Content Marketing

What to remember while doing Content Marketing

Content Marketing refers to the distribution of publicity and advertising materials across a range of media, electronic, online and print. The materials could be in the form of text and images on blogs and websites, but videos and podcasts are among the most effective. Typically, content goes through the stages of preplanning and development, finishing and presentation.

STEP 1

Need to understand the target audience and their likes and dislikes, age and occupation, demographics, etc. Research indicates the consumer qualities for ‘toothpaste,’ maybe.

STEP 2

Keyword study shows the most commonly searched terms in the field. Brands, SEO and niches are facilitated by the right keywords. ‘Herbal toothpaste,’ perhaps.

STEP 3

Make decisions regarding the most appropriate content forms, whether text alone or combined with other media.

  • Images
  • Videos
  • Cartoons
  • Art
  • Infographics
  • Newsletters
  • Social media
  • Webinars
  • STEP 4

    Placements where the content will be best found to require research too. Is the target audience found mostly on Facebook or Instagram? YouTube and WeChat? You have to reach them, or the content will never be found. Don’t forget SEO!

    STEP 5

    Formal or friendly, the brand voice speaks and elicits a response. Can the audience identify with the language and terms used?

    STEP 6

    Consistency is key. Consistently follow up and update, analyse, revisit and innovate the content according to changing trends.

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