Travelling the digital marketing world does sometimes give the impression of walking on water, a world of illusion more than anything else. Yet those fabulous revenues earned by the successful online business are very real. The problem is that too many people dream of such successes as the action gradually shifts online. Business and communication, education, entertainment and education, all are getting online. Who would have thought that social media would turn into points of sale too? All those social media sites where people only gossiped have now turned into sales and advertising centres, and the future looks very promising! Digital Marketing in India is growing gigantic with the tremendous growth of mobile phones that reach every segment of the population.
The digital online world is getting hotter than television!
Though hard to believe, research suggests that online video advertising is more effective and popular compared to television. It is easy to understand why. Online digital media bring us a personalized experience, at least that is what consumers prefer. Keeping in mind the characteristics of the target population and their likes and dislikes, content needs to be tailored accordingly. Customer acquisition, engagement, and retention finally matter in the business success promoted by Digital Marketing firms.
It may be surprising, but email advertising continues to hold strong at 20%, while many believed that emails had died in the face of more powerful online media. Similar is the radio that survives so well globally in spite of the clamour over television. The customer remains king as they have been all along for centuries.
The visuals are forever
Videos and anything visual is growing very powerful online. Make sure that plenty of illustrations, video, photographs or whatever makes a great impact because that attracts surfers. Tell the story via digital pictures rather than the plain old text. In any case, the 2020 consumers seek constant change like little kids whose attention keeps wandering. Like an action movie, make sure that changes are very frequent to keep the attentions absorbed. That is the secret eternally practised, anyway, with newer models and constantly changing advertising campaigns.
The rise and rise of social media
With social media rising to 66%, the future is clear. Like a store that sells everything under a single roof, social media combines many functionalities. The biggest companies maintain social media pages and, presumably, the business operations would commence soon. Brick and mortar stores have their online operations, a pretty convincing arrangement for those who hesitate to shop online.
That is the certain future of big data, that already dominates the world. Virtual reality and artificial intelligence are already launched and would grow stronger. Wearables have already made a mark and more are on the way. The complexities of the Digital Marketing world have started making a lot of sense with the rise of mobile phones!