internal linking
Posted by : Write_77

Important! Get the Most out of SEO with Internal Linking

While most seem to be busy with advanced SEO approaches like site framework auditing and data researching, internal linking of the pages within the website would succeed. What everybody wants is greater visibility and more pages visit and longer sessions provide the advantages. Search engine ranking would grow and lower bounce rates may be expected. Such linking would be used in conjunction with several other SEO procedures.
internal linking

Each website has an essential architecture and is logically arranged into pages that contain text, diagrams, audio, and video. Though it is simple at three pages, certain websites can get rather long and complicated and extend to 20 pages. It is obvious that linking within the pages would create a more compact structure that can easily navigate, according to relevance. Avoiding complications, a simple linking structure you need to adopt.

The importance of linking

internal linking

Search engine algorithms have developed so much, people cannot cheat the system. Yet, simple tactics would help with SEO without malpractices. Not at all difficult to accomplish, the linking is no mean trick.

The website indexation improves with internal linking. With strong linking across pages, crawlers find it easier to find new content published and link with. If many such links exist, crawling happens faster. Search engine rankings improve. Deep content pages get more backlinking through the internal link process. Most website backlinks connect to the homepage.

Bots of two kinds do the crawling

  • Fresh Bot frequently visits the significant pages.
  • Deep Crawl Bot visits and indexes the entire site once every month.

Comparing homepage backlinks with the deep page backlinks, what is the scenario? With the start page link at 692, the deep link stands at 159 in a sample. Yet, nobody wants many homepage backlinks that will weaken SEO. Most external links should connect with deep internal pages.

What happens when the website is not regularly updated with new content bring published?

The website links connect mostly with ABOUT or CONTACT pages that do not bring SEO advantages.

With a strong linking system within the website pages, the link juice or earning potential boosts. Indexation and clear click paths across the website are the advantages. It encourages links all over the site. Links with the homepages passes on to internal pages.  Source

Anchor text helps the linking by including content and keywords

Users profit the most by learning more about the content from the links. If it is travel, reading more through links across the website reinforces ideas. Searchers stay longer on the website.
• Website ranks or SEO increases.
• It escorts visitors to high-value pages.
• They take action and reach the contact page.

How to establish internal links

Firstly, you should have quality written content on the website.

Secondly, keep updating with the new content.

When navigation is good, important pages like the CONTACT and ABOUT should connect well. Rather, connect to sales pages, but work more on article links!

Use descriptive anchor text that appears blue to establish links. Internal linking may have its complexities, but try these simple approaches first for a week and observe SEO improvements.

Search Engine
Posted by : write-thingsadmin

How Google works as Search Engine? Find out here

Imagine the vastness of space or the Himalayan mountain ranges! Google has come to represent a Herculean task as the foremost search engine optimization. Understanding their humble origins might help. Larry Page and Sergey Brin launched the original search engine in 1998. They had two computers, 2 servers, and several hard drives. Nobody knows how many servers Google uses these days. Estimates put them at 300,000, maybe more.

Google from the California headquarters beckons across the world like a Mount Everest. In 2016, the founders continue to work for the company that employs 20,000 people globally.

Search Engine

A few representative applications endorse how far Google has reached since 1998:

• Android software for phones and televisions
• Pixel, the Google phone
• Google Cloud Platform
• Google TV
• YouTube
• Android Wear for smartwatches
• Google Analytics
• Adwords and Adsense

Search Engine

Yet the applications have something in common and that is the digital communication technology. Though many other titans exist, Google rules alone like the sun.

How google works

Billions of searches take place on Google each day for work, study, and amusement. Everybody knows what happens. Type in words or phrases, use an image, or the voice search. Google delivers the answer, sometimes faster than thought. Several pages of the website or company names, images or scholarly works instantly appear. The first few on the list are invariably surfed by the majority and the rest discarded. That is why every website wishes to stay on the top.

Search engine compatibility reaches by means of SEO with the hope of better rankings!

Secret!

It is understandable that mega companies need to keep certain information locked away safely. So it has been with food and wine, electronics and technology too. Yet a lot of information is available like the algorithms that need to be told to customers. A special algorithm does duty for Google and much of it remains shrouded in mystery.To prevent from cheating the system by fraudulent means, many secret measures need to adopt . That is why algorithms are constantly in a state of flux.

Search Engine

What is Spiders or crawlers, keywords and page rank?

Every search engine uses them, but none comes close to Google! Spiders scan through the millions of web pages and list keywords. The web contains over 60 trillion individual pages and is constantly growing! One can access each page. Content and a host of other factors categorize the pages. The spider does not stop at a page but follows links to other websites. The spider embarks on an endless journey of information gathering. Thus, the search engine index grows and grows to an intense inclusiveness.

Algorithms are formulas and programs that search for clues regarding page meaning. When a search term is entered in the browser like guns, clues are used to sort out relevant documents, images, videos or news from the index. The ranking process may use 200 factors.

SERPs

Search Engine Ranking Pages gather all the relevant information like keywords and links. Keyword stuffing is a common trick to fool spiders. Excessive links may not weigh heavily in favor of higher rankings. Fewer links may sometimes obtain a higher rank.

Specialized Google services

Scholarly papers and images besides shopping online are some of the narrowed down searches. Maps, news articles, videos, blog entries and content in books are all targeted with appropriate keywords and applications. The usual chrome interface presents such choices too. Opt for all, images, news, videos and more. The image below shows a search for books. Researchers, scholars, photographers, artists and diverse professionals get help immensely. Students globally are grateful to Google as aids to research.

Search Engine

Practically useful Google applications in daily life

Many millions use Gmail, for correspondence that organizes conversations in individual threads. Thus, office and personal work become so much easier. If ten emails have been exchanged with Business Partner A, they are all bunched together for easy reference. Besides, Gtalk enables chatting for immediate resolutions to problems rather than through time-consuming correspondence. Talking via internet phone is also possible within Gmail.

Navigation:As the modern world becomes the victim of excessive vehicular traffic, GPS is a godsend. Not only does Google Maps chart out the topography, it controls urban traffic also. GPS has immense applications in transport companies, the army, and even individuals and baggage it tracks too.

Map:Google Maps is highly reliable with sources like NAVTEQ and DIGITALGLOBE and interactive maps are the result. They help find city addresses or drive to remote locations in the countryside. Besides map view, other view modes are the satellite, terrain, traffic, and street view!

Google Earth:The same software for Google Maps serves Google Earth, a downloaded computer application that works on the internet. Partial services are available without the internet. Satellite images are used to identify locations in Google Earth.

Toolbar of Google:Firefox and Internet Explorer browsers use the add-on Google Toolbar. Searches work at lightning speed and several search engines work together for a wonderful new experience.

Desktop and Google Gadgets

Free desktop applications enable searching within the computer. Gadgets like clocks and calendars, news and weather reports amalgamate services for a comprehensive experience. Document storage databases are of particular importance for researchers and professionals. The free suite facilitates word processing, presentations, spreadsheets, stores 5000 images, and docs online.

The titanic Google impacts upon contemporary life

The mighty things of life like factories, planes, and ships are important. Perhaps more important are those little adventures that Google creates. In the car and on the phone, over the web for study, work, and play, Google like a god is everywhere at once. Ordinary daily life almost impossible without some of the Google elements. Though a billion people do it every day, nobody really understands how browser searches work.

Parting shots

America alone has 19 data centers. It comprised of 500,000 square feet each. Strict editorial policies guide searches.Also, penalties are imposed on pages for infringement. Synonyms are used along with the search term like plants, for instance. Millions of search results have shown, but a thousand or lesser shows on page rankings. The page will not search if a “no follow” tag presents. Google encourages Local links. Google is gradually going green. Who would ask Google for more?

long tailed keyword
Posted by : Write_77

Awesome! Know the basics first! What do you understand from long tail keyword?

 

People say, know the basics first! So let’s discuss the basic of SEO today. The basic or 1st step of search engine optimization is keyword research and analysis. You need to research on a keyword on which you need to focus on. The keyword could be short or long-tailed.

What do long-tailed keywords mean?

long tailed keyword

The long tail keyword is not just a number of the word put into the search query, it should have search volume too. This “long-tailed” keyword is used to search to get a good Google ranking.

Most of the people search in Google with specific words or phrases what people are looking to find. Less number of words is competitive so the actual intention of searching does not meet. While you search with a long phrase with more number of words, the very less similar query comes than the short phrases.

So, it helps in getting Google ranking easier. Thus this “long-tailed keyword” concept came into the picture.

So, it is a general practice of an SEO expert to use a long-tailed keyword to focus on. And bring the targeted visitor to your website to the specific intention.

Search demand graph shows below:
Long tailed keyword

But people have a misconception about it. They think long-tailed means to add more word in a phrase. They don’t have any idea about the search volume. Long-tailed keyword usually have less search volume. That makes it less competitive while ranking.

See it closely at the search demand curve

According to the search demand curve shown, as per the data found 70% of all searches online are long-tailed keywords. 30% search performed with the popular search term that most of the businesses mistakenly targeted.

Example: school bag
To illustrate this concept further, we looked into “school bag” and the following 5 related search queries:
1. School bag
2. School bag for girls
3. School bag for boys
4. Sports bag

Long tailed keyword

If you are in the mindset that a number of words directly correlates to search volume then the above list is the order. But if we appropriately analyze each of these keywords and the mentioned search volume then the list would be highest to lowest as mentioned:

Long tailed keyword

From these finding, you can easily be understood that the short and long-tailed keyword constantly splitting. So, it can be said that long tailed keywords are not synonymous rather depends on search volume it produces.
In conclusion, to construct a positive/ fruitful SEO strategy for your business you need to focus on that 70-80 percent of long-tailed keywords of the search analysis graph.

long tailed keyword

Example: Gain weight
See this below example, here it shows that increase in a number of words of a search query does not always increase the search volume.

long tailed keyword

So, we can say that short phrases like 2 words search generate low search volume than the larger string of keywords. So it explained from this chart that a number of words do not define the long tail keyword/ phrase.

Likewise, one more example mentioned here with multiple word phrases that have high search volume monthly.

So we can say that the keyword with 3 or 4 words shows more search volume. The main thing to understand from all these examples is keyword popularity is not depends on the number of words used in the search query
Now it is cleared to you that how to search a focus keyword for your business. Which keyword would be beneficial for you?

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SEO FRIENDLY BLOG POST
Posted by : Write_77

Important Characteristics of ‘SEO FRIENDLY BLOG POST’



SEO FRIENDLY BLOG POST
Any Search Engine Optimization needs to attract the readers and their acceptance of essence article to follow or implement.  Hence, while writing an article, the writer should keep in mind that it should be created interest in readers. At the same time, usefulness of it. So that such interest of enthusiasm makes the reader continue reading till the end of an article.
seo friendly blog post
seo friendly blog post
seo friendly blog post

Write up must have the quality that people can read without any efforts. Also he/she can able to understand and hold the gist of the SEO friendly post. So, the important point is the article should fulfill the expectations of the readers. Hence it is mandatory to keep in mind from the point of view from the readers.

The article should have examples or hooks or the relationship of two or more things or situations. So that the readers are able to share or tweet or like such articles in any social media. Unless essence does not appear in the article, it is not possible to get the impression of readers. Such essence should have positively in the article and at the same time, it should beyond bias. No doubt that such articles or  posts will attract many viewers or readers through search engine.

Keeping above all in view,  a writer should have the skill of keen observation on the topic and plan before he/she starts writing.

Therefore, it is understood by now any SEO friendly blog post should have these characteristics so that the post will get excellent appreciation from the readers or viewers. Some of the self-made writers write the blogs as they wish. Some other writers write the same in high standard words, or sometimes completely in bookish wordy languages that doesn’t get prominence. However, we will discuss such characteristics or points in detail below:

Characteristics

Topic 

Our aim is, through the article attract maximum people, so before start writing the article/blog, the writer should decide the topic. The main purpose of the article, to give clear clarifications narrating solutions in various situations beyond bias. Plan out how to start on the topic, length of the article, keyword usage etc. Also you need to focus where to stop or conclude the article in a set structure so that it can easily reach readers and viewers.

Introduction of topic

The title of the topic should be creative, catchy search engines friendly.

Introduction to be narrated in detail like meaning, purpose or aim, the usefulness of the article/item, It will give the readers an idea of what writer is trying to explain to the readers. This introduction part gains a good impression from readers and should carry them till the end of the article. Hence, using active voice is better than the passive voice.

References, examples and hooks or links etc. Once the topic is decided another point references are examples. Any blog or article get more weightage when we add examples.you should keep ready of such examples or links to link with the article.

After the introduction of the topic, it is not good to continue in the same line why? Because it will too long to read at a stretch and create losing interest to read further. Hence topic need to divide into paragraphs/structure in a very systematic manner based on two or three specific focus words as subheadings. In such paragraphs must have relevant or reliable and current links or photographs.
SEO FRIENDLY BLOG POST

 

Based on the topic, you should use encouraging or optimistic words. For example, the service of the Army for the nation is not only great assets, also a role model to others fellow citizen to follow their path. Here, their discipline, service, teamwork, and sacrifice inspire to achieve goals in their personal lives. If article-writer can able to intend referring such activities of army creating curiosity, readers definitely try to know more information.

Therefore, it is writer’s job to post relevant pictures/photos/video/links etc.  If it is topic of a product to sell, the article should have content to explain quality, price, place, weather, protection, utilization, usage etc., of the product to buy it, by using like words, ‘furthermore’,  ‘by contrast’, ‘more ever’. ‘on the other hand’ ‘so’, ‘still’, ‘first reason’, ‘second reason’, ‘third reason’, ‘never come never before in the market’. ‘Finally’ ‘outstanding’ is a hallmark of the good write-up. In essence, these words lead the reader one section to another section or paragraph. Sometimes analytical and comparison tables or graphs will be placed in the article like SEO Friendly post so that it can be more comprehensible to anticipated readers.

Grammar & Spellings:

seo friendly blog post

Most important point is no grammatical or spelling mistakes!

Some times such mistakes lead to unnecessary & unwanted situations. So, we can say ‘prevention is better than cure’. Once writer completed the writing, take help of his family or friends to read the article & to find grammatical error, spellings mistakes or any other mistakes. Take their opinion and edit the content accordingly.

Ensure the perfect size of the length of the article to publish with a range of 350 to 1000 words including keywords which are to be highlighted. Do not forget using keywords and focus words 6 to 8 times in the SEO friendly blog post which are linked with the search terms.

In case the writer is already written an article earlier, ensure to link with this article to earlier one. So that it will provide support his opinion and it will give more mileage in ranking.

Further, it has to keep in mind that  keep writing regularly such articles and post them with links in popular website so that writer will get ranking on Google. It will strongly alive, people will follow such writer by reading such articles.  Otherwise those articles will stay behind for viewers by losing ranking. Below points are important to look into:

  • Following the seo guidance
  • Use the plugin for perfect analysis
  • Measuring readers aspects

These 3 things help in scoring better ranking no doubt.

One should not forget that the great poet Shakespeare said that

‘the pen is mightier than a sword’

But nowadays, a pen is not sufficient to impress readers. Writer must have high inspiration and command on the language & topic. In some cases, he should be multi-linguistic and also should have good understanding of technical aspects of seo.  It ensures SEO friendly post to reach the maximum crowd. Hence, such article will get a reasonable award.

After proper study of the above issues, seo friendly blog post need to publish through a trustworthy company like WriteThings.

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structure urls
Posted by : Write_77

How to structure URLs correctly-Part 2

Get the structure urls right and enjoy many advantages like better SEO. Though it is a complicated task, keep the focus right and achieve better search engine rankings. Examine the totality of SEO rather than consider an aspect or two.

Defining further, the right URL promotes higher PageRank and elevates the user experience that is all important. Quality of content is crucial too.

structure urls

Step 1: Steady and Simple

Search engines are stable and secure, avoid shocks and surprises and be consistent. Be alert and reliable.
URLs fall into two categories: 1. Static and 2. Dynamic
Static URLs remain the same unless the change is made to the HTML structure.
Dynamic URLs do change and parameters are included.

 

Both are steady and that is important for ranking purposes. That is why static URLs that humans can read are preferred as follows:

Rather than:

Yet another important aspect of URLs should be brief lengths that result in higher ranks. Short URLs create trust, enhance user experience and promote sharing.

Step 2: Be well organized

An ordered URL is compulsory. Content could be sensational, but the URL not so. In general, use directories, categories, and sub folders, and avoid sub domains and clutter in URL structures.

structure urls

The following example reflects order:

https://www.homepage.com/makeup/lipstick/liquid
Though the root page https://www.homepage.com usually ranks high, the directories/categories/levels do not affect SEO or PageRank.
Regarding global websites, multiregional or multilingual websites require language markers in the URL. It helps users and indicates the same language in the directory. This example indicates English as the website language. https://hotelsite.com/en/hotel-name

Step 3: The appropriate keywords

Ensure search engine optimized URLs through essential keyword research. Research keywords, but avoid overdoing them. URLs can contain one or two keywords. URL keywords had better be quite similar to page titles to help search engines. Meta descriptions can use the keywords too.
Including keywords in domain names may help but is not essential. Branding would be more important than keywords. Consider ‘TechCrunch.’
structure urls
Google devalued exact matches in domains/keywords in 2012. Keywords in URLs do not matter much for PageRank. Avoid keyword stuffing. Rather, concentrate on creating quality content.

Step 4: Aim for reliability

Google values users and their experiences eternally. Website ranking looks at many factors like the live period, content and security. Consider a few salient features for URL structures.
Regarding HTTPS, the ‘s’ represents secure and encrypted. Websites dealing in finance require such a system. In comparison, HTTP is unreliable and insecure. Messages are not safe.
TLDs or top level domain refers to the right of the dot. Examples are .edu, .net and .org.
rTLDs where the ‘r’ refers to regions like .eu and .asia.
Generic country code top-level domains (gccTLDs) go through many changes but are represented for the moment as .co or .me.

The right choice of TLDs brings reliability and the website may attract traffic and sharing.
Canonical URLs represent the web page chief address and are credible for preventing replicated content. Search engines like them. If it is a blog homepage like www.example.com/best-brunch-seattle and to categorize as food, the URL may be www.example.com/food/best-brunch-Seattle. The problem is that both URLs refer to the same page or duplicate, thus devaluing both. The solution is the canonical URL and only one address is used.

Hazards to avoid

URLs for SEO must avoid certain snags.
• Don’t use stop words like a, an, the. Leave out the ‘a’ in https://example.com/negotiate-a-lease-agreement.
• Leave out special characters like exclamation marks and asterisks.
• Use only hyphens to separate words and keywords in URLs.
• No parameters/dynamic URLs which come from searches within a database. Search engines are fond of unique pages and the URL after a special character gets cut off. Special characters are not SEO friendly.

To take an example:

http://www.exampledynmaicsite.com/forums/thread.php?threadid=12345&sort=date
Becomes edited to:
http://www.exampledynmaicsite.com/forums/thread.php

Three URLs connecting to separate pages could get edited to the same URL that cannot be indexed.

The essential URL structuring revisited:

Step 1: Steady and Simple
Step 2: Be well organized
Step 3: The appropriate keywords
Step 4: Aim for reliability
Remember the big prohibitions to preserve PageRank.

Avoid:

Stop words, special characters, Parameters/Dynamic URLs.

Though it all appears complex, observing them thoroughly would show results in improving traffic, SEO and PageRank, beating the competition and improved search rankings.

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SEO Friendly URLs
Posted by : Write_77

How to create SEO friendly URLs-Part 1

URLs being basic to SEO, they are an important factor for page ranks. URL optimization appears simple but is not really so.
Begin with a TLD that increases trust, which means a .com domain and not .pro. TLD does not directly affect rankings.
Since online security is very important, choose HTTPS rather than HTTP. Encryption for HTTPS refers to security. Cybercrime has increased enormously. HTTPS increases ranking with an SSL certificate. Sensitive customer information and financial deals online require the SSL certificate that may be bought according to the duration required. Namecheap is one of the SSL providers.
After the SSL certificate is installed, the site is updated to use HTTPS.
SEO friendly URLs

SEO friendly URLs-Length

Regarding length, the shorter URLs are better. Those rank higher than the long ones. Google prepared a graph to show that the first ranking URL has about 50 characters. Between 50 and 60 seems to be good. Longer URLs like 80 would have a negative ranking.
SEO friendly URLs

Word Length

Three to five words should be good enough to communicate simple, essential meanings in the URL.
SEO friendly URLs

Readability

SEO friendly URLs
The URL should be user-friendly and relate to the SEO, communicating meanings well to humans and search engines. Consider the readability scale. Make it short, sharp and easy to understand. Longer URLs get complicated. Be simple and clear, understood at a glance, aimed at humans.

Prefer Hyphens to Underscores

Fill up spaces between words with either of these, hyphens being better, according to Google.
Lowercase letters
Uppercase letters could lead to Error 404 and redirects, lowercase is always best.

Stop Words

Stop words are fillers like a, an, or, but, that connect essential words. These words carry no importance and do not contribute to ranking. Better not use them. Stop words will only lengthen URLs. If a stop word helps readability, include it.

Use Safe Characters

Safe characters would be better rather than the unsafe ones like symbols that create browser problems and usability issues.

Two Folders Per URL

Slashes between text in URLs indicate folders and less is better. One or two would be simple and best. Search engines understand them better.

Include One OR Two Keywords

Considering their importance, do you use keywords in URLs? A little advantage comes from using keywords and helps users besides serving as anchor text. People understand subjects better. Yet, avoid stuffing keywords. One or two keywords are fine and no more, best located at the beginning of the URL.

Don’t Repeat Keywords

Avoid repetitions of keywords or words in URLs. That would be regarded as malpractice and look like spam.
Reiterating in conclusion
URL optimization is never so simple when you cater to humans and search engines. TLD and SSL ensure site security. Limit words and characters and make it readable by humans. Format well for browsers. Pay attention to keywords. Common sense and taking it one by one makes it fairly simple. Short and sweet, easy to read.