Newsletter Writing
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Make Newsletter Content Powerful to get Focus

There is a popular policy of promotion and that is circulating some papers in a different class of people. This process is very helpful for the companies and the product gets certain viability also. The positive feedbacks of such elements are the cause behind making the newsletter contents important. The way of this promotion is very appropriate with time also.

Newsletter Writing

Hold the right focus of Newsletter

The content writing on this category needs little but catchiest lines. The contents should target on a subject and highlight that to spread information in many numbers of human.

How it increases its strong?

Content writing has categories and writers just have to follow the various rules of assorted contents. This is the key to supplying a good text.

In newsletter matters:

Newsletter Writing

A few tips of Newsletter writing

  • Unnecessary elaboration of the subject is harmful to an ideal newsletter.
  • The exact information should take the valuable position of the field.
  • An attractive title is a must. The criterion of the title is that has to be capable of drawing the attention of the most populace.
  • The product or the subject should come in front with more reputation. The best things about that product deserve the place.
  • The organization of material is very important. That has to be high in quality and commercially perfect. The contents and the designs both are essential to increase the viability of the product.

The new age culture demands smart things, so contents have to be smartest to catch the concentration of people and search more for the website.

web designing
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The Hottest Web Designing Trends for 2020

Today with the growth in technology, we can notice the immense development in the field of web designing. Each year new trends are coming out and the old ones get fade away. Again, some technique is there which are getting prosper. We all are aware that the evolution we notice, within the graphic designs is the outcome of inventions made by various web designing companies. The web design changes regularly due to the change in fashion, cultural events, etc. Hence, people remain curious about the latest trends in web designing. These are some important aspects techies are mainly following during 2020.

More attention to GIFs in web design

GIF

GIFs are one of the significant parts of web designs and this always gives a sophisticated approach to your website. Designers recommend these to use within the websites on certain specific elements such as within sales pop-ups, etc. At present, web designers are concentrating more on 3D effects so that this will elaborate your details on the website in a fascinating way.

Boldly styled typography

bold styled

As per the recent web designing trend, the typography of the homepage of any website should be bold and large. The typed styles are kept at minimal font for other pages. This trend is really getting popular day by day.

Use of 3D geometric shapes

3D geometric

Previously the skeuomorphism was extremely popular within every notepad and iPhone. Then it was the era of Flat Design where the icons were kept at the minimal. At present, Google has invented the material design has become extremely popular these days. This provides a fresh perspective to the styles of all geometric shapes. This also adds requisite shadows here.

Using Cinemagraph

cinemagraph

High-quality video and GIFs always need to run on advanced technology. The Cinemagraph has made it possible! This has become quite popular to add necessary movement. This will surely enhance the interest of the viewers to watch the video within any disturbance.

Dazzling Gradients

gradient

At present we can again notice the presence of Kaleidoscopic Gradients in a big way. This technology has become more advanced to give a two-tone appearance with more freshness and in a more modern way.

Different layers of colors in web design

layer of colors

Designers can easily convert a simple website into gorgeous and stylish one with different layers of colors. They use staggered and mass layers of colors in all types of websites.

Simplicity in text

Maintaining the simplicity is another web design trend of texting within a website. People can notice that some websites rely on straightforward texting to advertise the company.

Customizing Google Map

google map

Customizing Google map is really an innovative feature can surely make the website catchy to the visitors. Today, within every website people want to use Google Maps to show the location of the business. It will complement the website and its design. Designers place this map in such a way that it can attract visitors.

Application of Artificial intelligence

AI

Google and Wikipedia are using this advanced technology widely. The artificial intelligence technology helps to develop software even without the help of manpower. There is no doubt that this technology has become quite well known among the techies. As this will broaden the range of the aptitude of the technology.

authority content
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How to write Authority content? Vital points

Well! The question should be what is authority content? Anyway, let us discuss the ingredients of these kinds of powerful contents.

Actually, authority content is a write-up that describes any product or service of authority. The crafting must have the power to accomplish the purpose of writing.
It has many sides:
The experts have divided this type of content into 4 parts:

  • Class or quality
  • Trust
  • Motivation
  • Branding

Importance

authority content

Image source Credit; thedigitalmkt

The modern business world has a huge competition and it is hard to catch much traffic for a company. Therefore, a powerful content that would brief the spirit of the manufacturer becomes very essential. This method is applicable for all types of companies, even if it is a retail shop, manufacturer or seller. The content must help the audience, owners and clients to understand the necessity of the product or service.

Why is it different

Authority content has a different specification. A blog or article is a write-up, which can suggest the people. Any blogger can’t address the readers directly to buy any item or take any service. The blog writers must know that they are crafting as the third person so that they should maintain the formal distance with the other side. Authority write-ups are poles apart of this. Freelance writers can connect the readers directly. The viewers must know how they can earn profits or get benefits with a specific service or item.

Quality

The class of the contents is so important. It is right that an internet reader would not follow the oxford methods to judge the class, but a silly grammatical mistake would reduce the point of the content. Therefore, avoid spelling and grammar mistakes at the basic level and then stop to repeat the same lines and words. The last tips are, use fatless paragraphs in the content.

Trust

Image result for authority content

Image Source Credit: ipixtechnologies

If you are writing content to brief any product, then you must know about that. Thus, you can highlight the high points of that item. “This item can change your life”, kind of lines are not able to win the trust, unless you can brief the specific points of that life-changing item. Therefore, crafting a trustworthy content is highly essential.

Influence

It is connected with the trust. If your write-up has logical growth, then your content can motivate the readers. False items wouldn’t influence any person. Be specific about your thoughts and describe that simply is the basic. The reason for this way is to communicate your thinking with the readers.
Branding:

If you are writing the quality content, then you must know the content marketing procedure. A writer can get more point if he or she can communicate with many readers.

  • Promotion
  • Presentation
  • Product

These 3 ‘P’s are fixing the branding level.

long tailed keyword
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What do you Understand from Long tail Keyword?

Awesome! Know the basics first!

People say, know the basics first! So let’s discuss the basic of SEO today. The basic or 1st step of search engine optimization is keyword research and analysis. You need to research on a keyword on which you need to focus on. The keyword could be short or long-tailed.

What do long-tailed keywords mean?

long tailed keyword

The long tail keyword is not just a number of the word put into the search query, it should have search volume too. This “long-tailed” keyword is used to search to get a good Google ranking.

Most of the people search in Google with specific words or phrases what people are looking to find. Less number of words is competitive so the actual intention of searching does not meet. While you search with a long phrase with more number of words, the very less similar query comes than the short phrases.

So, it helps in getting Google ranking easier. Thus this “long-tailed keyword” concept came into the picture.

So, it is a general practice of an SEO expert to use a long-tailed keyword to focus on. And bring the targeted visitor to your website to the specific intention.

Search demand graph shows below:
Long tailed keyword

But people have a misconception about it. They think long-tailed means to add more word in a phrase. They don’t have any idea about the search volume. Long-tailed keyword usually have less search volume. That makes it less competitive while ranking.

See it closely at the search demand curve

According to the search demand curve shown, as per the data found 70% of all searches online are long-tailed keywords. 30% search performed with the popular search term that most of the businesses mistakenly targeted.

Example: school bag
To illustrate this concept further, we looked into “school bag” and the following 5 related search queries:
1. School bag
2. School bag for girls
3. School bag for boys
4. Sports bag

Long tailed keyword

If you are in the mindset that a number of words directly correlates to search volume then the above list is the order. But if we appropriately analyze each of these keywords and the mentioned search volume then the list would be highest to lowest as mentioned:

Long tailed keyword

From these finding, you can easily be understood that the short and long-tailed keyword constantly splitting. So, it can be said that long tailed keywords are not synonymous rather depends on search volume it produces.
In conclusion, to construct a positive/ fruitful SEO strategy for your business you need to focus on that 70-80 percent of long-tailed keywords of the search analysis graph.

long tailed keyword

Example: Gain weight
See this below example, here it shows that increase in a number of words of a search query does not always increase the search volume.

long tailed keyword

So, we can say that short phrases like 2 words search generate low search volume than the larger string of keywords. So it explained from this chart that a number of words do not define the long tail keyword/ phrase.

Likewise, one more example mentioned here with multiple word phrases that have high search volume monthly.

So we can say that the keyword with 3 or 4 words shows more search volume. The main thing to understand from all these examples is keyword popularity is not depends on the number of words used in the search query
Now it is cleared to you that how to search a focus keyword for your business. Which keyword would be beneficial for you?

Digital marketing
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Secret of Emerging Digital Marketing trend2020

Travelling the digital marketing world does sometimes give the impression of walking on water, a world of illusion more than anything else. Yet those fabulous revenues earned by the successful online business are very real. The problem is that too many people dream of such successes as the action gradually shifts online. Business and communication, education, entertainment and education, all are getting online. Who would have thought that social media would turn into points of sale too? All those social media sites where people only gossiped have now turned into sales and advertising centres, and the future looks very promising! Digital Marketing in India is growing gigantic with the tremendous growth of mobile phones that reach every segment of the population.

The digital online world is getting hotter than television!

Digital marketing

Though hard to believe, research suggests that online video advertising is more effective and popular compared to television. It is easy to understand why. Online digital media bring us a personalized experience, at least that is what consumers prefer. Keeping in mind the characteristics of the target population and their likes and dislikes, content needs to be tailored accordingly. Customer acquisition, engagement, and retention finally matter in the business success promoted by Digital Marketing firms.

Email Marketing

It may be surprising, but email advertising continues to hold strong at 20%, while many believed that emails had died in the face of more powerful online media. Similar is the radio that survives so well globally in spite of the clamour over television. The customer remains king as they have been all along for centuries.

The visuals are forever

Digital Marketing

Videos and anything visual is growing very powerful online. Make sure that plenty of illustrations, video, photographs or whatever makes a great impact because that attracts surfers. Tell the story via digital pictures rather than the plain old text. In any case, the 2020 consumers seek constant change like little kids whose attention keeps wandering. Like an action movie, make sure that changes are very frequent to keep the attentions absorbed. That is the secret eternally practised, anyway, with newer models and constantly changing advertising campaigns.

The rise and rise of social media

With social media rising to 66%, the future is clear. Like a store that sells everything under a single roof, social media combines many functionalities. The biggest companies maintain social media pages and, presumably, the business operations would commence soon. Brick and mortar stores have their online operations, a pretty convincing arrangement for those who hesitate to shop online.

That is the certain future of big data, that already dominates the world. Virtual reality and artificial intelligence are already launched and would grow stronger. Wearables have already made a mark and more are on the way. The complexities of the Digital Marketing world have started making a lot of sense with the rise of mobile phones!

web content
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The Challenges of Sales oriented Web Content

web content

While articles in the print media have been around for generations, web content is quite certainly an infant in comparison. Yet gigantic online in reach and influence. Should we discard the old then? Hard copies of print media still abound though most attentions are focused on the web. The best arrangement would be that both prosper in their separate ways like the trams that represent the heritage culture and speak of bygone destinies.

Does it mean that we are all web content-based? Impressions are misleading, and much less than the majority are hooked to the web. The web reach among women is far less too by way of comparison with men. Though the town is full of smartphones, not everybody does possess one or is computer literate. The dream for everybody continues though!

Difference between article and web content

web content

The distinctive difference between the article and web content would be the sales and advertising pitch. The web content directly addresses the thoughts, feelings and emotions of surfers and tries to hook them to a new idea or product like selling an expensive perfume with dreamy thoughts embedded. Sales gimmicks are not new to us who grew up on the television culture, and the web forms an extension of high tech advertising. Nowadays we find a fusion of the media forms into a comprehensive package that only the well-heeled could afford.

Though articles could also have motives at heart, it represents neutral information on a given subject made of directly told sentences without the mysteries that creative writing like stories may employ. Articles like in newspapers to tell the whole truth on various subjects like politics, entertainment and sports, business and law. How is the web so much different about articles?

The entire website like on dentistry does not contain sales-focused advertising copy that may be found under the Home, About Us and Services pages. A convincing website would contain some articles on health issues too and tips on dental health. Thus the slant would differ with the articles being quite scientifically informative.

We realize then that articles and web content are two sides of the coin up there in the sky. Articles are quite objective and could run into some length like 1200 words, but most are shorter. On the other hand, web content needs to be much, much shorter like advertising because the world is in a hurry and wants fast food and fast everything.

Besides, attention spans while surfing the web are notoriously short. In other words, you hit or miss the mark like a little terrorist. Either the reader is hooked or moves on to something more worthy.

Would you have the patience to read lengthy articles or web content online? A great majority of online stuff is made up of easy to read stuff in simple language with clever promotional talk thrown in of course with images to please.

internal linking
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The Importance of Internal Linking for On-page

While most seem to be busy with advanced SEO approaches like site framework auditing and data researching, internal linking of the pages within the website would succeed. What everybody wants is greater visibility and more pages visit and longer sessions provide the advantages. Search engine ranking would grow and lower bounce rates may be expected. Such linking would be used in conjunction with several other SEO procedures.
internal linking

Internal Linking within a Page

Each website has an essential architecture and is logically arranged into pages that contain text, diagrams, audio, and video. Though it is simple at three pages, certain websites can get rather long and complicated and extend to 20 pages. It is obvious that linking within the pages would create a more compact structure that can easily navigate, according to relevance. Avoiding complications, a simple linking structure you need to adopt.

The importance of linking

internal linking

Search engine algorithms have developed so much, people cannot cheat the system. Yet, simple tactics would help with SEO without malpractices. Not at all difficult to accomplish, the linking is no mean trick.

Website indexation improves with internal linking

With strong linking across pages, crawlers find it easier to find new content published and link with. If many such links exist, crawling happens faster. Search engine rankings improve. Deep content pages get more backlinking through the internal link process. Most website backlinks connect to the homepage.

Bots of two kinds do the crawling

  • Fresh Bot frequently visits the significant pages.
  • Deep Crawl Bot visits and indexes the entire site once every month.

Comparing homepage backlinks with the deep page backlinks, what is the scenario? With the start page link at 692, the deep link stands at 159 in a sample. Yet, nobody wants many homepage backlinks that will weaken SEO. Most external links should connect with deep internal pages.

What happens when the website is not regularly updated with new content bring published?

The website links connect mostly with ABOUT or CONTACT pages that do not bring SEO advantages.

With a strong linking system within the website pages, the link juice or earning potential boosts. Indexation and clear click paths across the website are the advantages. It encourages links all over the site. Links with the homepages passes on to internal pages.  Source

Anchor text helps the linking by including content and keywords

Users profit the most by learning more about the content from the links. If it is travel, reading more through links across the website reinforces ideas. Searchers stay longer on the website.
• Website ranks or SEO increases.
• It escorts visitors to high-value pages.
• They take action and reach the contact page.

How to establish internal linking

Firstly, you should have quality written content on the website.

Secondly, keep updating with the new content.

When navigation is good, important pages like the CONTACT and ABOUT should connect well. Rather, connect to sales pages, but work more on article links!

Use descriptive anchor text that appears blue to establish links. Internal linking may have its complexities, but try these simple approaches first for a week and observe SEO improvements.

Posted by : Write_77

Articles & Blogs do Differ but You Need Both

Articles And Blogs

The first crucial difference is that articles represent tradition and research, order and synthesis with a long and respected ancestry. Shall we call it formalized, structured, and representing the cream of thought of generations of writers?

What are Articles And Blogs?

Articles and Blogs

Articles contain information of course carefully enunciated with a minimum of fuss, usually contain no dialogue or gimmicks and are pretty straightforward for easy reading and understanding. What about length? Articles can get rather long to 1500 words but are usually smaller in dimension.

If you have read the great variety of personal blogs, you might agree that they are rather informal with no rigidities of structure, punctuation, and follow no particular formula. Anything goes in that colorful blog world like a personal diary in which you draw, scribble, and write. Some are creative wizards too but an absence of gimmickry or commercial talk is visible. If you can pour out your heart, mind, and soul, you have created a blog!

Distribution of Articles And Blogs

While articles have a widespread distribution in the media in newspapers, magazines, and even books, blogs are restricted to the online world of websites that contain a lot of business-speak and promotional material. Yet blog posts usually neither push nor sell in vehement ways.

What is blogging?

Articles And Blogs

If you are into blogging or dream of blogging, you need to realize that blogs require frequent updates in order to maintain a close relationship with audiences that keep coming back like in a television serial. Almost everybody like children in school maintains a blog nowadays to upload pictures and personal messages straight from the heart, forming a kind of autobiography to share with friends with no profit intention. Successful blogs do generate incomes from advertisements and form part of the social network with links elsewhere and space for comments.

What do blogs traditionally deal with?

The informal nature of blogs allows for a lot of manipulation and the format differs greatly from the article. Subjects like ‘3 Places To Visit Before You Die’ or ‘The Dos and Don’ts Of A Bachelor Life’ may be easily laid out pieces that are quickly read.

Articles present tighter formats and are not so flexible in tone or subject matter, being purely informative rather than whimsical or creative. Blogs really have no set limits but it should be easy on the eye and mind. The serious themes dealt with in articles do not find a place in blogs.

The best arrangement would be to include both articles and blogs on the website with their differing tones and content. The casual reader would get the blogs and those who wish to dig deeper could have a go at the articles. Links would connect both, balancing each other in the final analysis.

blog creating tips
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7 Impressive Blog Creating Tips You Don’t Know

Mitch Myerson is one of the great authors introduces 22 innovators in his renowned book Success Secrets of the Online Marketing Superstars. These people have redefined the unique ping landscape which is extremely effective for online marketing. This article helps you know the most attractive blog creating tips.

How to create a blog

According to these experts, after utilizing perfect approach, your blog will be able to earn more and more traffic; through this, you can easily gain an identification in the industry, can build a wonderful business partnership, also able to run a successful business.

More research makes blog exclusive

blog creating tips

Some blog creating tips

Firstly, you have to identify your niche which only helps you to differentiate your blog from the blog of other contenders. Your research also helps to identify the nature of other competitors.

To make good research first, you should search on Google for relevant keyword about your product and service. Then thoroughly check the content of other people to identify what they have. You can use OpenSiteExplorer.org that may help you to rank you and your contenders. This is actually a tool which ranks websites and its pages.

Next, utilize some effective tools like Compete, Quantcast or SEMRush to get an idea of your competitors’ traffic.

After that, you can use Ahrefs which is also a tool that helps to find out the information about blog posts on the website. And also use Social Crawlytics to make a proper analysis of the volume of social sharing on the competitor’s website. Actually, it is extremely important about the topics of the competitor’s website.

Put down strong foundations

Firstly, you have to make your blog on a dependable website like WordPress which is one of the important and most demanding blogging platforms. No matter which platform you use, try to work on the most reliable and perfect website, which may help to earn more traffic for your blog.

After that, you should make a proper link building strategy.

Next in content strategy, the perfect content strategy is essential for your blog.

Then build a good relationship with the influence which is another important procedure.

Get eyeballs on your content

blog creating tips

Always try to build eye-catching content by which you will positively get more traffic.

Finally, you have to optimize your content for social media. If your visitors share your content on the social media platform, you can include appropriate information which puts in the picture the platform more about the content.

 

Image Source Cr pagezii/ fundraising/dianamneedham/seosingaporecompany

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Why Creative Writing Is A New Guise of Content

Creative Writing

There are some types of contents which are different from regular topics. This creative writing is very useful in modern days because people like to take the help of the internet medium in taking knowledge about any difficult or easy subjects. As these categories of contents are mainly based on the elaboration of poetry, prose, or other kinds of literary matters, so deep knowledge can be gathered by such texts.

Why Creative

Creative Writing

The major strength of creative writings hides on the awareness of the writer. Any subjects need proper briefs in such contents. The feature stories belong to such topics also. The story has to have the ability to make a popular subject more interesting. The recent news or events are as accepted as the old ones because the whole focus is to make that thing viable and catchy in the market.

The writers of creative contents require more awareness to enlighten these topics

  • Poetry: there are many poems of some renowned poets, people can get the main subject of the poem through such a group of contents.
  • Novels: the novels are very hard to understand for every people. So a proper brief is a must to know the spirit of the novel.
  • Biographies: there are many people who have an interest in gathering the information about biographies, they can get their desire.
  • Plays: there are many plays that aren’t translated into the common language (English). The analysis of such dramas can be opened also.
  • Crime and Horror: this is one of the most attractive subjects and people love to read stories on such matters. A proper content writing can take the website in the top with some amazing stories.