of its insinuations and double entendre which established him as a popular comedian.

He completed his schooling from St Benedict’s School located at a suburb called Ealing.Later he studied English and Drama at the Goldsmith’s College under the University of London.Julian Clary started his career as a stand up comedian in the early 80’s first under the alias Gillian Pieface and later as The Joan Collins Fan-club. He used garish make up and wore outlandish clothes,dressing up often in  weird attires.A dog named Fanny the Wonder Dog considered to be his pet also featured prominently in all his performances.Even some of his famous stage acts notably ’The Mincing Machine Tour’,’My Glittering Passage’ and the very recent ‘Position Vacant:Apply within’ were released on home videos which amply demonstrates the popularity of  the comedian Julian Clary.

He also had a distinguished career in television.He often appeared  in a show called Friday Night live way back in the 80’s followed by a game show named Trick or Treat where he was a co- host.However,the latter ran for a limited time and Julian Clary came out with his new game show Sticky moments with Julian Clary which had success written all over it for its brand of humour.Another show aired on BBC which deserves mention is All Rise for Julian Clary where he posed as a judge in a mock courtroom setting.Apart from these,he also acted as a guest star in one of the episodes of the BBC drama Virtual Murder along with other famous TV actors.He was also seen in an episode of the comedy show Whose Line Is It Anyway?.He had his share of controversies also when some newspapers had call for his ban from TV when in one of his appearances in an awards ceremony he played a risqué joke having political overtones.

Julian Clary not only made reality shows such as Strictly Come Dancing popular with his histrionics but also appeared as celebrity judge in programmes such as All Star Talent Show.Further in the year 2012,he also went on to win the Celebrity Big Brother series which catapulted him as one of the most sought after comedians of recent times.He also made his presence felt in the field of cinema and radio.Moreover,he also wrote books and was a columnist for a popular British magazine.He is also known for performing comical renditions of music numbers in his stage and television appearances.Thus because of his innumerable performances throughout his career in different spheres,Julian Clary was bestowed with an honorary fellow by University of London’s Goldsmiths College.

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Factors Influencing Fertility and its rate

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The capability of human beings of producing offspring is termed as fertility which depends on many factors influencing the ability of the couple and also determining its rate. Here is an effort to answer some common questions which couples are faced with, keeping in view the declining rate of fertility in the United States.

How do we know the actual cause of my infertility?

A large percentage of American couples have problems relating to infertility which may be due to one or more determinant factors. Improper planning for the future and failing to identify the factors that pose potential risk are some of the primary reasons why parents in America are faced with this increasing problem. The sooner they take advice of a doctor, the better is for them to have the problems attended to in time to avert the possibility of becoming childless throughout life. Factors that need to be attended to are:

  • Hormonal imbalance – The process of ovulation is affected due to irregularities in secretion of hormones which are causes of short and long menstruation cycles and excessive periods.
  • Body weight – Under or overweight can be a determining factor of infertility
  • Disorders that are auto immune – Diseases like diabetes, thyroid and other auto immune imbalances can affect the fertility in both men and women.
  • Intake of alcohol and tobacco – Alcohol consumption and smoking are deterrent factors which can have great influence on fertility.
  • Medication – Temporary infertility is sometimes caused by taking anti depressant and pain killing drugs.
  • Inflammation in the pelvic region – Ovarian cyst, ruptured appendix and sexually transmitted disease which are some of the causes of this disorder are factors that can cause infertility.

How do we make sure of conceiving?

Sometimes having casual sex may lead to conception, percentage of which is low as compared to those planned according to the ovulation period. Knowing what are your fertile days by maintaining an ovulation chart and analyzing the ovulation calendar and charting the days of ovulation beforehand would be rather a more pragmatic approach to increase the chances of conception.

How can financial factors be determinant to the increase or decline in fertility rate?

Recession has shown us that it can also play a significant part in determining the rate of fertility. General awareness of financial condition and security are two main factors that influence the rate of fertility in America. As such economic malaise is considered to be linking factor to the decline in the rate of infertility.

Do I need to worry about having babies in my 40s?

Although the rate of fertility in women during their 40s is much less than those under 30, and pregnancy may be associated with complications like miscarriage and other physical disorders, chances of getting pregnant during this period are not remote. Probability of getting pregnant in the 40s is not that much low provided couples stick to certain basic rules. Having cleared all doubts of any physical disorder which may be deterrent factor for fertility, couples engaged in sexual intercourse just 2 days before the day of ovulation and if your counterpart is of your same or even 1 or 2 years older, there is a great probability of conceiving. Otherwise, it is better to consult a doctor who may advice on fertility treatment.

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Posted by : Debolina Sinha

Five Natural Ways to get a Radiant Skin

Women down the ages have always wanted to hold on to their attractiveness and youthful vigour and that has necessarily entailed maintaining one’s external appeal apart from preserving the internal beauty. Talking about external appearance, the imperatives of having a radiant and glowing skin certainly cannot be wished away. If you have an epidermis that is beaming and scintillating it has an invigorating effect on you which spreads happiness and mirth all over your body.

Maintaining the Natural Vigour and Lustre of Your Skin Can Be Convenient

A healthy and radiating skin also makes you feel confident about yourself. However, you’d have to take care of your skin to preserve its natural texture and brilliance much in the same way you take care of the rest of your body. Contrary to what you might think, taking good skin care does not necessarily entail using expensive topical creams and unguents or going to the skin care specialist for a costly dermatological procedure.

You’d be much better off using organic or herbal products that are not only very affordable but extensively available as well. As a matter of fact, most of the natural skin care products are tucked away safely right in the larders of your kitchen or in your refrigerator. You can try the following five natural ways if you’re sincere about sporting an illuminating skin that has an indelible effect not only on you but on everybody else.

  1. Consume Fruits and Vegetables Rich in Antioxidants

Many of the food items that you consume throughout the day contain antioxidants that offset the deleterious effects of free radicals. Free radicals are generated during the metabolic process and also by the immune system for tackling harmful viruses and bacteria. Environmental factors can also breed free radicals. Free radicals can also prematurely cause skin scarring and chafing leading to your skin developing wrinkles and creases.

Supplying your body with antioxidants by consuming oranges, apples, raspberries, strawberries, and green leafy vegetables will help negate the action of free radicals. These food items will also protect your skin from the harmful UV rays, and perk up skin tone.

  1. Apply Antioxidant Rich Creams On Your Skin

You can use medically approved topical creams and unguents that contain vitamin C and vitamin E, green tea extract, rosemary oil extract, and so on. Consume vegetables and fruits that are rich in vitamins B, C, E, and K and also rich in minerals and nutrients. These items will help retain the vigour and health of your skin.

  1. Apply Orange and Lemon Peel

The peel that is left behind after you’ve consumed the orange can be instrumental in retaining the youthfulness of your skin. You’d just have to rub the peel over your hands or face and let it remain for the next 5 to ten minutes. Wash off your hands and face and use a towel for soaking the water.

  1. Detoxification

You need to get rid of the toxins that are released in your body every day. Sometimes the excretory organs like kidneys and intestines are unable to flush out toxins effectively. Drink as much water as possible and drink at least a glass of lemon water early in the morning.

  1. Use Coconut Oil

Coconut is one fruit that abounds in different minerals and vitamins and rich in antioxidants. Apply coconut oil all over your body before taking a bath. Drinking coconut milk every day also helps in fighting free radicals and imparting your skin a healthier texture.

A healthy looking skin makes you appear younger than your age. You also feel more confident taking on the world. Apart from the above natural ways, there are umpteen other time-tested methods that you can take advantage of to preserve the radiant quality and naturalness of your skin.

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Importance of SEO for your Website

What really is Search Engine Optimization?
What really is Search Engine Optimization? (Photo credit: Go Local Search)

When it comes to SEO, search engines have always been upgrading their algorithms to ensure that genuine searchers get the best possible results. However, some of the strategies have always remained on top of search engine optimization. Using these strategies would ensure that you are going to optimize your site for the long-term. What are these evergreen SEO strategies? Read on to find out.

1. On-Page SEO

On-page SEO is one of the most important parts of a comprehensive optimization package. It involves optimizing the content and design of your website so as to rank higher on search engine results pages for targeted keywords. On-page optimization helps ensure that you are getting the most out of your SEO campaigns.

Keywords and phrases are key elements to the success of any on-page optimization strategy. After the keywords are selected, it is ensured that they are used carefully on all the webpages. The best strategy would be to use a specific keyword for each webpage. This can help in generating organic traffic from the leading search engines for all your keywords and phrase.

2. Rich Content

A business owner or manager would always know all the information about their products or services. While content is one important part of SEO strategy, it is important to present the information in the best possible way. You can go beyond optimized and useful text and use images and videos for educating your prospects and customers.

Ask any SEO expert and you would find that regularly posting useful content is one of the most important strategies in search engine optimization. When you post new and rich content on your site, search engines would be able to know that your site remains fresh and offers useful information to searchers.

3. Optimized Images

The next important strategy in SEO is using useful and optimized images on your website and in your content. Search engines now give more importance to optimized images than ever. This includes using keywords properly for naming images. Images show up on SERPs and are clicked by searchers to land on your pages.

The increasing popularity of websites like Pinterest mean that people are more interested than ever in searching and sharing unique images. Overall, images allow in making your content unique protecting it against getting lost in the crowd.

4. Proper Site Structure

When it comes to the structure of your site, there are many things to consider. Whether you must link to each page from the home page or only from the main pages, do you want to repeat the same info on the footer or eliminate the footer or should you hide the text on the homepage. Site structure plays an extremely important role in SEO. When your website is designed to deliver the right web page to each user, it would naturally be considered as a site with more authority in the eyes of search engines.

What are the essentials of a good site structure? You must display the links that you need to show. Make use of page hierarchy for grouping the internal pages into different categories. At the same time, make sure to link all the related products. All these strategies are going to help improve the SEO of your website while making it more useful to your target audience.

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Udaipur: The city with a rich tradition and a glorious past

Udaipur, a city in Rajasthan, is steeped in tradition and has a rich history. Udaipur used to be the capital of the Mewar dynasty and the city was established by Maharana Uday Singh II in 1559. The city has earned many epithets to its credit like the ‘Venice of the East’, and ‘Lake City’ but its most prominent nickname is ‘City of Palaces’. The city is well-known throughout the world for its lakes and for its palaces that were mostly built during the Rajput era.

Udaipur is situated in Southern Rajasthan and is situated at a height of 1,962 ft above sea level. The best time to visit Udaipur is from the middle of September till early April. Udaipur has a continental type of climate with extremely hot and dry summers and chilly winters with scanty rainfall but the days remain sunny throughout the year.

Udaipur attracts tourists from all over the world because of its numerous historical sites, especially palaces and lakes. Many of the palaces have now been converted to imposing hotels and resorts that are booked by celebrities for staging high-profile parties and marriage ceremonies.

Udaipur is one of the most exotic tourist destinations in India
Your tour of India would be incomplete if you give the city of Udaipur a miss. Almost all tourists and travellers, who plan to visit most of the popular tourist spots in India, invariably include Udaipur in their itinerary. As the city has so many captivating sites and enchanting attractions, it almost always figures in the tour schedules of travellers. Some of the sites that appeal to one and all visiting Udaipur are listed below.

 

City Palace
The City Palace which flanks the Lake Pichola is in fact a cluster of palaces that were built-in an integrated manner since1559. One gets splendid views of the Lake Palace Hotel (Jag Niwas) from the numerous galleries of the palaces. Visit the Suraj Gokhda, Mor-Chok or the Peacock Courtyard. The palaces hold a rich treasure trove of paintings, antique furniture and other memorabilia.
Monsoon Palace
As the name gives away, it served as a repository for rain water and met the water needs of the inhabitants throughout the year. It also doubled up as a summer resort for Maharajas. It is situated on top a hill and offers a bird’s eye view of the entire city.
Lake Palace
Built around the 1740s, the Lake Palace used to be a regal summer palace but now serves as a luxury hotel. It is situated in Lake Pichola.
Jagdish Temple
The Jagdish Temple was constructed by Maharana Jagat Singh in the year 1651 and it is a splendid specimen of Indo-Aryan architecture. It lies in the heart of the city and the area surrounding the temple is the principal tourist area of Udaipur.
Fateh Sagar Lake
Fateh Sagar Lake is on the northern fringe of Lake Pichola. It was built-in 1678 AD by Maharana Jai Singh but Maharana Fateh Singh made refurbishment and extensions later on after heavy damage was caused due to excessive rainfall.
There are many other spots in Udaipur that’ll hold you in thrall like Lake Pichola, Gulab Bagh ,Bharatiya Lok Kala Mandal, Maharana Pratap Memorial, Nehru Garden, Udaipur Solar Observatory, and so on. Udaipur is well-connected by road, rail and air.

 

 

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The World of Droid and Apple!!

Application of android development is the most thriving platform nowadays driving towards the development of different useful ; innovative applications for the clients.”The green robot” has brought a new drift in the mobile manufacturing universe which has altered the look feel and functions of a mobile/tab device. It is a shining example of creativity and advanced modern technology. It is not only an application but is also a full-fledged operating system, packed with unique features that give an exclusive functionality and user experience. Android application development is the process by which new applications are designed and formulated for the android operating system. The applications are usually developed in the java programming language using the Android Software Development Kit (SDK). The little green robot, droid is the most robust application development platforms available and with all thesmartphone fabricators switching over to the droid over their own, the green guy is growing at a preposterous rate, giving its rivals a run for their money. Majority of the smart phones in the market today are android. The Samsung galaxySII, sold over 3 million units within 5 weeks of its launch giving a tough fight to iPhone 4 in the U.S & European markets as well. Mobile application development has grown since the first smart phone was driven it and outmatched the other sections is the very own IOS application or more commonly known to be the iPhone application development area. The epitome and craze over the iPhone, sales reveal it all. As per the apple figures it sold 27.4 million phones worldwide. The custom iPhone application development services are also seeing a steep rise in demand as the property of customizable apps is in the forefront of the iPhone benefits.

This applicationcustomizes its apps for every individual on the basis of their personal requirements. It seems iPhone application development is the norm worldwide. iPhone apps have become a field in their own. As the lovely Apple keeps improving on its devices. The way iPhone hassynergized with ‘www.’is remarkable. Custom iPhone application development services are that it is extremely economical for businesses and individuals. Even with the flexible and outstanding features of the iPhone the ‘GDroid’, android application development will have over phone is the cost effectiveness. Its open source software without the need of royalty and any license fee. Robustness of java, there are many java programmers, SDK comes withready made code as well as other tools are also available. The cost reduces greatly for the developer as well as the manufacturer. In this article you will get to know about how the Android Application Development processes are designed and formulated for the android operating system.It will definitely increase your interests on android operating system and its applications.Hopefully it will help you to know more about its vast platform.

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Quality content
Posted by : Debolina Sinha

High quality content can improve your website’s SEO ranking

When the Internet was still in its infancy,it was slowly making inroads in the different commercial or industrial segments, terms like ‘e-commerce’, ‘websites’ ‘links’, ‘hyperlinks’, ‘webpage’, ‘SEO’ were practically unheard of. In fact, most of the terminologies related to the online community or the world of e-commerce had been coined in the beginning of the new millennium and thereafter.

quality content

History of website and search engine

Very few individuals and institutions in the late eighties and the early nineties of the last century (when the online media was relatively unknown to most) had their own websites or portals. Therefore the guidelines formulated by the different search engines like Google, MSN, Yahoo or Hotmail for creating and maintaining websites.

Development

However, with the gradual proliferation in the number of websites stationed in servers of all search engines, the rules of building and sustaining portals have undergone a sea change. Web portals are now accorded ranks by search engines according to some specific parameters of which SEO optimized content, is perhaps the most crucial. The more optimized your site’s content is, the greater its chances of achieving a higher rank when the search engine (where your website is stationed) goes for a ‘search engine optimization’ drive.

quality content

How to measure the quality traffic

To be very specific, the quality of your portal’s written content will determine the volume and quality of traffic that your site will attract. You’d need to temper the content in your site with relevant and strong keywords that’ll help it to rank sufficiently high in order to attract a large number of online users (to your portal). So if you have a website and want to promote it for accomplishing your business or personal ends, you’ll have to ensure that the content is well structured and SEO optimized.

How content helps

Good quality and relevant content can go a long way in luring the ‘niche’ or ‘target’ segment of prospects to your site if you’re trying to canvass a particular product or service. If you’re a self-established professional, say a lawyer or a doctor, you’d obviously want more and more people to know about the services you offer and let them benefit from your specialized skills. If the content on your site is original and catchy, it’ll considerably help you to achieve your objectives

Professionals help

There are numerous content development firms who have content writers on their payroll or standalone content writers and developers who can create content according to your specifications. It always makes business sense to hire professional help as you may not have the time or the skills to develop SEO friendly content. A content writer can ensure that content for your portal, blog, product or service review, press review or any other genre of content is unique and free of plagiarism. A content writer will prepare content that will improve your portal’s visibility and the ranking. High-quality content will also make sure that your site consistently remains in the good books of the search engine.

Contribution of Content writers

A content writer can help develop content with regards to your portal; write blogposts; write marketing articles. He or she can also write content for newsletters, press releases, brochures, social media profiles, and ad copies as well as strategies and assess contents.

A tutorial for beginners