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Posted by : Write_77

Articles And Blogs Do Differ But You Do Need Both

The first crucial difference is that articles represent tradition and research, order and synthesis with a long and respected ancestry. Shall we call it formalized, structured and representing the cream of thought of generations of writers?

Articles contain information of course carefully enunciated with a minimum of fuss, usually contain no dialogue or gimmicks and are pretty straightforward for easy reading and understanding. What about length? Articles can get rather long to 1500 words but are usually smaller in dimension.

If you have read the great variety of personal blogs, you might agree that they are rather informal with no rigidities of structure, punctuation and follow no particular formula. Anything goes in that colorful blog world like a personal diary in which you draw, scribble and write. Some are creative wizards too but an absence of gimmickry or commercial talk is visible. If you can pour out your heart, mind and soul, you have created a blog!

While articles have  a widespread distribution in the media in newspapers, magazines and even books, blogs are restricted to the online world of websites that contain a lot of business speak and promotional material. Yet blog posts usually neither push nor sell in vehement ways.

If you are into blogging or dream of blogging, you need to realize that blogs require frequent updates in order to maintain a close relationship with audiences that keep coming back like in a television serial. Almost everybody like children in school maintain a blog nowadays to upload pictures and personal messages straight from the heart, forming a kind of autobiography to share with friends with no profit intention. Successful blogs do generate incomes from advertisements and form part of the social network with links elsewhere and space for comments.

 What do blogs traditionally deal with? The informal nature of blogs allows for a lot of manipulation and the format differs greatly from the article. Subjects like ‘3 Places To Visit Before You Die’ or ‘The Dos and Don’ts Of A Bachelor Life’ may be easily laid out pieces that are quickly read.

Articles present tighter formats and are not so flexible in tone or subject matter, being purely informative rather than whimsical or creative. Blogs really have no set limits but it should be easy on the eye and mind. The serious themes dealt with in articles do not find a place in blogs.

The best arrangement would be to include both articles and blogs in the website with their differing tones and content. The casual reader would get the blogs and those who wish to dig deeper could have a go at the articles. Links would connect both, balancing each other in the final analysis.

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Posted by : Write_77

Writing for Digital Media – The 3 Mantras

Content is now-a-days all about digital media. Marketing teams run on the rails “Content is King” but little do they realize that King is one and unique. The content strategy and posts should thus ideally be unique and intriguing enough to stand out and reach to the heart of the readers. Here are the 3 content mantras for achieving success in digital media marketing.

1: Arouse passion to stimulate action
The digital marketing content strategies have somersaulted from the olden times when simple articles would work for everything. Of course, the aim is still to establish the perfect image of the business brand but the approach has changed entirely. Now-a-days, content is inclined not only to the marketing side but also to touch the user’s heart. It is for this reason that content now encapsulates emotion, suspense, reality, limitations and all that could be a reader’s thought. Penning down conversational tone along with personalized experiences is now the strategy most widely adopted. And sure, that works!

2: An effective plan for coming up with unique content is a mandate
The digital media channels have excessive demand for content but in fulfilling this demand, most of the writers lose track of what they are presenting to the world – Is it the same information that they are posting on the web each day or is it some fresh content every day? It’s not fair to lay the blame on writers alone. The overgrowing demand of content for business survival across social channels is the main culprit that overburdens the writers to deliver not-so-unique content pieces for ongoing social media activities. Eventually what will happen with a firm that posts on a daily basis but not a fresh idea? The readers tend to lose interest and degrade the image of business brand. Thus, a plan is required for scheduling content. Different ideas have to be gathered, relevant information has to be included, latest researches and news have to be followed, questions have to be put up, answers need to be given and some discussions are required to be left open-ended for the readers to discuss and participate.

3: Don’t go off the track
Connecting to the readers is good but take care that your story is not derailed. You should be able to twist your story towards your business. The better the suspense you are able to create here, the more enthralled the readers will be. Consistency and hold of the idea are the key factors you need to keep track of while framing content as per today’s digital media writing demand.