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Posted by : Write_77

Book Review:International Cricket Centuries In Eden Gardens

The world cup is in full swing. The histories of the grounds are to be ordained with care and the regime of them must be preserved with perseverance. Of late there has been a book out in the marten that deals with the history of the cricket centuries and other tales made in Eden gardens of Kolkata. We know that the Eden gardens are one of the most famous fields not only of India but also of the world. This field has welcomed the debut of a hoard of cricketers and this field has been the witness to the departure of many players as well. The field has seen Gavaskar, Clive Lyod, Kapil Dev to Sourav Ganguly and Shane Bond waving their bats and the balls at the enthusiastic audience. This book traces those pages of history. This book also speaks of the chronicles of the field. There had been the times when there has been the enthralling audience standing in ovation to the famous test and one day centuries. There has been the twenty cricket as well. All these matches have a myriad amount of stories hidden in their bosom. The field has a great past. There were the days when the eden gardens were used for functions as well. Several governmental functions were held here. It has been since 1934 that the test matches are held in this field and the year of 1987 had seen the first one day international. This book gives a lot of other relevant and interesting truths about a field. The language is lucid and vivid. The picturesque style of writing makes the navigation through the pages a very worthy one. This book is a cherished element for the readers.

NAME OF THE BOOK: INTERNATIONAL CRICKET CENTURIES IN EDEN GARDENS

EDITORS: FREDERICK P MILLER AND JOHN MCBREWSTER

INTERNATIONAL BOOK MARKETTING

2014

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Posted by : Write_77

Book Review-“Fifty shades of grey”

Fifty shades of grey is a book that is scintillating the atmosphere of the world by instilling a great fervor and awe amongst the readers. This book, released in the year 2015 vividly depicts the life of a young entrepreneur Christian Grey. He confronts a young girl named Anastasia Steele in an interview. The joyfulness and the brilliance of Grey steal the heart of the young girl. She tries to get intimate with Grey in enigmatic desire and Grey admits her to him. Then the girl was shuddered to find the erotic desires of the man and the torments of him. Though she is in the back foot at the first instance, she takes up the gentleman to her bosom and then the man gets close to the dark secrets of the girl. Therein lies the mystery of the book.

The book construes life in its own devise. It exposes the hideous rites of man’s inner self as well as it deifies a woman with her grace. The ups and downs of the life of men and the ever changing realities of time enter in a psychological discussion in this book. The past confronts the future and there is the real discovery of the writer.

EL James, the author who penned this endeavor has used magic realism punched with the daily drudgery of the desk and that secede the regularities of the daily and marks the rank of the book to the stars. The minds of the young people are somewhat excavated and that makes this book a mind boggler one which cannot be closed after it is opened.

Fifty shades of grey

Author: E L James

Publisher: bahrisefid,

Date: 26-Jan-2015

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The Strange Make Up Of Life Giving Human Blood

whole_blood_labeledSomething that can only be called a gift of god but bestowed by humans too in life threatening situations, the blood components make up an extraordinary story. Everybody in general and doctors and surgeons in particular need to understand the blood processes. Emergency treatment often requires blood transfusions and the right type of matching blood may be lacking. Blood banks do maintain quotas of the precious liability. Hemoglobin is the chief constituent. Several diseases arise like anemia that is the reduced hemoglobin in the blood as a result of which enough oxygen supply does not reach the body. Polycythemia is the result when hemoglobin is very high and blood clots easily and may result in a stroke. Blood infections could arise and may require antibiotics. Besides, the blood can carry disease like HIV.

Probably everybody is aware of the constituents of that precious fluid that perpetually circulates our veins and arteries. We learnt them in school. Blood components are a mere four in number that appears simple enough but still waters can be far reaching indeed. Also called erythrocytes or hemoglobin, red blood cells that impart the distinctive color constitute as much as 40% of the blood mass. The hemoglobin protein brings the redness and that is why blood can carry the life supporting oxygen that we inhale through the nose and distribute via the lungs. In fact RBCs can carry carbon dioxide too. So RBCs carry oxygen from the lungs and bring carbon dioxide back to the lungs to be exhaled. Oxygen brings energy and carbon dioxide is the waste material.

Also called leukocytes, white blood cells come next in the list of blood components. Leucopenia indicates the phenomenon of very low WBCs that raises the greater possibility of infections. Leukocytosis on the other hand means excessive WBCs that may indicate the presence of infection.  Leukemia or cancers in the bone marrow could be another possibility. We should be grateful to leukocytes that are far fewer than their red brethren but protect the body against infection. Further, WBCs are found in five different kinds with appropriate functions. The most abundant are neutrophils that protect through the ingestion of bacteria and alien debris. Next come lymphocytes in three types. The T cells and natural killer cells both protect against viral infections. They detect and destroy cancer cells too. B cells produce antibodies. They are also referred to as T lymphocytes and B lymphocytes.

To continue with the list of blood components, monocytes continue the task of defense against infections.  have the ability to kills cancerous cells and respond to allergies. Basophils like eosinophils respond to allergic conditions. We have seen that all the six constituents of WBC have some role in protecting the body and responding to attacks of various kinds. Some WBCs flow in the bloodstream while others stick to the walls and enter tissues. When an infection occurs, WBCs reach the site and attract more WBCs. How do the WBCs really work? They digest the harmful organisms and produce antibodies too like a miniature commando operation.

Half the blood volume and principally containing water, plasma is the liquid like substance that holds RBS, WBCs and platelets.  Albumin is the protein that binds blood and prevents leakage. Albumin carries hormones and some drugs too. Plasma also contains electrolytes and antibodies that fight against virus, bacteria, fungi and clotting that concerns bleeding. Blood components are truly versatile and plasma serves other functions, absorbing water and restoring water in tissues as required. Plasma maintains blood pressure and regulates body temperature, supplying heat to the arms and the extremities. Have you heard of thrombocytes, the platelets that are smaller, fewer that help in the clotting process when bleeding takes place?

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When to stop loss in forex

Traders in foreign exchange currency pairs are exposed to losses when markets do not follow predicted patterns. Currency markets are essentially volatile.  Some traders work on a daily short term basis and are not willing to undertake long term investments which may carry greater risks but can potentially generate larger profits.  Computerization and the online business have become great allies in the forex trade. Computers generate charts filled with valuable market data and can automatically reveal market trends.

Who is the successful forex trader?

The novice trader must be wary. Traders cannot be greedy for monetary profit but must work in a cold, calculating manner. The skills of trading take time to develop and experience is usually a story of highs and lows or a mixture of profits and losses. Predicting the rise and fall of currencies is the major concern. Trends may suddenly change due to disruptions in the normal way of life. Technical analysis procedures make detailed studies of past events in the history of hundreds of years of trade. The golden rules to remember are that history often repeats itself but past market patterns do not provide certainty of future market trends. Sudden changes in social and political situations or changes in banking policies and interest rates could impact market trends substantially.

What is Stop Loss?

Is there a method to protect against financial loss when the risk becomes excessive? All organizations maintain safety standards and policies like fire safety and disaster management exercises take place throughout the world and particularly in earthquake and flood prone areas like the Himalayas and Eastern India. Such policies prepare against possible emergencies through rigorous training and physical infrastructure. Financial markets too need a safeguard to protect against sudden market fluctuations because of certain factors like changes of government policy, new financial rules, festivals, wars and communal problems.

Traders protect their interests with the Stop Loss mechanism that may be achieved electronically according to certain settings online or even manually when the trader has to intervene. The anticipated trends based on which the trader had bought and sold currencies may not always turn out to be true as forecast. The Stop Loss protects against volatile changes that may go against the trader’s interests. A trader must set up boundaries just like playing games that always observe fixed boundaries.

Forex markets are prone to high leverage which means that gains can multiply and losses too. The stop and limit orders effectively shield investors against unforeseen risks like a safety valve. The stop order indicates the price at which the trader wishes to buy or sell. The limit order prescribes the minimum and maximum prices for buying or selling.

The crucial time factor

Let us consider the time element which is so much allied to the money question in modern times. Time being money is the common idea floated around everywhere especially in regard to business ventures. Day traders and Swing traders are short term investors depending upon the whims of the market regarding currency pairs. The time stop applies here like for the day trader who is not willing to take on the risks that may occur during the night. The day trader fixes the stop just outside the daily range of the currency pair invested upon. The investment is protected if the market were to move in a retrograde position. The swing trader places the stop loss outside twice or thrice the normal daily range. The position trader on the other hand holds long term investments of months or years and has planned the investment according to the favorable conditions that may exist. Social, political and economic events could impact the fortunes of the financial market and must be adequately prepared for if known in advance like bank announcements.

The purpose is to stop the trading when the market moves in the opposite direction that would be unprofitable to your investment. Markets are often unpredictable and one cannot be too sure of the outcomes. Stop losses protect against the unseen and the unknown. A lot of judgment would be required to impose effective stops. If losses recur, the stops were not properly made. The stops should not be too far out either since trading would be hit. Reasonable stops that may need periodic changes according to market demands may ensure adequate profits for the trader.

Three stop loss strategies in forex

Though many kinds of stop loss policies exist, three common methods are as follows:

Equity stop is the wise policy when the trader is not familiar with technical analysis. The stop is placed based on the money factor. Such a policy does not require stops to be often changed and peace of mind exists because loss cannot extend beyond the set limit. In other words, the trader is capable of undergoing a certain amount of loss. The trader may decide upon a certain limit to the loss according to a percentage of the investment and impose the stop accordingly. As an example, the trader may be willing to undergo one percent of loss and fixes the pips accordingly.

Technical stop: Technical indicators often provide the basis for entry and exit. Moving average crossovers may provide the basis for investing and consequently the time to exit would be when the moving averages cross again in the pair of currencies. Support and resistance levels are determined by such moving averages besides other indicators like Fibonacci. Psychological levels are also used to place stops. Trailing stops mean that the stop is dependent upon the movement of the currency pair.

Volatility stop: The instability of currency pairs may vary during a day’s trading, some currency pairs being more volatile. While the euro versus the pound is 90 pips, the pound versus yen is 255 pips. Study of the Average True Range helps to decide where the stop needs to be placed. Smaller ATRs would require closer stops while higher ATRs would be suitable for wide stops. The day’s price chart also helps to understand the swings of the currency values.

The ideal trading strategy

The perfect trader may not exist since every trader’s story is a series of profits and losses. The novice trader needs to make short term investments and carefully plan the stops to avoid losses.  A logical approach and avoiding greed for money is recommended. Such stops are easily done in a world of computerization and manual stops may be sometimes necessary.

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Valuable Professional Tips for Marketing Your Book That You Can Put to Good Use

 

Before you can start selling a product (or service for that matter), it goes without saying that the same needs to be marketed or promoted first. In other words, you’d need to create awareness about the product or service amongst your target segment so that they’d be titillated to buy your ware. The same proposition holds when you’re looking forward to make a book or novel that you’ve authored a bestseller. However, the very thought or idea of book marketing can give most authors and novelists gooseberries in their stomach

But ask any author or novelist, and he or she’d surely reiterate that penning a work of fiction or narrative is easier than marketing or canvassing for the same. As an author, you must always bear in mind the book publication (irrespective of the genre) is as competitive as any commercial or trading industry nowadays. So it follows that if you want your book to not only clock record sales but keep climbing the chart of bestsellers, you’ll have to do some aggressive and savvy marketing. There’s no two ways about it. Some valuable and professional guidelines on how to market your book have been outlined below.

 

  1. Identify and Take Cognizance of Your Niche Segment

This is perhaps the most important and the key aspect of book marketing that you’ll always need to keep in mind. Nowadays, we’re all living in an extremely commercial world where each and every product that we use in our day to day lives is promoted and sold to the niche segment using hard-line and smart marketing techniques. Therefore, the book is no exception and you’ll have to adopt intelligent marketing strategies if you want your novel to be lapped up by bookworms.

You’ll first have to determine your select audience who’d actually be interested in buying your book. You’ll have to take cognizance of certain facets. For instance, will males be more interested in going through your novel than females? Then you’ll have to find out whether younger or older individuals would be keener to purchase your book.

You’ll also take into consideration the economic background of your target segment and the social strata they belong to. There are many other factors that you should take into account before you have a clear picture of the niche segment of prospective customers who’ll be fascinated enough to purchase your tome.

  1. Exploit the Automated Social Marketing Websites

This is another significant point that you should never lose sight of. Almost each and every commercial establishment and entrepreneur big or small is exploiting the online world to the hilt to corner a larger market share for their wares. So, needless to say you should make optimum use of the tools of online marketing and post blogs about your book on Facebook, Twitter, Gmail, LinkedIn and many other automated social marketing portals.

  1. Following Up Matters

When you make a listing of the guidelines on how to market your book, keep this tip almost at the top. Just as it is with any product or service, following up with your prospective clientele is extremely vital for drumming up support for your novel. Either call up your prospects by phone or send emails or short text messages. Keep in touch but don’t overdo it.

 

Book marketing nowadays is an extremely arduous and challenging task in the light of the fact that there are so many other publications that are targeting the same segment as yours. So, don’t become despondent or impatient if you don’t get results in the short run. Your book will certainly be noticed by some renowned publisher or bookseller one day after it has been rejected by 100 others.   

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Posted by : Debolina Sinha

Sexual Mores of Men: Is it more psychological than physical?

Women on Top: How Real Life Has Changed Women'...
Women on Top: How Real Life Has Changed Women’s Sexual Fantasies (Photo credit: Wikipedia)

 

The stereotyped gender roles have indoctrinated us into thinking that men are more obsessed with sex than women. The general perception is that men tend to idealize about sex more than women. However, recent surveys and groundbreaking research on this subject has thrown up startling facts that can go a long way in busting the myths that had hitherto been regarded as truisms.
Current research and surveys indicate that men have exaggerated sexual notions
Research is undertaken by the Duke University in USA conclusively established through its study on different sexual attitudes of both the genders, that:-
 Women are more keen to discuss sexual issues than men
 Men put up a pretence of being more interested in sex to demonstrate their masculinity and to fit into gender typecast
 Both men and women tend to overemphasize the number of times they engage in sex when they’re in an exalted state of mind
The researchers carried out an assessment on nearly 200 subjects (comprising both men and women) regarding the sexual mores of both the sexes. The subjects were told to register their sexual activities and ideas in an online diary for one month based on specific parameters like urge to engage in sex, the intensity of participation, dysfunction or discomfiture, and number of orgasms.
In the ultimate review, where participants in the survey were required to fill up an online questionnaire from, researchers came to the conclusion that men were more likely to overstate their sexual engagements, especially if they were in excellent mood, compared to women. To be more specific, males would have a tendency to overstressed that they had multiple sexual partners or had engaged in sex numerous times. Towards that end, women tended to be more guarded.

The study revealed that women are less interested or eager to talk about their sexual activities. They had the temperament and the character to suppress facts about their sexual life. Men on the other hand, were more candid and willing to relate about their sexual activities and thoughts even to those with whom they had a passing acquaintance. However, there was nothing anomalous in the sexual attitudes or mores that the participants in the survey reflected rather they were just trying to live up to their stereotypical roles according to their genders.

In another study, the subjects were hooked up with lie detector apparatuses while they answered questions relating to their sexual notions. It was found that men lied about the number of sexual partners they had or the number of times they had engaged in sexual romps with a partner. In this regard, women were not very willing to reveal facts about their sexual activities and less forthcoming to converse about sexual issues.

One’s mood also had a considerable impact when it came to reporting about sexual indulgences irrespective of the individual’s gender. So, a person would be more prone to overrate his or her sexual exploits if he or she was in a noticeably good frame of mind. Conversely, if someone was feeling down and out, he or she was more likely to underestimate their sexual urges or not attach much importance to his or her sexual appetite.

 

 

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Out fit of the Day

English: Runway model; Abigail Keats Autumn/Wi...
English: Runway model; Abigail Keats Autumn/Winter 2010 collection; Audi Fashion Week. Sandton Convention Centre, Johannesburg, South Africa (Photo credit: Wikipedia)

Are you comfortable with the attires you wear and the outfits you choose for yourself? Do you really feel like you need a makeover or you look best at what you wear? Choosing right out fit of the day is extremely important wherever you are going be it your office, party or any other occasion. As we all know, “First impression is last impression” and in order to leave a lasting impact, it is important to wear the right attire and choose the right out fit.

It is not important that we all would be having a good fashion sense and carry ourselves pretty well with whatever outfit we wear. You may get carried away by someone whom you aspire to dress like and it could be anyone amongst your friends, family or even a complete stranger. You can seek valuable advice from your colleagues or close ones who according to you knows how to dress fashionably and possesses good fashion sense.

If you are photogenic and can’t stop clicking pictures of yourself throughout the day, then you surely know which is your right out fit of the day. You could consult a fashion designer or even check out fashion blogs and websites where you will get detailed information on which attire suits you best. Most of us are often confused about which ones to wear for which purpose and in this confusion we often end up choosing wrong attire.

Just going by the brands or going by the price is neither a great idea since you never know what might look attractive actually turns out to be a wrong decision. If you think you lack good fashion sense and unable to make out which ones suits you best then you could bring along someone with you for shopping who knows about your personality. Choosing right outfit is itself an art and the truth is most of us doesn’t have genuine idea about choosing the out fit of the day.

Just imagine you wore your favorite outfit for a party and were almost certain your killer looks will take everyone by surprise. But on reaching the venue you noticed people are offering suggestions on wearing better outfit instead of complementing your fashion sense. Now what will be your reaction! Would be you taking it as valuable advice or ignoring others take on what they felt about your outfit? It’s a fact that what others notice and what they express about how you look in the outfit you wear is actually truth. So, next time onwards look your best with that favorite outfit and let the words of others do the talking.

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Open your own business

Image I am planning to start a business of my own! This is one of my dreams which I want to fulfill wholeheartedly!! I am not fond of car, costly watch or an expensive jewelry which usually people like!  I have failed at my first attempt, lost my hard-earned money, many friends and family members tried to make me understand it’s not an easy task! I am not from a  business family as if a businessman only gives birth to another businessman.I couldn’t digest all these concepts. May be I am wrong! But One think is very clear to me, if you love your dream, if your persistency towards your work will push you, nothing can resist you to reach your destination . You need to make a plan from where you can start. My goal is to reach my dream, may be today or tomorrow! Does not matter when I can able to reach there…But yes definitely I will try again and again..