People say, know the basics first! So let’s discuss the basic of SEO today. The basic or 1st step of search engine optimization is keyword research and analysis. You need to research on a keyword on which you need to focus on. The keyword could be short or long-tailed.
What do long-tailed keywords mean?
The long tail keyword is not just a number of the word put into the search query, it should have search volume too. This “long-tailed” keyword is used to search to get a good Google ranking.
Most of the people search in Google with specific words or phrases what people are looking to find. Less number of words is competitive so the actual intention of searching does not meet. While you search with a long phrase with more number of words, the very less similar query comes than the short phrases.
So, it helps in getting Google ranking easier. Thus this “long-tailed keyword” concept came into the picture.
So, it is a general practice of an SEO expert to use a long-tailed keyword to focus on. And bring the targeted visitor to your website to the specific intention.
Search demand graph shows below:
But people have a misconception about it. They think long-tailed means to add more word in a phrase. They don’t have any idea about the search volume. Long-tailed keyword usually have less search volume. That makes it less competitive while ranking.
See it closely at the search demand curve
According to the search demand curve shown, as per the data found 70% of all searches online are long-tailed keywords. 30% search performed with the popular search term that most of the businesses mistakenly targeted.
Example: school bag
To illustrate this concept further, we looked into “school bag” and the following 5 related search queries:
1. School bag
2. School bag for girls
3. School bag for boys
4. Sports bag
If you are in the mindset that a number of words directly correlates to search volume then the above list is the order. But if we appropriately analyze each of these keywords and the mentioned search volume then the list would be highest to lowest as mentioned:
From these finding, you can easily be understood that the short and long-tailed keyword constantly splitting. So, it can be said that long tailed keywords are not synonymous rather depends on search volume it produces.
In conclusion, to construct a positive/ fruitful SEO strategy for your business you need to focus on that 70-80 percent of long-tailed keywords of the search analysis graph.
Example: Gain weight
See this below example, here it shows that increase in a number of words of a search query does not always increase the search volume.
So, we can say that short phrases like 2 words search generate low search volume than the larger string of keywords. So it explained from this chart that a number of words do not define the long tail keyword/ phrase.
Likewise, one more example mentioned here with multiple word phrases that have high search volume monthly.
So we can say that the keyword with 3 or 4 words shows more search volume. The main thing to understand from all these examples is keyword popularity is not depends on the number of words used in the search query
Now it is cleared to you that how to search a focus keyword for your business. Which keyword would be beneficial for you?